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She built a thriving fashion business… then faced the kind of adversity that forces you to discover your true determination.
What she lost overnight became the exact moment that tested whether she would break—or rebuild.
In this episode, Diana Mahrach shares how she went from multiple stores in New York to survival mode during COVID, and how she fought her way back.
This is a raw, powerful story about resilience, staying in your lane, and never quitting when everything falls apart.
Key Takeaways
-Losing everything doesn’t mean the journey is over—it’s often the reset.
-Staying in your own lane is a competitive advantage.
-Action beats ego—do whatever it takes to survive and rebuild.
-Creativity requires peace—protect your mental space.
-True entrepreneurs adapt fast (even if that means selling something completely different).
*Socials*
Instagram - https://www.instagram.com/theshawnfrench
Facebook - https://www.facebook.com/groups/476624146831479?checkpoint_src=any
Spotify - https://open.spotify.com/show/5kS9tkLGQLcVyRgB3mDznw
Apple - https://podcasts.apple.com/us/podcast/the-determined-society-with-shawn-french/id1555922064
Linkme - https://link.me/theshawnfrench
Diana Mahrach - https://www.instagram.com/dianavasquezmahrach/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
I owned about seven to eight fabric stores
in the industry of New York City.
You know, you're talking 25 to $50,000 a month.
Me and my husband, we worked for everything that we have.
After COVID, it was really a hard moment.
We went from having seven stores
to having almost nothing.
Most people would retreat.
Sayonamrashkator is open for everyone.
And they have Prasako there too, just so you guys know.
Hey, what's up, guys?
We're back before I introduce today's guest.
I've been building something in the background
and I need you involved in it.
It's something that you haven't seen from me before
and it's going to be massively impactful for you.
So go to www.thedeterminsociety.com slash next level.
Now for today, we have an amazing designer,
Diana Mirach of Diana Mirachkator in New York City.
She's built an amazing freaking brand
and she's a close friend
and actually invited my ugly ass to walk in Fashion Week.
So welcome to the show.
Thank you so much, Sean.
It really means a lot to me.
And also just knowing you as a person,
like you just brought like a lot of positivity,
a lot of exposure and a lot of just positive energy
to my brand and I just love that about you.
Well, I appreciate you noticing that
because I can tell you what,
that's the first time I've ever been to a fashion show.
All right, much less participate one.
And when I was back in the green room,
oh, man, it can get caddy back there.
People are very stressed and I'm just like this dude
looking around like, why is everybody so mad?
Like I'm here about to shit my pants
because I don't know if I,
I don't know what's got happened out there, you know what I mean?
And so no, it was a great experience.
And you know, but seriously, it meant a lot to me,
you know, in mid-January when you asked me to do it
because, you know, doing something like that
was never on my bingo card.
And now that I've done it, I'm like,
I kind of want to do it again, you know,
and do multiple.
So, you know, not from a standpoint of like,
hey, yo, I'm a model,
but it's really cool to get introduced to different circles,
right, and different skill sets that you can acquire
by doing things that are uncomfortable,
which is what we talk about here.
So walk us through your journey a little bit, you know,
you've been, hold on.
I got to tell the audience this.
Diana has been with the same man,
which is her husband now.
They got engaged, what, 16?
I was engaged at 16, got married at 19,
coming from North Africa.
They do not believe in like dating as much.
It's straight up marriage.
And just bringing a different twist,
being an American, Moroccan,
and Rati, just the North African.
And at the same time, super American.
I just wanted to be with my love,
like with the person that I trust.
I felt like he was my father at the same point as my love, you know?
And I feel like he made me really powerful in my journey
to kind of like accomplish everything
that I wanted to accomplish.
Well, you know, Kudos to the two of you
because that is a very rare thing.
You know, I think I've had,
I don't know how many girls I've been with since I was 16.
Okay, listen, I'm not saying,
it's in the, anyway, well, I digress.
But you know, it's a rare thing, right?
And to have somebody to support you
and give you strength through building something
that you've built and look, like I,
you know, the viewers, if they had,
or the listeners haven't been to your boutique
in New York City, it is insane.
And I'm going to tell you what it,
like the work that you've done and the materials,
just everything is beautiful.
But what stands apart for me is the experience inside
where your sister, your employee,
and it just, I mean, listen,
I can't walk in there and not stay there
for an hour and a half, two hours.
It's like a fricking movie when you go there.
I mean, it's still a small business.
It's a family owned business.
I brought my brother in as a partner in 2003.
I started the business.
I've been in the industry since 1994.
I started the business as 1999.
After my father passed away in 2006,
I just thought that I need a little bit more help
to make the business a bit bigger.
And that's when my brother came in
and we just, we are on the same page.
He brings something different than I do.
And of course, it's still Diana Mirage
and we just bring it to the next level.
I dream about this stuff, you know?
I dream about my vision, I dream about my designs.
It comes really natural to me every day.
It's not like somebody that has to be kind of inspired
by someone.
I mean, I am inspired by a lot of people.
But I just feel like I have no competition
with anybody, I have my own lane, my own vision,
and I'm just bringing it forward.
Wow, okay, so before we get into the journey
of starting the brand and everything that goes along with it,
I do want to touch on that, standing in your own lane.
You don't have competition.
And what I want the audience to realize is
when Diana or somebody like myself says,
I don't have competition, that's not arrogance.
That is, we know what we're good at
and we know what our lane is
and we try to focus on that one thing
and the peripherals don't matter.
Right.
And so that is an amazing point.
I just feel like I also do seminars.
I help other designers come up from nothing
and I give back to the community universities,
like what we just did for St. Thomas University
and many other schools, high schools,
I give back to the United Nation being a peacemaker
and just being involved in the community
and also being awarded by Joe Biden
as the best business in New York City.
In 2005, a 25, I'm sorry,
it just makes you look at the bigger part.
If you just concentrate on yourself
and everybody has their own lane,
it's just like you are driving a car.
You have to stay in your lane.
You know, it's one of those things that it's easy to say
but hard to do, right?
Because sometimes when we're in the grind
and our nose is in the pavement,
we're trying to beat the shit out of this whole thing
and let it get it to grow.
You know, sometimes it's easy just to kind of look up
to the left and the right of you and be like,
yo, what is everybody else doing, right?
And to be able to fully focus on your own journey
is truly a gift.
There's not a whole lot of people out there
that can do that.
If I'm being fully transparent,
I still look to the right and left of me, right?
Because you know, I want to know what's going on out there,
but sometimes I can get a little caught up in it, right?
And so what are some of the things that you've done
over the years to keep you centered
and not look to that?
You know what it is?
I collaborated with a lot of people,
a lot of people did some bad things to me
and it does make you kind of upset at the moment
or when it happens, but you just move on.
You kind of like stay very much in your lane
and what comes around goes back or out.
And karma is...
It's a, she's a bitch.
It's really real.
And just seeing a lot of things that have done
and I collaborated with certain people
and they try to be on my same level
or in my circle or they use my name
to get to certain parts or to certain lanes.
And you know, I just look at it
and then I have people sending me messages,
oh, Diana, they want to be you.
And I'm just like, I pray for them.
You know, that's one of the things.
You know, when I started this,
I thought I had to echo somebody else's energy
because I saw what was working for somebody else.
I was like, okay, well, I need to be that.
And what happened was nothing.
It was crickets because I wasn't being myself.
Right.
You know, and I think what we have to realize is
everybody is a limited edition one of one.
I mean, it's a cliche for a reason, right?
I mean, there's no other shine.
No, there's not.
There's no other Diana Mirage.
See?
So even if I sell Diana Mirage,
could tour tomorrow.
Mm-hmm.
Still Diana Mirage.
Right, right, right.
So walk us, walk us, walk the audience
through the journey of starting this brand.
Like, because, you know, I would imagine
there's been multiple evolutions of the designs, et cetera.
Walk us through this.
So just to tell you, I started in this industry
at 16 years old.
Wild.
Since 1994, okay.
So I was the fashion consultant.
I was a fashion textile designer.
At the same time, I used to design dresses
and style people just once a week.
I can only take one client a week,
because I'm still 16 years old.
I was dating, you know, I was having fun.
Yeah, shit to do, baby, shit to do.
And then it grew to this thing
that people just want a little piece of Diana.
And when they come in,
and they really just want the experience with Diana Mirage,
it's really the experience of being dressed,
owning your own look.
And I just try to make sure on men and women,
because we are unissacks,
that you are still the same person in the clothing.
I want you to feel great.
I want you to feel like you're coming in
where all eyes are on you.
But at the same time, very respectfully.
It's a great point, because when I went there,
it was actually kind of funny.
I was panicking at first.
They said, here's your blazer.
I said, okay, what about my pants?
What about my shirt, right?
And they're like, oh, we don't have them.
I'm like, well, we measured.
I'm like, okay, no problem.
I have black jeans.
She goes, yeah, go ahead and wear those.
And so what I thought was going to be an adverse moment,
I was like, he, what's the solution?
What do I need to go do now?
And so I went to a store and I got this black shirt
and it came together perfectly and I felt like me.
Right.
So I mean, you're not the traditional like,
wear a suit to work that, you know?
No.
You are Sean.
You like to be like still bit fitted sporty.
But at the same time, you want to look elegant, you know?
So it's the new 2026 now,
not at least you in finance than you wear in a suit.
But, you know, even the finance guys
don't want to wear a suit every day, you know?
So just going into a club or a dinner,
you want to look like fashion
about when a blazer was still being a V-neck t-shirt
and a slim pair of pants.
And I think that's why we wore a converse on the run.
We're fricking converse.
We're black converse, black shocks, baby.
And you know what?
I have your blazer and your picture
on my product online.
I know.
And dateamoroshkatoor.com.
And it's called, if you men are interested.
It's called the Sean Blazer.
It's called the Sean Blue Blazer.
And go check it out.
Like, you know, it's funny because nobody's seen me
in anything like that.
But I was very comfortable in it.
And, you know, I just, I was like, wow.
Like, dude, you can dress it up a little bit, man.
This is pretty cool.
Yeah.
No, like, you know, again, 25% of my clientele are men.
75% are women, you know?
And going through, like, I just show them
every type of personality of every person
in a suit or in a blazer,
bling blazer, simple blazer.
And then men just look at it.
Oh, I see, this is more me.
I see, this is more me.
And I'm like, okay, well, look at this one.
Oh, this is more me.
I don't know about this one.
Maybe this is too feminine, you know?
So, I mean, Diana Mirage is always about stepping out
and taking the shine, but at the same time
in your own personality and your own skin.
That checks out.
Yes.
Because that blazer I wore, that was pretty shiny, right?
I've never worn anything like that before.
And it was your design.
And it was a little more dressed up than I've ever done.
But again, like I can't dress it up.
It's your personality.
Right.
I didn't feel like you didn't feel like
you was too flamboyant.
No, not at all.
Yeah.
And then a lot of guys, like I must have shown it
to like 15, 20 guys.
And like they were just like, oh, this is more like me.
And I'm like, okay, well, that's Sean.
We love him.
By the way, you should watch it.
Yeah.
And by the blazer.
And by the blazer press that button.
That's the button.
You gotta remember guys.
Diana Mirage is a small business.
We do work on sales to support our brand.
And we have to make sales to stay in business.
And we are not a typical brand just out there
that is made in a different country.
We are made in New York.
You see it happening real time in the back of the story.
I mean, listen, it's made in New York.
We make everything officially made in America.
Made in New York.
And how many brands is made in New York?
I don't have the answer to that,
but I would say not very many.
Yes.
Right.
So you started in fashion when you were 16
and when you started to move into building your own brand,
talk about the journey because here's what I want
to extract for the audience here is the hard moments.
The, you know, the consistent peaks and valleys
of growing something, they need to hear that.
Hey, guys, we're going to take a quick break
and we're going to slide into our recovery segment
brought to you by TheraBody.
What an amazing technology that TheraBody has.
And it was founded on a really cool story
by Dr. Jason Worsland.
It was founded on pain.
He got into an accident and had this extreme pain in his arm
and found that percussive therapy really helped.
So he created the very first version of the TheraGun
with a Makita drill, just a pilot and test to see
if his pain could be relieved by percussive therapy overall.
And surely it was.
So now birth to the TheraGun and now TheraBody
who has a multitude of products to help you recover emotionally
and physically.
And some of the products even help with stress, meditation
and better sleep and just overall better wellness.
And when I had Dr. Jay on the show earlier in 2025,
it really spoke to me because his platform was founded
out of physical pain and the determined society
was founded out of emotional pain.
And so it felt natural for us to partner up.
So here we are an official partnership with TheraBody.
And I want to talk to you about some of the products today
that I've been enjoying that I think you need to understand
and know more about so you could potentially implement them
into your life.
And I'm not going to get into a big deep dive
of the actual science and everything like that.
I'm just going to give you some anecdotal information
based on the products that I'm using
and that my wife is actually using too
that is helping us out a great deal at home.
Because the great thing about these products, guys,
is you can use them anywhere.
You can use them in the gym, you can use them at home
in your bed in your living room.
Hell, you can even drive with TheraGun Pro Plus
in your car and use it on your quads, use it on your arms,
whatever that is.
The first thing I want to talk about
is the TheraGun Pro Plus.
I bring that in my gym bag every day to the gym.
And when I'm warming up, I use it to warm up.
I put it on my arms.
Whatever body part I'm using that day,
I activate those muscles.
And what I find is I'm able to move my body a lot quicker.
And I'm a lot stronger on those days
that I do actually bring it and utilize it.
I just think it's a great way to understand your body
and the connection between your strength and your muscles
and being warm and being able to perform.
Because it's one thing to go work out,
but it's another thing to perform while you're doing it.
And the TheraGun Pro Plus helps me do that.
Another thing that I really truly enjoy
is the Jet Boots Pro Plus.
These things are wire free, there's no hassle,
there's no cords, there's infrared LED light,
there's that compression therapy.
And I've been having bad pains in my ankles,
both of them actually, for about a year.
And I don't understand where it's coming from.
But when I started using the boots,
religiously after a leg day or after a cardio session,
I throw those boots on and I find myself a lot looser afterwards.
I find myself lighter.
And then the next day, there's no pain in my lower extremity,
like my feet.
The other thing that I really enjoy is that product
really helps me recover a lot quicker.
And let's face it, that's the most important thing
when we're trying to move our bodies
or we're trying to succeed in life
as we want quick recovery emotionally and physically.
And these products help me do that
and they can help you do that as well.
One of the other things that I really want to go into
because it's helping my wife out a ton with headaches
and being able to distract from the noise and our mind.
And honestly, it helps me with that too,
as a smart goggles.
Whenever we feel a slight headache coming on
or things are getting really heavy,
just in our minds, just thinking about all the stressors,
all the things out there that we can't control,
we throw the goggles on, getting a quiet place.
And there's different cycles on there
and different intensities of vibrations and massaging
that you can either turn it up or turn it down.
And what I really enjoy is it allows me to focus
on what's going on with just me and I think about things
and the massaging with the smart goggles
relieves either headaches and it relaxes me
and relaxes my wife to a point where we can fall asleep better.
We are preparing to kind of downshift and shut down
and slow down for the evening.
So I heavily recommend them.
The other thing it's really good for
is just creating a peaceful time in your day.
And what I've found since using the smart goggles
and then the other products is it works for me,
it works for my family and I know it can work for you too.
So I want you guys to think about things
that you are struggling with if it's lower back pain
or you wake up in the morning and your neck is tight.
I'm gonna tell you the Theragon Pro Plus will help that out.
They have cold therapy on it, hot therapy.
I mean, think about that.
When I open that box and realize that I could have
heat therapy and cold therapy and the Theragon
changed everything for me and also really made
the thing that I hate doing the most is warm up.
Made that very easy for me just by applying it to
the muscle group that I'm gonna use before I do it
and in between sets which promotes quicker recovery
between sets.
So if you're looking to go high volume or to lift heavy weights,
I strongly consider that.
All these products are there to help you move along
in your day with less pain and recover quicker.
So go check it out because now, like I said,
the official partnership has begun and from now until
the end of March in your first order, you get 15% off
your first order, not every order.
So if you're gonna buy some stuff,
load up there in that cart for that first time
and you get 15% off, go to Therabody.com
and at checkout, the code is determined.
So let me know how you guys like it
until then, stay determined.
Well, I mean, listen, I got married at 19 years of age.
I've been married for 25 years
and me and my husband traveled everywhere.
We were hardworking couple that we worked for everything
that we have.
And we made some bad mistakes on certain things.
I had at one point, I'm also a textile designer.
So I owned about seven to eight fabric stores
in the industry of New York City.
And you know, you're talking 25 to $50,000 a month
for each store.
That's insane.
So, you know, giving or taking whatever,
I was opening stores.
I was doing really great business.
And after COVID, it was really a hard moment.
We went from having seven stores to having almost nothing.
Like, you know, we didn't have any employees.
Everybody was on an employment.
We didn't know what was gonna happen.
Me and my brother was behind the scenes working.
I made about, I donated about 20,000 masks
to people who were in the front line.
And I sold a lot.
I sold a lot of masks to just get through,
sold fabrics, sold textiles, was on CNN
as made in New York masks.
And just making improvement.
And a lot of these landlords kind of like
made us go towards the wall.
And our lease is because it was no such thing as COVID.
And our lease is there's no chapter
that protects us in any way.
That means if I don't pay, I have bad credit, you know?
So I couldn't have that, you know?
You know, it's interesting because a lot of small businesses
were in that position during those times, right?
Like the pandemic ushered in a lot of different things.
You know, a lot of different opportunities for people,
like myself included.
Right.
But also what it did is transition people out, right?
And you stuck through it.
Like you didn't, you condensed from seven stores
to like you said almost nothing.
It was you and your brother in the back doing, you know,
the designs, you know, the shipping, everything.
We are really direct to consumer, like wholesale, retail,
just doing it all.
And at the same time, they'll pay in the insurance
as for employment.
And everybody being on an employment,
I kept a very good relationship with my employees
and some of them came back, some of them did it.
And it was just, we had to negotiate every lease one by one.
We even had a restaurant at one point
that we had to close down and go for it.
You know, there's one thing that stuck out
that I want the audience to really take in.
When you guys were struggling
and you lost all your employees and all that stuff.
You donated masks.
But then you also sold masks, right?
And then earned an opportunity to be on CNN
for Made in New York masks.
I want to let you know something here, that's rare.
Okay, because most people would retreat.
You found a way to get it done.
It didn't matter if it was selling a dress or a blazer.
It was like, okay, if it's a mask, I'm a sell it.
And I think that is such a special thing
about you specifically, you know,
in this, in this, you know, direct conversation is
you didn't give up, you didn't beat your head against,
well, you might have beat your head against a while
a little bit, but you found a way to generate revenue.
And I think there's a lot of people out there right now
that if they don't get what they want,
they're like, there's no jobs.
Well, listen, listen, there's no jobs, right?
Because you lost your job in corporate,
but I can tell you what,
if you go to any McDonald's, you know,
they're hiring managers for 90 grand a year,
plus full benefits, but nobody will do it
because of the pride and the ego.
Right.
I mean, listen, you have to work hard
and stay with a mentality that is open.
And as you know, being a small business,
you just have to work hard.
There's no, you cannot say no.
Yeah.
You have to keep it going.
Yeah, man.
And just like clients, my main focus is delivering the product.
If I promise you and I take your order,
it's being delivered.
So that's my main focus.
You, in my, in my experience with you
since meeting you in January,
you've never broken a word.
No, whatever it is, I do not burn bridges also.
If the person burns their own bridge,
that's on their own risk, you know,
and I just let it go and then I just keep going,
staying in my lane again.
That's an important point, right?
Because when you're able to do that
and it's not, it's a simple concept,
but it's not easy to execute.
Right.
But once you, once you really get into that,
the world opens up to you
because you're not distracted constantly.
Right.
I just feel like after 40,
I stopped thinking about what other people think
and just concentrating on my peace.
And my creativity and everybody else
would they say doesn't matter to me.
The creativity aspect.
Yeah.
If you were worried about everything else,
the external factors, you cannot have peace.
And if you don't have peace, you cannot create.
You cannot visualize what you want to,
what you want to build out.
In fashion and business, you have to be creative.
And if somebody messes with your peace
and also your creativity, it's a problem.
You have to keep it going.
We are not for everyone at the same time.
And if you want us to help you, we are here.
So Anamarashkator is open for everyone.
And they have Prosecco there too just to say you guys know.
And a lot of freaking comedy.
Yes.
And a lot of freaking comedy.
When you were going through this specific time
of, I guess, contracting the business a little bit
because of everything I was going on in society,
where there are any moments where you sit there and said,
I'm not saying you committed to this thought,
but I should just move on.
I should just quit.
You know what it is when you work so hard so much?
And sometimes it comes a moment that you're like,
I give up, you know?
And I did that with the restaurant business,
where I was like, you know, arguing with my brothers
that were my partners and the restaurant business.
And I also, I'm a real estate investor.
Also, I'm an interior designer.
So I built this restaurant with love and like tile by tile.
So, you know, the feeling that shut down March 23rd,
we had to close down the doors, you know?
And we didn't know that if we was going to close for a month
or two or three, and it came to a point that said,
you know what, we lost.
Even my husband, when he heard how much we lost,
he's like, babe, oh my God, we could have invest
in real estate instead of the restaurant.
I'm like, could have whatever,
keep it growing, let's keep it going.
And sometimes you just, you just drop your cards,
but God is great.
If you have passion and you have creativity
and then you're a good person,
you're going to keep grinding and you're going to get yours.
Yeah, I think it's important to also note that
when you're all of those things,
all those characteristics, traits, what you want to calm,
but also take action.
Yes.
Right, like the action, the consistent.
Yeah, the consistent action.
And the one thing that I love the highlight here is
everybody thinks you got to go a thousand miles an hour
every single day, you've got to knock everything out.
Like some days, some days, a win is just putting on your shoes
and going for a walk.
And when you do that over and over again,
and you commit to something,
it's like an investment account, right?
It's calm, I mean, it's like a reboot, you know?
Sometimes you have to take your kids to Mexico
and just disconnect, you know?
Yeah.
And I want to even go to Naples, you know?
You have Naples.
We come in to see you, Sean.
I know.
It's such a blessing to like, I mean, when people,
I mean, I don't really think people understand
how much it means to me when they travel, you know,
to see you.
We came miles away.
It's not to see you.
It's not.
We was driving at 11 p.m. at night yesterday.
Yeah, you're going to think you drove from New York.
She didn't, she flew, but they were on the East Coast.
They called it a drove over here after a long event
that you guys did at St. Thomas University
at Yordie mentioned, but like that,
that's the cool part about connecting, right?
And networking is given back to the community, right?
And then doing things like this,
like this is so cool and it's a treat for me.
So again, thank you.
It's a pleasure, Sean.
And all the face times.
All the damn face times, you know,
I don't think I've faced time
more than twice in my life until I met that guy.
And so Matt came in my life, you know,
it was like, there was face times
with the wife and the kids, but I enjoy it
because it's an additional connection.
Yes.
You know, like you live in New York,
he's in New Jersey now.
So if I can lock eyes on you guys,
then I feel like it's right here.
You exactly make sense.
Yeah, it's all about like supporting other people
with creativity and just stay in positive.
Yeah, the support part, right?
Like to me, like when, when, and this is why I always,
I like to retract a lot of things
I said at the beginning when I was started.
I'm doing this on my own.
Right.
I've been the only one in the show.
I may have been the only one messing around with
eye movie trying to edit it, right?
But people were still there.
Like my wife and my kids were still there.
Like, you know, my guests that were having on the show
that still supported me.
It wasn't the sport that I thought I needed,
but it actually was, right?
And it just to me, when you look at this whole thing,
whether it's you're building your brand or me
or whomever building whatever,
you got to really look at what's really happening.
You're never alone.
Right.
So you know what it is when we looked at your picture
and then we got like the Google drives
and all the links and everything.
And me and my assistant was looking at the picture
and I'm like, you really sold the jacket.
Like, you know, it's also like having a brand ambassador
that kind of believes in your brand.
So you kind of like styling in your own way.
At the same time, you love it.
You're just like selling the jacket.
And that's what I need.
It's brand ambassadors that sell my clothing
and also we love you in the look.
Yeah.
You know, because another man will be looking at that picture
and be like, ooh, I want that.
I'm ordering this.
I've been watching it for like 10, 15 times.
And it's gonna come a day I want this one.
Yeah.
And a lot of clients that are that way,
they're like, I just want this.
What should I do?
Well, sell me.
Or die in a mirage contours.com.
I'll send you a link that you can check out.
You know, it's funny.
Like, I'm glad it worked out.
Like, yes.
Have you actually sold those jackets?
I actually did not sell that jacket,
but we had a few men that looked at yours
and ordered the same kind of jacket
and burgundy and brown and black.
So they bought that.
So yeah, so they did cost them.
Because well, they didn't have as a good body as you did.
They needed custom.
Okay.
It was a special size, you know?
Yeah.
And, you know, it's just, it worked out.
Well, it's cool that, you know, I went there
and I was just doing something fun and, you know,
a couple dudes like, I want this, but not that.
And it led to something.
Yeah.
You know, I think that's really important.
So, I mean, you can throw whatever you want on.
I mean, you can throw me on the side.
I will do it in a heartbeat.
Yes.
I would do it in a heartbeat.
Yes.
I mean, I feel like the red jacket
that you're supposed to wear to the war tomorrow,
we still want you to be on the red carpet.
It's for use to me, right?
I mean, it's not that far away.
You only two hours away.
I know.
I'm working through it.
I'm, I'm actively working through it.
Yeah.
You know, and it's funny because I do all the things, right?
I'm constantly moving.
And when I start to feel like, all right, Sean,
the, your internal governor is blown up right now.
I got to, I got to give it some thought.
And that's kind of what's going on right now
because we did New York last week or this week.
I don't even know what the week it is.
Yeah.
It was this week.
Yeah.
And then, you know, intentionally Miami on Saturday
and then Tennessee on Monday.
Right.
And so, you know, and, and there's some big interviews
happening in Tennessee.
So it's like, I just work through it.
I'm like, I mean, you have to take where you can chew.
Yeah.
Definitely.
Yeah.
And you have to work on yourself if you feel like
you're not great to come, it's fine.
Yeah, no, I appreciate that.
But I think that's also a lesson for everybody is like,
you want to be able to do all the things.
Like as a designer, as a show host, in growing brands,
you want to be able to do it all.
But there's a cost to that.
Right.
And for me, the cost is, I get really short-tempered.
Right, of course.
You know, I get overwhelmed.
Of course.
When you're, when you're doing too much
and you're, you're, you're biting off way more
than you can chew, what are some of the things that,
that you go through, like your reactions?
So like, I was telling Matt, like, even though my husband
calls me and he's like, when you coming, when you coming.
And I finally told him, I'm coming tomorrow night.
And he's like, but you literally coming Sunday morning.
Like, that's not tomorrow night.
Yeah.
And you know what, like with me, I get really homesick.
I just want to see my husband to the side, my twins.
And I just feel more at home.
Like, I just need my own bed.
It doesn't matter if you're in a $1,000 hotel room
or a $500 hotel room.
Your bed and your husband and your kids next to you.
It's the best thing ever.
And just being like an entrepreneur,
but at the same time, a family person, people respect that.
Yeah, I don't think there's, you know,
there's a difference, right?
Like when, when you're building something
and you think that you have to give all your time
to the thing and then the people that suffer the most
or the people that are supporting
in the most of your family.
Yes.
And I went through that at one point
and I'm like, what the fuck am I doing?
Yeah.
I'm actually doing this for them,
but they're, you know, I'm consumed by this thing
and it created an amount of turbulence in here.
Well, listen, you have to understand.
They are still different.
Like, you know, they are different people
than you are personally.
You know what I mean?
Like even though my husband was my great supporter,
my kids are my great supporters
and they have, everybody has their own visual.
Yeah.
They are not Diana Mirage herself.
So they can never be in the brain of Diana Mirage
because Diana Mirage knows
where she's accomplishing this week.
But, you know, next week it will be family life.
Yeah.
And life will go on.
And remember, it's one life to live.
Yeah.
Yeah.
You got to maximize.
Yes.
I know, but you have to also work on your peace
and your health
because if you cannot be perfectly healthy
to do something, then you have to back off.
Yeah.
Because sometimes it's just not for you.
Yeah.
And those are hard moments, right?
It's okay.
You don't have to overthink it.
No, but it's like when you do too much
and then you're not around the family
because you're going through what you were saying about,
you know, it doesn't matter if it's your better not
and your husband's like, when you coming home,
like I love the fact that my wife wants me back
before I even leave.
Right.
I mean, you know, we were doing a group text, you know,
and, you know, I was like, I hadn't even departed
for it, Myers yet.
And Jackie goes, hurry up and get home.
And I, you know, chat with Matt.
I'm like, I haven't even taken off yet.
But like, I would rather have that than some of them.
Yeah.
Of course.
Get the fuck out of that.
No, there was a point.
There were some times where, you know,
back in the day she goes, man,
I was really happy when you took that trip
because I couldn't handle your shit.
Yeah.
Exactly.
I was on the verge.
I didn't know.
Well, I was, you know, I don't even know.
I think it was probably like, you know, good four years ago,
where I had to, because I wasn't doing this full time yet.
I was, I was still in medical sales
and I, I had to go to Portugal for this.
Yeah.
I went to Lisbon.
Hmm.
I love Lisbon.
Yeah.
I didn't really have a, really.
Okay.
I'll get through that.
Don't worry.
It's fine.
Well, no, we're going to get there.
Yeah.
It came out later and she goes, you know, that, that trip
happened at a really cool time.
She goes, because I was really struggling with you.
Hmm.
And so when, when people think everything is okay, right?
Yeah, we, we argued a little bit, but I think it's super important
to check in with your partner and be like, hey, where are we?
Do you know, you, you, you know what it is?
It's so funny.
Me and my husband never check where we are and because I'm so much
in a run, like he can't catch me enough to be.
So when I'm right next to him, I'm like, babe,
you don't even know what to do with me when I'm right next to you.
He's like, I, because you're right next to me.
It just feels right.
Hmm.
Can you just stay there?
Don't go anywhere.
Like, I'm like, well, you just like stopping my time.
I'm like, right next to you.
What are you going to do with me now?
Oh, shit.
Can you like do something with me and you know what it is?
See, this is, this is getting interesting.
This is, this is what life's really about.
Right.
It's good though.
You know what it is?
He's busy.
I feel like after he looks really young, I'm 44 years old.
I'm very proud of my age.
I feel like after 40, I found myself, he's eight years older than me.
He's 50.
And I feel like after 50, all he wants to do is for me to be right next to him.
But I'm at the point in my life after COVID, five, six years after COVID, a lot of doors
are opening.
Yeah.
I have to take it at that boy, he's like, oh, do I really have to go, do I really have
to shave?
I'm like, babe, you tell me.
I don't have to shave.
That is such a freaking man, dude.
He's a real man, man.
And I like it like that.
I asked my wife all the time, hey, should I shave?
Like should I, I mean, is it too long?
No, you got one more day.
But yeah, I have to ask her, right?
Because I don't know what it is, is I think it's like the man wanting to know where the
wife's at.
Like this, you know, do I look stupid?
Should I shave it?
I mean, I mean, me and my husband don't even have that time because it's like in and out,
in and out, in and out.
I'm like, when he kisses me and I see something like purking, I'm like, okay, you're going
to have to shave.
Yeah.
You said purking.
I didn't worry.
I mean, you said kissing, you're like in and out in and out in and out.
I'm like, it sounds like, you know, exactly what the fuck to do with you.
You know, I'm like, oh my God, I mean, he just knows, I mean, like sometimes he'll, he'll
be like really aggressive.
My husband has an aries and he's, he's a very straight up person.
And he'll tell you how it is.
If he doesn't like something, he'll just tell you.
And I'm just looking at him, okay, we do not need to get there.
And you know, I just, I was like, babe, if somebody like sees us together, you don't
think you abuse me or something because like they don't know us.
They don't know us.
It is another thing.
It's like when you've been, and this is, this is why I love that we're, you know, the conversation
has shifted into family and it's shifted into partnership, you know, with your, with
your spouse.
And I think that, you know, in this life, it no matter what it is we're doing, like the
home base is so important, but also your relationship is so proprietary.
Of course.
You have to feel safe, you know what I mean?
Like for me, I'm such a girly, girly.
I mean, I've been with my husbands since I was 16.
That's wild.
Like I mean, that's crazy.
Like sometimes I'll go like one time I went to LA and it was Grammy weekend and it was
an opportunity to get into that, Grammys.
And then they started raining and something canceled.
And then I literally like picked up my husband's, like I called my husband and I was like,
I started almost crying and he's like, babe, do you want me to just buy you a first flight
right now?
You need to actually have that type of person in your shoulders.
Like, do you want me to come?
Like, who's bothering you?
Like I have to have your back.
So that's the type of person I'm married.
Again, that's the support aspect.
Yes.
Like we have no time for feelings.
Yeah.
You know what I mean?
He'll get over it.
He'll be okay.
But the love has to be over everything.
You know what I mean?
Like I understand sometimes you don't have to talk to your partner about certain things.
But it has to be like sometimes just the visual.
You just look at her in the eyes and she understands what you are saying.
Yeah.
And that's what me and my husband do.
I just look at him and I'm like, okay, he needs some space.
Mm-hmm.
Mm-hmm.
Yeah.
Okay, I'll talk to you tomorrow.
I'll see.
I'm going to go over here.
But it's important to know your partner and to understand the needs of the other person.
Because if you don't understand the needs of the other person,
it thinks can get very contentious and very rapidly.
And everybody's sensitive.
It doesn't matter if you're a man or a woman.
And it's really just getting to the bigger part and just moving on.
You said everybody's sensitive.
I subscribe to that.
I don't.
Okay, Sean.
I do.
I truly believe that everybody's sensitive.
I think there's a lot of people out there to say, I don't deal with emotions.
I don't have emotions.
I have thick skin.
I am not sensitive.
No.
That is such a lie.
Yes.
And I just don't know where.
I don't know how we got there.
Every, I mean, like you are born with feelings and like it's, and I don't care who you are.
Male or female, you can be an alpha female, alpha male, whatever doesn't matter.
You have feelings because sometimes, and you can always tell, right?
You're like the macho man or the, you know, they call them the, the man is fear, right?
They get on, they get on social media and they just puff their chest and yell and scream
in.
It doesn't inspire me.
Right.
No.
No, it's hilarious to watch.
I laugh my ass off.
I just don't care.
No.
Like, dude, if you didn't care, you wouldn't be so energetic.
Right.
If you didn't have an emotional response, they have, that's what's called at this
order.
Hmm.
I'm sorry.
That's not feelings.
That's in a different level.
Sometimes just being a wife and, and a husband to anybody, what I say, if your husband looks
good, be like, babe, oh, you look really good today.
Yeah.
Yeah.
Yeah.
You should.
Like, add them up.
Like, oh, that color looks really good on you.
Good.
And, and you know, sometimes I'll just do that to my husband and sometimes he just needs
it.
Yeah.
Somebody's making me a hard time at work.
I'm like, babe, they can't even afford you.
Hmm.
I'm like, can you look at the big picture?
Like you are here and they are way below there.
What does he do?
So he's a, he's a, like, instructor, also, like he used to have his own trucking company.
And after COVID, we did sell it.
So he went into management of trucking.
And he works for a big company that we actually donated 100,000 masks that's called waste
management.
Oh, wow.
And it's a small company, right?
It's a, it's a very small company.
Yeah.
For the audience.
That's, that's sarcasm.
That's a magic.
And, and you know what it is?
They want him to do much bigger in management and a lot of different things, but he refuses
because he just doesn't, I mean, at the same time, like, I tell him, babe, you are
worth too much.
You know what I mean?
At the same time, he goes to work driving a 200,000 dollar car.
I mean, that, that also, like, plays with their emotions, you know what I mean?
Yeah.
But at the same time, we do need the health insurance.
And I am in a small business and we have to play the cards right.
You know, it's, listen, man.
It's about teamwork.
Hey, no, that makes, that makes perfect sense.
You know, there's, there's a, it reminds me what you said to him.
What's his first name?
What his name is Omar.
Omar.
Okay.
Well, you say to Omar on those situations is a lot like what my wife, Jacqueline says to
me, I remember when I was starting this and I would get a relatively bigger name, right?
Like, oh, my God.
I can't believe it.
And she doesn't, it looks at me and she goes, they get to talk to you.
Yes.
Like, what are you talking about?
You're, you're the one, like, they get to be in your presence.
They get to have this conversation with you because they're going to figure out who you
are.
Yes.
And they're going to be like, wow, special dude.
And even though you're a really amazing, nice guy, you know, but we, but we, I don't,
sometimes you can be too nice.
Well, my, you know, it's okay, but like, my, my thing is is like, you don't look at yourself
or I don't look at myself, like, okay, that person gets to talk to me.
I still don't because I believe like everything is like a really, a really level playing
field.
And we're all on this earth together.
Right.
And we're all going through.
We're equal.
We all believe the same.
We are all going through something.
Right.
The only difference is I like being connected with people that love to have good conversation
and that are vulnerable, that are open, right, closed off.
But she keeps you grounded.
She actually tells you what, what you weren't.
Oh, yeah.
Oh, no.
She'll, you know, she'll ground the shit out of you.
Yeah.
So even though, yeah, exactly.
That's great.
That's a good person to be with.
Like trust me.
Pulls no punches.
Yes.
So that's what I told my husband.
I'm like, okay.
Come on.
That's just an employee and you're working for a public company and it's okay.
And I'm like, babe, well, do you want to take responsibility and be like the big, big
manager?
He's like, no.
I was like, okay.
So just ignore it.
Yeah.
But it's, it's, it's good to have that because in, and again, I love that the conversation
shifted here because there are so many people that are listeners that have questions
about how to run a successful relationship.
Yeah.
You know, how to, how to improve their marriage.
And I think it's really about communication.
But most of it really is, like if you can find a way to be empathetic towards your partner
no matter what they're going through, no matter what you feel about that moment, like
how you feel about what Omar is going through means nothing.
You have to dive into like what he's going through me like, okay, like I, I hear you.
What do you need for me?
Do you need me to listen?
Do you want advice?
Because I'm here.
And, and if you can't do that as a partner, it's just, I mean sometimes, sometimes I'm
super busy, but he is trying to tell me something and sometimes he, he calls me and wants to
talk to me about certain things, but when I'm right next to him, he wouldn't talk to
me about nothing.
And I'm like, babe, he misses you, dude.
I'm like, yeah, I'm like, babe, can you say that when I'm right next to you, like right
now on the phone, it's, it's just, I have people in front of me, I don't want to talk
about it.
But you know, like, again, like I said, women, men, you can be whoever you are.
You're still sensitive in your own way.
You still have emotions and it's really a strong woman and a strong man to pull you
through.
And that person really has to love you unconditionally.
You know, I love that.
Yes.
You know, knowing your partner is so important.
You know what?
A friend of mine was like, like, you know, I mean, some people, you see them online or
on Instagram or like flashing things and that and that or whatever.
And you think they are the happiest couple ever, right?
And then after a year or so, you see them getting divorced.
And I'm like, oh my God, I couldn't believe.
I feel like they were the perfect couple.
And you know what?
A friend of mine was like, you know, you know, why we were caring divorced because
when I seen you and your husband, I always thought that person was not for me.
Because it's just the way he was looking at you.
Sometimes he's not telling you how he feels.
It's really those eyes like the eye moment, how he looks at you like like he doesn't tell
you because he doesn't want his like emotions to get like to a different level.
And he feels like he's like low in front of you.
But it's just it just like when that person looks at that person and they just love them
unconditionally.
You know, you're bringing up something that struck a thought.
Yes.
Words are cheap.
Action means everything.
Yes.
And so what Omar does is he takes action in that something that Jackie does, that's something
that I do.
She's better at it than me.
I can't wait to meet her.
Oh, dude, you're going to love her.
Yes.
I don't know if I want you to in the same way.
They will dominate all of us.
Like we'll be done like we're not even allowed to speak like the energy that the alphaness
is just is crazy.
But no, it's like, you know, like those are the things that that couples need and it's
super important, right?
Because, you know, without her, like this would not happen.
No, this one.
Did you know how?
Okay.
How many wives would truly be like, all right, go for it.
Yeah.
You know, put your corporate job that you're making a couple hundred grand a year, we're
super comfortable.
We have the best benefits ever because you're in the medical industry.
Yes.
Yeah.
Go talk on a microphone.
Yeah.
Like that's cool.
Exactly.
It takes a lot of work.
I mean, sometimes you have to sit down and say what, what makes sense, you know, but
you are building something big and Sean, I'm super proud of you.
Oh, thank you.
And sometimes as a friend, you just have to say to the other person, you did it.
I'm proud of you.
Yep.
And you're a great person.
I know I will meet this beautiful Jackie soon.
You will.
And I'm not forgetting her name, which is amazing.
Yeah.
See, that's good.
That's good.
That's really good.
But you know, it's like that, that's it.
It's when you can truly understand your partner's passions and purpose, then you allow
it, right?
Because if the role was reversed, right?
So let me stop real quick, let me back up.
When I met Jackie, we were both in sales and we were like, her and I were, you know,
I remember.
I mean, she was in the Miami office.
I was in the Fort Myers office and I said to Dan, I'm like, who's that chick?
Like who is that?
Like she's kicking my ass.
Yeah.
And he goes, go get it.
I'm like, she's got a target on her back.
Okay.
And I had never met her, but I wanted to beat her.
Because I wanted her to notice and then she did and we formed a friendship and then,
you know, now it's, you know, the rest of history, right?
But after like right around COVID, right, it's such a, I hate that it was so terrible
for so many people, but I love what it did for my family.
Of course.
You know, because it was a reset, you know, she left corporate America and went to work
with one of her, with one of her friends and then eventually said, you know what?
I want to be a teacher.
Like something I've always wanted to do, will you support me in this?
I'm like, what do you, what's 1000% what are you going to do?
So I went, you know, she was really like to teach at this prep school, not saying the
name because that's where my kids go.
Yeah.
And so I went to the headmaster who I know very well and I go, hey, here's this resume.
This is my wife.
Like can we find a supposition for her?
Yeah.
A week later, she was in the building.
Oh my God.
All right.
And then she, I think she did like maybe four days and then they offered her a contract
for that school year.
Wow.
And so as you know, when two salespeople are crushing it and then they both transitioned
to different careers, finances take a dip, right?
Right.
And relationships start hitting and that happened, right?
It was, it was, it was a turbulent time, but we both supported each other.
Right.
The love has to be insane.
Yeah.
I mean, I want her happy.
Right.
Of course.
You know, I mean, eventually I'm going to steal her and she's going to be here full
time.
I have every intention of doing that as quickly as humanly possible.
Of course.
But, but like, she has the benefits.
So don't forget that.
I don't know.
I do.
I do.
I have, well, she has hers, right?
But then I, me and my kids, oh, you have yours as well.
Yeah.
You're private.
I mean, it's, it's not as great as it.
She's not as cheap.
Oh, my God.
No, it's cheap.
Yeah.
But it's like, like I'm building my own fucking castle every time I need to submit a
clinic.
Yes.
You know, I was like, I got to do it myself.
I understand.
Well, she does it.
She's a rock star.
Yeah.
That's amazing.
Yeah.
What started off in fashion and turned into relationship.
Yes.
You know, that's, that's just cool.
I mean, you have to understand we bleed the same.
We are human beings.
Yeah.
You know, so it doesn't matter fashion, pharmaceutical, teaching, and
it all connects.
Yeah.
What were some of the other hard moments out of the, the COVID?
You know, to tell you the truth, I was not the person that really dated or went through
different relationships.
So that's why I tell my brothers, they've been in many relationships, many marriages.
So I never actually went out of the box because I love my husband and I feel like when
you switch relationships, your life kind of dips and I just feel like you should choose
the right person in your life.
And if it's not the person that's for you, do not settle.
That's a good point.
I just felt like my husband was my support system.
I fell safe.
I did not know that my business is going to grow this big, you know, and he was just super
supportive and I just felt safe.
Question.
Because I know when you got, so you said that you started, Dan Amarash, Katoor, it was
at 1990, 1999, okay.
I was in the industry since 1994.
Correct.
So five years after being an industry, you start your own brand, right?
And like you said, you didn't know your company was going to get this big.
Yes.
And so just everybody who's watching and listening just knows, yes, she's a small business,
she is not a small business, right?
There's a big difference, right?
And so you had mentioned you didn't know it was going to get this big.
And I didn't know we would be here, but now that we're here, I know where we're going.
So I'm like, holy shit, this is overwhelming.
And you can't do that without an understanding partner.
It keeps going back to that theme, right, of like you, you adjust and you sometimes
you have to, you know, kind of, it's like Plato.
Sometimes you have to mold it a little differently, make it work, right?
And sometimes Jackie probably looks at your interviews and she says, I like this person
that was in the interview.
And sometimes maybe she says, otherwise, I don't know, you should not bring them around
because because you know what it is, she feels it.
There's a synergy.
Dude, she's a witch.
I mean, she feels everything you do.
My husband feels everything I do.
Even though he's not here and present with me all the time, but he's watching every step
I do.
We have him on that camera right here.
You can see you.
There's one up there, you know?
Hi, babe.
Hey, what's up, dog.
Um, but no, that's the thing, right?
And, you know, it's not so much about the guests that she would say that about.
It would be people who come around and, you know, want to partner or, you know, I mean,
like a business partner.
Like a brand or individual and she'll say, no, like that, I feel it's so weird.
She goes, I see a dark energy, you know, and she goes, no, that person's like, I see
gray.
Yeah.
Well, you know what it is?
My husband is the same way.
He can meet a person in five minutes and he's very street smart and not as, not as
me.
I haven't been in the street.
I didn't date anybody before my husband.
Yeah.
I mean, I must have had a like a crush here and there, but not really anything serious.
But he'll meet you in five minutes and he'll be like, I don't like that person.
He'll definitely like you, Sean and Matt.
Thanks so much.
Um, but, you know, he'll be like, I don't know.
This is too much.
He's like billionaires are not on Instagram.
Yeah.
And see, that's the thing though, like what you just said, like, I don't, like, no,
not that person, like Jackie will literally tell me, no, like there's, there's something.
I don't, within five minutes, like, she's a smart woman.
I don't even think it takes her or your husband five minutes.
No, I, I think it probably is like, it's an energy, right?
And a lot of times I'm very gracious with it and I have more of a, I would like to
try it.
Yeah.
I was like, let me see.
I think we should give them a chance.
Maybe not.
Maybe I'm misreading this and she'll be like, no, you're misreading the levity of this,
that this is not good.
Do not do this.
And there's times where I listen, and sometimes it comes to be being true.
Oh, my God.
Jackie is really right.
Right.
Yeah.
There's times where I don't listen.
You're right.
I'm sorry.
Yes.
Cause I wonder, when are you going to listen to me 100% of the time?
I was like, probably never.
Yeah, but you have to understand we have passion.
We are creative.
Yeah.
They are not.
Yep.
Even though my husband has some kind of creativity, but they look at it from the visual
part.
We are in the production.
So sometimes somebody wants to collaborate with us and be like, yeah, yeah, yeah, yes,
yes.
And then they're like, no, no, and then they're right.
And they're right.
They're right.
No.
They're having like having another parent's like, yeah, can you just, can you just shop
around me, please, babe?
Yeah.
Cause I don't know what's going on.
He's like, would they bring it to the table?
Would they promise in you?
What are they doing for you?
Mm-hmm.
You know?
Yeah.
And it makes you like, it's good to have that person in your circle.
Yeah.
No, it sure does.
It sure does.
And you have that.
Yes.
And you have that too.
You have Jackie.
Sure.
Sure.
You know, but the thing is is like, you know, when I look at, when I look at that,
like it takes a special partner to be like, we were at that fashion show and there
was hundreds of people, hundreds, how many models did you have?
So we had about 80 models and we have about 250 people.
That's all that we can actually get into the space because I could have had five, six
hundred people.
Yeah.
But you know, it's just, you know, what, like what I learned in the industry, don't burn
your bridges with people.
Let them burn their own bridge.
Where did you learn that, though?
Did you have a moment where you burned a bridge and you're like, I can never get any
idea.
I never learned it anywhere.
It's just, I was a self-taught type of person and I was just, I taught myself to just
kind of like, I'm just the genuine, nice person, you know, and if I like somebody and having
the passion for fashion, it's just, I want to just create.
Yeah.
Yeah.
And when the person has a different vision to do something otherwise, how can I protect
myself from that?
Yeah.
I can't.
So they are burning their own bridge.
You know, I don't burn a lot of bridges, but I have burned a few.
Yes.
Well, you and Naples.
But I have burned a few.
It's very nice here.
But I have burned a few.
It is nice.
It is nice.
It's not New York, very.
No.
But I have definitely burned a few.
Listen, it's okay.
Yeah.
Like, my husband comes, his friends with somebody over a certain, he would never call
them.
And sometimes I don't even ask him that question because I know deeply inside.
He didn't like something that that person did.
And as the leader of his family, he cut it off because I'm the type of person that doesn't
cut it off.
And he does.
It's hard for me too.
Yes.
It's hard for me.
Yeah.
But when there are certain things that will get me to a point where I'm like, I'm like,
I mean, how do you have Jackie?
I know.
But it's okay.
But like, if I am looked down upon or if I am discounted, that bridge, I'm going to
like that fucker on fire.
Listen.
Because I can't be around it.
Yeah.
Well, I agree with you 100% like, you know, as us as people, just like coming into Dianne
Mirage, being in a brand ambassador is something, but being also a client.
And you are like, when they are low ball on you on how much you are worth, you like, do
you know how much is my right?
It's hard.
Yeah.
That's hard.
Yeah.
Do you know what is my payroll every Friday and Matt seen it?
I have to take out cash, check, everything.
I have to just keep signing, envelope, making it worth it.
You know, and sometimes they don't understand as a small business, you do not have to get
paid certain weeks or certain months because you have to make sure that your business is running.
And when people don't know how much you worth or they don't appreciate what you do, they
do not belong in your circle because you can see them from far away and say, hi and
bye.
Sure.
But to tell you the truth, you have to know what you worth.
Well, see, in value, value is an interesting one, right?
Because we're, we're, you get low ball where it comes to me is, hey, I want to pick your
brain.
I want you to help build my show and they expect me to do that for free.
Well, honey, they do that with me for production.
Remember my shows, I'm the producer.
Yeah.
Yeah.
Yeah.
And it's, but it's interesting, right?
It's like, yeah, I can't, I can't do that.
Like you want to build something or you want something from Diana Mirage, like you got
to understand that there's a, there's a value attached to the knowledge to that.
But it's, it's not necessarily just the, the garment, the brand or, you know, whatever
it is, I'm wearing.
It is the knowledge.
It is you are asking for a piece of my intellectual property.
Well, I just feel like I get that a lot, honey, I'm just used to that.
So, so, so a lot of people, I want to collaborate with you.
I want to do this.
I want to do that.
And they want to really use your name to build their production.
And you have to be careful.
That's when you come in and you become really smart.
And you say, listen, let me send you my proposal.
Let me send you my deck.
This is what I do.
What I do.
We can do this for two weeks.
We can do this for a week.
We can do a consultation online.
And you could not give more than what they paid for.
Maybe you'll give like one freebie here and there, but you can't give everything.
No.
And again, like I want to be, I want to be clear because I don't want everybody to think
I'm, I'm just a complete asshole.
Like if I know.
If I know somebody, right, and they need my help on there, you know, but like a stranger
would be like, Hey, can I pick your brain?
I'm like, I don't, it doesn't work like that.
I don't know you.
Yeah.
Like you can order something for me and support me.
And then maybe we can work on something together.
Yeah.
But it takes time for things.
I am.
It's not one to three.
There's this one person one time that kept sending me messages.
I really want to pick your brain.
I'm like, I'm sorry.
I just, I don't, it's just that word turns me off.
And so they asked probably 10 times.
Oh my God.
So I'm thinking this person's must, this person must be motivated.
Really, really wanted to learn from me.
So I sent them, you know, a calendar link with a payment attached to it.
And it dates like, Hey, you could pick these times, but hey, to book the call, you got
to pay me $2,500.
Right.
Oh, yeah, they didn't respond.
They didn't book.
So then you learn like, no, no, no, they, they just want it something from you.
They don't actually value you.
I mean, you know, when people see something really interesting and great being built, they
want a part of it as well.
Yeah.
And, you know, as a producer myself, I used to have a lot of photographers that I just,
but I just invite, I invite random people, even in my show, I had to block a lot of people
and not invite them because they come in as a poison, almost as a cancerous cell into
my event.
And I am trying to have the best of the best in my show.
You have to be inspired by the fashion and the production and admire the show.
You cannot come in and you're not like a potential buyer or maybe you do have buyers or
you just love with fashion.
You cannot come in with a bad attention that, Oh, I just want to do whatever she's doing.
There's so many people that want what somebody else has.
Yes.
You have to be like, you have to be original.
You can be you.
You don't have to be Sean.
You don't have to be Diana.
You can be Jessica.
Yeah.
I think that comes from childhood, right?
It's like there's not enough or not enough love or just I don't feel like I'm enough for
whatever reason it is, right?
I mean, well, that's then that's when it is education and people go to college and they
pay for college to learn or sometimes you just have to take classes and again, they
can have a consultation with Sean and pay for it and you can inspire them and they can
have a consultation with Diana.
They can.
They really can.
So what's next for Diana Marosh?
So as you know, I already released my first perfume and the second thing we are doing
is the second perfume.
It's called Vanilla Musque.
Oh.
Is that also unisex?
Yes.
It's unisex.
So I'm going to make sure you have one.
Oh, thank you.
Yes.
When's that coming out?
It's already the production is done.
Beautiful.
Now we work it on shipping.
Okay.
And that's it.
It should be in the store within a month.
That's really cool.
Yes.
That's really cool.
The one that you have currently, what's it called?
Yes.
It's called the Miracle Ud by Diana Marosh.
It's really good.
Yes.
It's really good.
I need to get you that one too.
So good.
Yeah.
And it's quality.
Yes.
Listen, everything that's quality is better than quantity.
It's better to have one blazer that you love instead of having 50 that are just average
and you're not getting the shine when you enter the room.
Yeah.
You know, and that's what I concentrate on.
It's quality.
Well, you know, and it comes out in the work, right?
It comes out of the material, the production of it, how it fits.
Yes.
Blazers are not comfortable.
I felt so freaking good.
Right.
And that I'm like, do I get where this shit all?
Yes.
And then I was like, at the end, I'm like, what do I do with this?
And then like, yeah, you got to give it back.
I'm like, I don't want to give it back.
I want to give this shit back.
I don't know where I'm aware it.
And Naples, Florida.
Yes.
I'll wear it around the house.
I don't care.
But, but you know, it's, I don't know where I was going with that, but you know, just
the quality of everything is, I mean, you know, it's, Diana Marosh is about wearing something
that you feel good and that represents your personality, but at the same time, it's
comfortable on your own skin.
You don't have to lose weight.
You don't have to gain weight to actually wear it.
You can just stay you and we personalize it exactly for you.
You know, one day when we go to these award shows and we're accepting an award, I'm going
to have a full on Diana Marosh in the inside of it's going to be low, the TDS logo.
Yes.
And we're going to customize it.
We do customize.
We're going to customize the highlights.
Yes.
So bad.
Yeah.
I'm excited for it.
I'm excited.
I already know what it looks like.
Yeah.
I already know what it looks like.
You imagine that you designed it.
Listen, I inspired you.
Yes.
You did.
Yes.
And I was in your store this last week and I'm like, looking and I'm like, oh my god.
Like what?
You know, like, okay, I got it.
Yes.
It's going to be really cool.
It's going to be cool.
Okay.
So we have the new fragrance coming out within a month.
What else?
Like, what else can we talk about that going on?
So, as you know, I'm based in New York and we do have a store in Jersey, but we also
based in Dubai.
I didn't know that.
Yes.
I'm also an Imrati resident.
Oh, damn.
Yes.
And Dubai is an amazing country.
Oh, we have to get you there.
Do my wife with it.
I need to go.
Yeah, but you know, just linking you with the whole Women Leaders Club.
So a friend of mine started this Women Leaders book and club and I think I'm going to be bringing
the book.
I'm going to be the presenter in New York.
Cool.
And I think it would be great.
It's just, she, she really inspired me, but at the same time, I kept it very super
She was a person that I was dressing like just brand ambassador and she actually inspires
you.
And she says, I've done like a big show that I invited her.
It was called Dubai Luxury Fashion Week that I've done in the Atlantic's hotel in the
Palm, the best hotel in Dubai.
And she came in as a guest and she goes, Diana, oh my God.
This is amazing.
I really like to go there.
Yeah.
I really like to do so.
We have to have you involved.
Yeah.
So, you know, just with everything coming in the world right now, we've taken a break.
We are thinking maybe November, December or even early next year and doing another event.
But right now, we just trying to come to know in Dubai.
In Dubai.
Okay.
But we will be building the book to be Diana Marosh in the book so awesome as a woman leader
in New York.
So bad.
Yes.
Such a bad.
I think it's and she was a speaker in TEDx so it's an amazing, she's doing some great
stuff.
I'm super proud of her.
That's really cool.
I mean, you know, you have someone notable, you know, and that's important.
And sometimes you just have to be kind and you have to stay in your lane.
Yeah.
And that's how it started.
Yeah.
And that's how we started, you know, this conversation was as long as we stay in our lane,
no matter what happens, something is always going to the other opportunities to be presented
to.
Yes.
If you lose something, because like there was like, I think it was about two, three weeks
ago.
Mm-hmm.
Matt and Dan know and everybody knows like we lost something and it brushed me for three
days.
I was like, I don't know how that happened.
Oh my God.
It's okay.
But something better is coming.
It already has.
Yes.
And we're waiting on it.
I should have it today.
Yes.
If we just stay the course, right?
And that's what the Disherment Society is.
That is the nature and the foundation of this brand is like, hey, look, we know there's
going to be times where you just want to give up and say, fuck it.
We know there's going to be times where you're going to want to hit the snooze button.
There's going to be times that you want to break your word to yourself.
But you can't, because if you set it and you don't do it, then what you're telling
yourself is, I can't trust you.
I can't trust myself.
Listen, I think you should keep this attitude going.
I loved you from the minute you came into my store.
It's so sweet.
And like every time Matt says something about Sean, I'm like, oh, love it.
Why would you do it?
It's just, yeah, it's just one of, like, I feel safe with you.
I feel like you should be safe with people that you work with.
Sure.
If you don't feel good about something, don't do it.
Yeah.
It's fine.
Yeah.
Yeah.
Yeah.
The next wave is going to come.
And I know in business, we want everything.
We want every opportunity.
Sure.
But sometimes not everything is good.
No.
It's not.
And sometimes things that you think are for you are not for you.
Yes.
In those moments where you fall down in that trench, and because you want to curl up and
just cry, because you are equating to what you think you lost, but you don't ever think
what God saved you from or what did I gain?
You didn't lose anything.
Nothing.
You are worth more.
Right.
Yes.
And so those moments, you just really have to pay attention to.
And just now I'm like, okay, this is not the end of the world.
Like I think it is because I have a, I have a tendency to catastrophize like big time.
Listen, you're working on it.
Yeah.
You're working on yourself.
Working progress.
We all working on our stuff.
Do that.
I tell you what, man.
I tell you what.
I love it.
Shit.
Well, thank you so much for coming on.
Yeah.
Yeah.
See you again.
I mean, yeah.
Let's say all these thingsAre coming too early on and I got to say it because I have
to say your presentation's what it is all about because you've had enough time to
do your thing, I don't know.
Now, lewne will tell you a little story if you try to do it to accomplish that.
Thank you.
Even if you're a very beautiful Italianess줘.
You know, you're going to get all these crazy messages, no, but that's the one thing
I do adore about you is your authenticity and your openness.
And so take advantage of that, guys.
Be respectful though in your, in your messages.
Yes.
And, and go to, go to the website, check it out and, and buy the Sean Blazer, please.
Yes.
You know, you should search the Sean blue blazer.
Yeah.
Yeah.
Yeah.
Work it.
Work it.
You got to have that chest hair coming out.
I did.
You're a hairspray in that shit.
I'm like, damn, and I knew I should have shaved it.
Let's put that down a little bit.
Let's get this down.
It's like the manly part of you.
I like it.
Okay.
I think it was selling the jacket.
It was selling the look, like, listen, I have so much more to come for your looks.
Come in, come in soon, much more, hey, and I mean, stay tuned, whatever you need for
me.
Yes.
I got you.
So thank you guys for watching again.
Go to www.thedeterminsociety.com slash next level and get ready for something big, guys.
Hope you enjoyed today's episode.
Share it with somebody you know, love and trust, and until next time, stay determined.
The Determined Society with Shawn French



