Mastering Podcast Monetization with Matthew Sherry - [Making Media, EP.62]

Our guest today is Matthew Sherry, co-founder and CEO of Platform Media. Founded in 2021, the business is home to some of the UK’s biggest podcasts and was acquired earlier this year for an eight-figure sum. The business was founded to solve the two biggest problems in podcasting: distribution and monetization. Through a savvy social strategy and bespoke partnerships, it has found unique solutions to both of those issues. We get into all the details of how they’ve managed to crack the code, where inspiration for the business came from, and what’s next after the capital injection from their recent acquisition. Please enjoy this conversation with Matthew Sherry.  For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Making Media (00:01:44) The Genesis of Platform Media (00:04:26) Innovative Podcast Strategies (00:05:22) Monetization and Marketing Tactics (00:06:06) The Good, The Bad, and The Rugby Success Story (00:07:24) Expanding Beyond Podcasts (00:10:33) Challenges and Future Plans (00:13:48) Social Amplification and Content Distribution (00:15:40) Revenue Models and Commercial Strategies (00:21:02) Adapting to Market Changes (00:30:52) Exploring Partner Deals and Opportunities (00:32:59) Benefits of Partnering with Big Companies (00:35:20) Engaging Talent for Successful Partnerships (00:37:43) Challenges and Success in Branded Content (00:41:09) The Big Announcement: Business Acquisition (00:45:16) Looking to the US Market for Inspiration (00:48:36) Debrief