Mark Irvine on the State of Marketing

In this Marketing Over Coffee:
Learn about Ad Campaign Management, Lockdown Activity, Smart Bidding, and more!

Direct Link to File

Brought to you by our sponsor: TrustInsights

Mark is the Director of Strategic Partnerships and Former Sr. Data Scientist at WordStream

When do you reach a point where you need to add a tool to manage your ad campaigns?

The seven tasks you need to focus on every week

What level of spend triggers the need for a tool?

7:46 Join the Trust Insights Analytics for Marketers Slack Group!

Smart bidding vs. Manual bidding

WordStream Covid-19 Resource Page

Impact of the pandemic

25% searches are "never before"

Services are back in style

The fallacy of sitcom apartments

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog - get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.