Maria Sharapova (Evian) | The Story of an Athlete, a Brand, and an Agent

In this special edition episode of The CMO Podcast, Jim Stengel speaks with Maria Sharapova, a five-time Grand Slam winner and former #1 ranked female tennis player. Joining her are Prinz M. Pinakatt (SVP, Global Head of Danone Waters) and Max Eisenbud (SVP, Head of Clients at IMG Tennis). Together, they tell the story of a brand, an athlete, and an agent.

Maria Sharapova turned pro in 2001 at the age of 14—and after a nearly 20-year star studded career, she retired in 2020. In this episode, you will hear how Maria and her agent started a very successful partnership with Evian (Danone Waters). Maria, Prinz, and Max talk about what makes partnerships go well and give tips on how to make it work.

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