Listening to Your Land with Jo Petroni

Jo Petroni is an architect based in rural France, and she is the founder of Permarchitecture. She believes in "listening to your land," which is a way to observe the land where we live and build with curiosity and humility—and ultimately reconnect with nature. Jo is also an illustrator and climate change communicator. She is a co-creator of and contributor to the Carbon Almanac and she has an "Epistolary" of letters to imaginary friends published on Substack.

Jo and show host Neal discussed how Jo aspired to be an architect since she was a young child, the adventurous path that led her to her current home in medieval village in France, and how she built her business over Zoom meetings while living as a digital nomad. They go in depth about Jo's approach to architecture—incorporating sustainability and regenerative principles—and how to design while maintaining a deep connection to place. They also talk about the challenges of implementing regenerative and permaculture principles, and the importance of public communication about sustainability. To learn more about Jo Petroni's work, visit permarchitechture.net or check out her blog at jopetroni.substack.com.

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This podcast isn’t just about ideas—it’s about action. From these conversations, two organizations have emerged to bring regenerative real estate to life:

Latitude Regenerative Real Estate is the world’s first regenerative-focused real estate brokerage, dedicated to aligning values-driven buyers and sellers. With a strong presence in the Pacific Northwest and Great Lakes regions, Latitude also supports purpose-driven developments across North America through strategic marketing and branding services. If you're looking to buy, sell, or amplify a regenerative project, Latitude is your trusted partner.

Hamlet Capital is an investment and development firm committed to building resilient communities rooted in working farms. If you’re developing an agrihood or conservation community, we’d love to hear from you. Together, we can turn visionary ideas into thriving, place-based investments.