Lindsey McCoy, CEO of Plaine Products (Interview 9/100)

Lindsey McCoy is the founder and CEO of Plaine Products, a company selling refillable hair and body products, is an example of a leader that took an idea, found a partner (her sister), and made it happen. This circular product business model seems like it’s from the future of sustainable products. It’s simple: buy a hair and/or body product from Plaine Products either online or in store, order another when you’re ready for a refill, rinse out the empty one and put it in the same box the new one came in, and then ship it back to be cleaned and reused again.

Her realistic approach to building a business on her own terms while determined to make a positive impact on the global community. A lot of people would advise a company to wait until they hit a revenue goal before incorporating a donation component. Plain Products did that from the get go. A lot of people would advise to opt for a cheaper product. Plaine Products refused to skimp on quality. A lot of people would advise to seek out investors to increase capital. Again, Plaine Products did not. And it’s paying off. She walks us through the process of finding product and packaging manufacturers that were a good fit for the company, what it’s like to partner with your sister (a real yin & yang combo), business structure and management philosophies, the impact of building in donation components to the financial structure, embracing imperfections (a lesson I sorely need to learn), and more. There’s so much to learn and inspiration to gain from this interview with Lindsey and I can’t thank her enough for taking the time to talk with me.

Shout outs to:

1% for the planet

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