Maryrose Lyons and Neil Harrison - using Neuroscience to drive AI adoption

What does neuroscience have to do with adopting AI? Everything, according to Neil Harrison, founder of The Adoptologist and LinkedIn Top Voice in AI and Change Management. In this episode, Neil reveals how understanding the brain’s fear and reward responses can transform the way organisations approach AI adoption.

Maryrose Lyons and Neil unpack the SCARF framework, uncovering how status, certainty, and autonomy can either drive or derail innovation. They discuss why leaders must embrace experimentation, how to align AI with your organisation’s “why,” and why fear-based resistance is the biggest barrier to success.

With real-world examples and Neil’s powerful 4P framework (Prepare, Propose, Pilot, and Progress), this conversation is a must-listen for leaders ready to approach AI adoption with purpose and empathy.

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