Marfa Stance founder Georgia Dant: Clothes have to do more for you, if you’re going to buy less

Launched in 2019, Marfa Stance aims to offer an innovative, more sustainable solution to the consumer desire for variety and constant newness: adaptable, enhanceable clothing.  “To me, ‘modular’ is a way of unlocking your creativity,” said Georgia Dant, founder and CEO of Marfa Stance, on the latest Glossy Podcast. “You [get to] design your own piece for your lifestyle or for whatever functionality or occasion you're going to.” That way of dressing is catching on, including among fashion “it” girls, many of whom have shown support for Marfa Stance without a paycheck.  In the year ahead, Dant aims to host more in-person events and to open branded stores, granting online customers more access to the brand and its concepts.