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Partner with Jay! https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Big shoutout to our sponsor, Knak!
Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.
Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.
See how it all works, get started at knak.com/demo
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Marketing automation platforms are the one piece of the MarTech stack everyone seems to have a complaint about, and Jaina Mistry, Director of Brand and Content at Knak, has a pretty clear theory on why. She joins Jay Schwedelson to unpack what marketers keep getting wrong when picking these platforms, why scoring leads on opens and clicks is a trap, and how a computer science grad who hated software engineering ended up running brand and content for some of the most-loved companies in email.
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Best Moments:
(02:00) The teenage Buffy fansite obsession that accidentally became a career
(04:30) Why being afraid of AI is the worst possible move for a marketer
(06:15) The real reason no one ever loves their marketing automation platform
(08:00) The shiny-feature magpie effect that wrecks most RFP processes
(10:45) Why marketers keep paying for features they have no idea they have
(13:00) The case for ditching opens and clicks as scoring signals
(20:30) A surprisingly strong soft spot for the Saw movies
No transcript available for this episode.

Do This, NOT That: Marketing Tips with Jay Schwedelson

Do This, NOT That: Marketing Tips with Jay Schwedelson

Do This, NOT That: Marketing Tips with Jay Schwedelson