About this episode
People are drinking less alcohol, especially Millennials and Gen Z. And the drinks industry has noticed.
Low-alc and no-alc drinks make up a tiny fraction of the market. But it’s growing at 7 percent a year. And, as more of us either moderate our drinking or stop altogether, the future for these drinks look bright.
But the way they’re advertised, marketed and packaged makes them look very like alcoholic drinks and there’s some concern they may act as a gateway to alcohol.
Guests:
Simon Strachan, CEO, Drinkwise
Elfrun von Koeller, Managing Director & Partner, Boston Consulting Group
Andy Miller, CEO, Heaps Normal
Dr Ashlea Bartram, Senior Research Fellow, National Centre for Education and Training on Addiction, Flinders University
Get every episode summarized
Each time The Economy, Stupid publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Economy, Stupid
Interest rate rises are designed to hurt. But how much is too much?
The Economy, Stupid
Inflation’s jumped again - is another rate rise coming?
The Economy, Stupid
Australian gas is booming. But who benefits?
The Economy, Stupid
Why we still can’t quit petrol even as prices soar
The Economy, Stupid