Mastering the Probate Real Estate Niche

Welcome to ProBate Weekly on Bill Gross at Bill Gross ProBate and Social Media or Bill

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We're really excited to have today.

We couldn't decide, we couldn't figure out if this is a third or fourth, but it's up

to check the records.

I know he hasn't gotten the three-time guest coffee mug yet.

That's a new development for our program.

So that's something for him to look forward to.

George Compton is the founder of Executorium and you followed me, I've had him on a couple

times and I really think, for those of you watching, I guess all the time, how do I build

my business as if there's a program to buy or some data to buy that will change your business.

I want to tell you, the number one tool I believe to build your business for free is to be

on this call table.

We're going to talk about it.

It's the content and the networking that we have already.

And George's program, Executorium is a key tool that can help you do that for free.

That's the best part about it.

You can advertise a Payment Disport if you want to.

George, thanks for being on the call today.

Thank you, Bill.

Hello, everyone.

And so Executorium.com, anybody can go to the website, give us the background.

What was the itch that you scratched when you launched this program?

Well, the itch that I scratched was, I was an executor and the experience of, oof,

you're an executor.

It's something I use often to kind of describe.

Your life is going along this way and all of a sudden it just goes this way and is competent

as you may think you are or even may be.

You're in a completely new space, you're the new guy, you're the new girl.

Everyone else is an expert.

They're very familiar with the with the with the waters, how to navigate them.

And you're just learning terms and needs and all these things for the first time.

And it's difficult.

It's got a high level of difficulty.

So I wanted to create something that at least would attenuate some of that difficulty

and show some context, show a little bit of the landscape, give them some, you know,

just a spat smattering of the issues and the topics and the challenges they're going

to run into.

So, um, and so you launched this, did you have a background in websites?

Was this like you're, you build an xface book or next Google or of all things

the world as if being the executor wasn't enough work?

What caused you to launch this?

Yeah, no, no.

Without going too, too deeply into my psychoses and deficits as far as biting off more

than I can chew.

I just really perceived the need.

I was the executive director of an association, a large association of pile drivers

and geotechnical engineers, it was international.

So that probably is a little bit of it.

I did work as a marketing consultant in the heavy construction industry.

So I had a lot of exposure with websites and worked with developers and, uh,

and had some, uh, uh, contractors that would develop websites for clients.

Um, so, but really when I was an executor, it was more the, uh, the, the,

realizing that there's no association, there's no magazine, there's no,

really anything aside from what the, uh, your local court can provide or your,

a state attorney can point your way or a certified probate, probate expert, uh,

whatever that is.

I know now, but I didn't know them.

So now we have articles and estate talks on executorium about what isn't a certified

probate expert because I think everyone who's in an executor's shoes should know

that, but that's a resource, uh, as well as every other resource I come across,

I either curate it or, or, or, or create it and, uh, you know,

want to put it on the radar.

So this, this executor thing is, is easier.

So this program today, I believe is going to give you four free tools or steps to

building your business as a real estate agent.

Well, or an attorney or a vendor, it's exactly trim.com is the website.

But I really think it's unique opportunity because I think we chased the

deal and we, we don't understand if we create the relationships and the systems

procedures that deals will come to us.

And so I want to point out to you.

I think four things today that I want you to pay attention to or four things that

you should learn today or four takeaways you should have were done.

Number one, know your customer better.

You might think your customer is the attorney, but the attorney really

represents the executor or petitioner or administrator of the estate.

And so really this is the, an organization of our customers.

And then we, we interface with them through various vendors.

So we're going to learn about how our customer thinks.

Second, he has fantastic content.

One of the ways to develop business is to educate your customers and prospective

customers.

And every agent I talked to says, awarding a content, George has a whole

website where to go through some of those opportunities for you to participate in.

Three networking.

And I don't mean networking as in people in this call.

I mean you finding the people you want to do business with and helping them on

this network and it's unique opportunity.

That's free.

We'll talk about that.

And fourth, the crossover from probate to trust because typically

probate is lower income people who didn't plan ahead.

Trust also include people who did a state and such and often have

on average larger assets or groups of assets to work with.

Every world wants to get into those and we're going to talk about how to do that.

Those are your four takeaways that you should walk away from this call with today.

So let's go number one to George to know your customer.

You did this because you were overwhelmed.

And I would say that some of the position has three options.

You can either go through this, a blind, a blind and drunken stupid,

like in the movie Animal House, stumble through the process of misery

for a year or more.

That's an option.

That's no way to go through life, son.

That's a reference to movie animal house.

I'm George and I are all enough to remember.

Number two is you can hire somebody to do it for you.

But if you don't get the right person, it's as miserable

and you paid money to do the job.

And the three, there are the right people you can pay.

Whether it be in a journey or professional fiduciary to do that.

So let's talk about and I think George, the reason is because different customers

bring different skills, assets and problems and time issues to the party.

Meaning some are busy professionals.

Some are they've never done a deal in their life.

They don't want to do talk a bit about kind of how you see the population

of customers on executive twermand.com in particular.

Right.

Well, that's, that's, that's very key, right?

So combining what you just said and what I said previously,

proof you're an executor, you don't know this landscape.

You don't know anything about it.

What, what's a certified probate expert?

What's a, what's in a state?

Are there people that'll just handle your estate like in a state?

Consiers as they are sometimes called or,

you know, just a administrator or a fiduciary.

What's a fiduciary?

I mean, I know what a fiduciary is.

A lot of people on the call know what a fiduciary is,

but I think you're running the middle executive may not know

that that's the person in charge of the entity with the financial responsibility.

So those are examples of little things you just have to learn on the way.

And they're critical as far as the professionals are concerned.

One of the things we did and I think have done well is

probate is is is is done by jurisdiction by county or in Louisiana,

Paris or in Alaska and some other states,

county equivalents or regions.

So we list all the different professions that are available or maybe in in need by an executor.

So that the very least you can review them and see,

I need an appraiser, I need an auctioneer or a state sale person.

Going to need a real estate professional to sell the house.

I'm going to need a probate attorney,

going to need an accountant.

What's this mediator grief support?

So just to put that all on the radar,

let alone listing the people that are available in the county of these state.

Because a lot of executors are finding themselves with an ancillary,

you know, probate situation.

They're running the Wisconsin estate from their house in New York

because their parents lived in Wisconsin.

So, you know, they may not be familiar, have friends there or whatever, what have you.

So this gives them an opportunity to take a look.

Who's there? What's there?

Be familiar with the different support,

professional support that's available to them.

And so you have a range that a customer is those who are

ill-equipped, those who have some equipment,

you know, I think some people know an attorney or two,

an account, but they may not be the right one for this type of work, for example.

And you've had people who are maybe experts in their area,

but don't know anything about this state assets in another state.

And so all these kind of play into the opportunity of serving our customer.

And again, I think for all of us on the call,

whether you're a real estate agent or an attorney or a vendor,

our job is to find people with problems and help them solve the problems.

And so this is a place where you can go to learn

where the problems that my prospective customers have.

So that's about knowing your customer.

So the second part is towards you really created a content machine

and a content resource.

Every realtor I talk to and I encourage them all,

I use a podcast, I use email and social media to post content to educate my customers.

You've done the same thing with the executive term.

Talk a little bit about your content strategy on the executive term.

Yeah, no, thank you, Bill.

I think it's combined with your previous question too,

getting to know your customer as well as finding content,

as killing two birds with one stone.

So as you read through the content and executorium,

you're going to understand the practical situations and

executor or personal representative,

depending on your state finds themselves in.

So what do I do with the mail?

Can I drive Dad's car?

What is probate?

I need a dumpster.

Maybe I need a clean-out company.

What do I need to know about a clean-out company?

Dad had shelves and shelves of books.

What do I do with those?

The attorney tells me to get a medallion signature guarantee.

I can ask the attorney, of course,

at $350 an hour,

or I can familiarize myself with medallion signature guarantees

on executorium.com.

And as I understand it,

a certified probate expert is an asset,

is like a coach,

like you're so solitary as an executor.

I mean, you have your attorney,

but it's expensive, of course.

And you can't run to them for every little thing.

So running along with a certified probate expert

is helpful.

And I want to promote that,

because I think it just makes the state administration easier.

And if the certified probate expert,

the realtor is a person that can say,

hey, there's grief support down the road

if you're struggling or your sister is struggling.

Here's a good dumpster guy that I know that he's fair

and he's not going to rip you off.

And here's a clean-out company.

You don't want to handle it yourself.

So understanding that is one part.

Understanding the different elements

of what an executor experiences

if you haven't done that yourself

is going to be in the content.

Then sharing it, well,

we all want to have an online presence.

We all want to have social media presence.

So blank canvas is hard to work with.

You've got to come up with the idea.

You've got to form the idea.

You've got to craft the idea.

And you've got to finalize the idea and share the idea.

And this came to light bill from these conversations.

I didn't really realize this was such a potent

possibility for executorium.

I'm writing this stuff for executors.

But that can be used by people that work with executors

and share it and relate to executors.

I think that's very powerful.

So all the content on executorium,

whether it's original or curated.

Service providers can use it to just pump it out there

and make a presence that's executor-facing

on their social media channels.

So real quick, a little housekeeping.

This is probably weekly.

You can join at probicweekly.com

set up for the Zoom call for me to come in live.

Love to have you asked questions.

Part of the thinking of moving this back to Zoom

was to encourage agents because I think you all need to

get better at interviewing people on professionals.

Here's a chance.

So all you need to do is raise your hand,

put a question in the chat box.

I've been more glad to bring you in.

Talk to George directly.

He doesn't buy it.

He can be a little gruff at times.

He doesn't really buy that.

He already does buy it.

So hopefully if you just get love to have you

join in and ask questions.

So on the content part,

and the thing that I want to point out is

everybody here should be wanting to learn

how to serve a customer better.

And the way to do that is with the content.

What does that mean?

So a number of you don't know what a probic find is.

What is a probic find?

Well, I would recommend you click on the article and read it.

And then if you find it interesting,

only if summarize it.

Oh, so that on your social media,

they'll link back to this article.

So you might say I discovered about probate bonds

are required on in California.

Almost every single probate needs a bond.

And many trust need bonds as well to protect the executor.

And this describes what the process is.

Knowing that he has a vendor that you can talk to.

If you have questions, because I'm sure they're glad to

talk to you if you're going to recommend them to your clients

and or the attorneys you work with.

I've had occasions where attorneys

have had problems with bonds and I knew how to solve them.

Whether it be change the vendor,

right, the vendor turned down the customer for a bond.

I would say, well, just because some return down

doesn't mean something else can't get them bonded.

Let me write up by my guy.

And I became a hero.

I had a $40 million estate.

We got bonded for about half the price as the other company.

So knowing these people is advantage.

Of course, the bond guy loved me.

He has a Fermi business yet.

He promises to, but again, that's probably

buying the interest me, maybe because I'm more technical.

But you might enjoy learning about guns.

Now, I happen to like guns.

Most of my cut friends go shooting with me

or something, or we talk about it.

You may not like guns.

Skip that article.

Go to the one that you do like.

Maybe the next one is on the stay clean up.

Personally, it doesn't really interest me as a topic.

But some of you, that is the topic you

want to talk about or where.

So again, use the content that you like.

And there's I think a hundred, 200 articles here.

You could do one a week for a year or two.

And until you write your own virtual content,

it's a fantastic opportunity.

I'm top of which, if you go to his resources page,

he also has his YouTube channel where he interviews the people,

different vendors on these places,

that again, you can listen to if you find interesting

summarizes share.

So he's made it all, all the content available to share.

And I'd recommend you all to participate that level.

The next tool.

So the first tool he says, knowing your customer,

learning how your customer thinks,

learning what your customer's problems are.

Second, we said is the content.

Here's free content you can reuse.

There's directly a point to building your business

because it solves your customer's problems.

The third tool or opportunity or takeaway

you should have today is networking.

And I don't mean showing up at some event,

buying drinks or lunch for something.

I'm talking about actually helping people.

So George, talk a little bit about the directory

and how you see vendors like Real City Agents

supporting the making the directory more useful to the clients.

Well, yes, what we call the estate service provider's directory

is one of the main pieces.

The executorium.com is divided up into four main parts,

and one of which is the estate service provider's directory.

So I can go into any county, like Los Angeles County.

And I can find, excuse me, a state attorney, accountants,

estate sales, auctions, mediators,

reef support, appraisers.

And then there's a count that I put in, Michael Wander,

Go on and copy CPAs.

But through this one, look at some of the people I put in here.

I'm sorry, you have to go ahead.

Like donation, of course.

Convalescent AIDS Society and Pasadena.

Kind of ties in.

The hole is greater than the sum of its parts.

So when I say to the Convalescent AIDS Society and Pasadena,

I think of what Bill was talking about with,

I've got all this used medical equipment,

like so many executors have at the end of the road.

And have to figure out what to do with it.

I hate to throw it out.

Convalescent AIDS Society in Pasadena would be glad to have it.

And it's goodwill.

And so we like to have donation as a category.

That's not something we're doing for revenue.

That's the thing we're doing to solve an executor's problem.

And I think certified probiotic experts can take advantage of that

and be real experts and know the lay of the land,

network with the donation companies

and know where your clients can bring their personal property

or their refuse or their things that can be recycled.

I think that puts a good foot forward.

Again, that's goodwill.

You're going through the real property.

You're going through the house so you can

seeing some of the problems right in front of you.

And you can solve some of those problems.

Because executors just have challenge after challenge after challenge.

And so if you can be an answer machine,

there's your value.

I was whistling in the wind a lot as an executor.

And people were lining up to take advantage

or to buy or to get a good price on X, Y, and Z.

And I can actually think of those folks that were allies

or just ready to help and support.

And they're the ones that get referrals.

They're the ones that get mentioned.

When I have a conversation when somebody says,

you weren't executor, weren't you?

Who do you use?

Well, it's a process, not an event.

So networking, every county is a work in progress.

We're trying to flesh out all those categories

from accountants to brief support people,

from state attorneys to real estate folks.

Listing is free.

So I see it as a tool to call people who you know

who are in that network and say,

hey, here's this executorium.com.

Maybe if you want to spend four minutes of your time,

you'll be in the directory.

And you'll be a resource for executors on there.

And it's a good pretense to make a phone call

to any one of these numbers of disciplines introduce yourself.

And then also the people that are already in there

and just say hello.

So that wasn't obvious to me either in the beginning.

Again, I'm building this for executors,

but it was pointed out that that would be a dynamic

that a service provider may use to promote their business,

network, learn, and be leaders in the local probate environment.

So again, think about from the example

of the Convalescent Aid Society, right?

They're non-profit and they're trying to get

you know, build their business is probably getting donations

both of the materials as well as donations of money.

But you know, what a nice free listing.

And then this has their website on it.

And so it's a link back that adds to their Google juice

and looks nice.

And in some cases, some of these organizations

don't even have from a website.

So this can almost be a link to their company.

And so I want you to think about really two ways to use this.

One is you want to promote your network, your role of decks,

help them get more business by getting them

ed on to the directory.

So you reach out to your accounting, your attorney,

your favorite charity, you know, if you're into pets

or you're into, you know, whatever, your Catholic church

or whatever you think you is important

where people should have money.

And then second, so and particularly if you're in a larger community

where there's already people,

you can also reach out to the people who are on there.

But you can make your own network.

Imagine in a county that doesn't have much filled in

if all the directory were vendors of yours, right?

So somebody went to the attorney,

then they went to the fiduciary,

then they went to the notary, then they went to the state cell.

And every one of them, when they talk about real estate,

talked about you.

So what happens is you're promoting your network

in one way to get business.

You know, the most frustrating part for realtors is

we give business to totter reps, to escrow,

to mortgage, to attorneys.

And we don't get as much back from any of them,

generally speaking.

Here's a way, though, to build your whole network out.

Give them all a little bit of information.

And then by adding that out, if you were the only person

in your county of some smaller state, for example,

all rogally back to you.

And that's the opportunity to help everybody there.

Okay, so that's networking.

That was the number three tool or takeaway

that one you guys took advantage of today.

And then four is crossover to trust.

So one of the things that we,

real estate agents are tied into probate,

because you can buy typically the probate filings.

And then there are companies that recommend I don't,

but recommend you to cold call the petitioner,

the executive administrator, or the attorney,

to get the business.

However, at least in Los Angeles,

I think in most states, the really good business

are the ones that don't go to probate.

They're the trusts.

They're the people who are somebody passes,

and they pass over 10, 20, $50 million of assets.

But they don't go through court, because they had an estate plan.

How do you get that business?

Well, that person, as George described,

is one day they're just living their life.

Next thing, somebody passes.

Next thing, they're in charge of it.

And this is the tool to get there,

because some of these services are particularly

of value to trust.

So talk a little bit, George, about trust business

and how the higher income, the higher end

estates, and how those kind of are the input

that you were, that you personally dealt with,

as well as are looking to solve here with your tool.

Well, yes, of course, trust is an amazing instrument

to move assets from an individual

to a legal document, a legal entity.

And by the time someone, the debt occurs,

and there's a decedent, the decedent has very little

and that is necessary to go into probate.

So they may have a poor overwhelm,

if they buy a boat after establishing the trust,

and they don't update the trust,

and the poor overwhelm may take care of something like that,

or if something gets missed in the trust,

it may be necessary to go to probate.

Generally, that's taking care of, but it's a possibility.

But people who are in trust,

people who are the beneficiaries of trust,

people who are the personal representatives,

the principles of trust still have a lot of these issues,

such as clean outs, such as perhaps moving the real property

out of the trust and selling the real property,

as well as personal property,

as well as all these things that are attached to the disposal of a,

you know, of a person's assets.

So all this still very much applies,

it doesn't have the same dynamics,

or the same mechanisms of probate,

but there's similarity,

and there's definitely some shared space,

so it's an entree to some of that business as well.

There's certain vendors that work more with those people,

like the attorneys,

like the countenance wealth management people,

another group to deal with them on a regular basis.

And so this is a chance for you to put them on that website,

as well as to meet those who are already on there

to add to your business.

And so-

Video series.

Video series.

But professional video shows are a big one.

Absolutely. Thank you for reminding me that.

And so this is where you have a chance to market

to that business, otherwise,

that, you know, how do you get to that?

And again, your approach is you're helping them market

their business,

rather than you asking just for a handout.

And obviously if their client or their prospect goes on

and discovers them through Executarium,

you'd like to believe the person who got that business

is when it comes to real estate is going to say,

oh, wow, Bill's the one who put me on that thing.

I actually check in with him about the real estate site.

That's how this is meant to work.

So here we are.

You've been in this project now for, I think, four years,

that I remember.

I think I started, I was in New York.

I went through pre-COVID so much before years ago.

Where is Executarium going?

What's the vision?

What's the plan for it?

Well, let's say it's a marathon, it's not a sprint.

I've become very dedicated to this.

When we talked four years ago, it was a project that I had in my head

after having, you know, written ideas for years previously

on cocktail napkins and scraps of paper and yellow pads

and everywhere else I could find emails to myself.

We launched it, you know, as a kind of ancillary project,

see what would happen, see what we could see,

what we could make out of it.

And people either figured it out,

this was something that was going to be very useful

over, you know, for an executor.

And what we found out fairly recently about a year ago

is that our website wasn't quite where it should be

as far as the back end, as far as the structures,

as far as the architecture, as far as things like the SCO.

We rebuilt it in the beginning of this year,

relaunched it in June with all the necessary

structure, again, architecture and code

to take advantage of that and make the most out.

But because executors have to find executorium.com one way or another

and so now all these pieces are in place.

Where's it going?

We're going to stay the course.

We're going to build up that estate service provider's directory

to just keep adding companies and flesh out what we don't have

where there's deficits, which we do quite frequently.

We go in and fill out, you know, thin counties, etc.

The government directory we didn't mention,

but that's where executors can go and find.

That's a great way to miss that.

I'm sorry, go ahead.

That's right.

They can go and find county state and IRS pages

that they want to be aware of.

And then maybe certified probate experts

want to be aware of this resource too.

We just did it in the state talks, which is my podcast

with Charleston County probate court judge,

Irv Condon, and he went for 30 minutes

about just describing a disease

about the process of probate.

That was very helpful just to get an oversight and overview.

We have a relationship with the government

that we just seek to build upon and deepen

and work with them to try to again get resources

in front of executors, so it's not such a struggle.

And I would urge everybody here to go, if you're not already familiar,

to go into the government resource section,

go to your state, you know, and then county, and then pull up.

What resources are available?

This is what the customer is going to see.

And so you're going to learn at different states

where you would, how you would open a state,

how you open a state without a will,

or whatever different content there is by state.

And by counties, some counties have robust websites

and resources, some have none, and you should know that,

and that way you're able to be more of assistance to your customers.

This is a great opportunity for education.

And I always tell people rather than looking for the right prospect,

you're going to be the right resource, be the right agent,

be the right attorney, be the right vendor.

And if you know the business better than everybody else does,

then you're going to win.

Okay, I have, I want to ask for questions.

Love to have a raise your hand and come in live if you want to.

Cynthia asked a question in the chat box.

I don't know, Cynthia, if you're on live,

we'd love to bring you in if you want to unmute yourself

and put in your video.

But she says that she's a new agent,

interested in appropriate real estate.

Is there a certification class you can look into

and what we suggest as your first step?

So Cynthia, the certification,

there is one in California.

I think it's the only state that has a certification that states specific,

done by CR and the teacher is Paul Horn,

a prominent Los Angeles attorney.

Otherwise, there are certification courses

in the general concept of probate.

The one I recommend is probatemastery.com.

It's a little more expensive,

but more comprehensive from my perspective.

probatemastery.com.

I've actually coached for free on their weekly coaching program,

which comes up at 11 on Tuesday's Pacific time, probatemastery.com.

I recommend that one.

And then we say, well, you're your first steps,

you know, you're a new agent.

All the more reason why this tool is perfect for you,

because anybody you know who's in a space that can serve us as states

should be in the directory.

You know, agents are so frustrated,

are so scared to call people you know.

But here's a chest grade value,

where they're very counted, you know,

every attorney you know,

anybody who's a fiduciary,

a state planners,

a state sell people, clean out people,

you have a whole list of vendors that you might want to look

through and see in your area,

who you might be able to add to the directory out of your rolodex.

And they'll call people on that list

to find out what they do,

what their strategy is to work with them.

And the other thing you might do as a new agent

is do an interview with those people

about working with the states and working with probate.

Again, you have some on your rolodex,

and then you go on to the website,

find the directory and offer to help promote those people as well.

Okay, I'll see your hand up,

so I guess that's the best we can do for you.

Anybody else have any questions?

You want to raise your hand

and urge up the chat box.

I'd love to have you participate if you're interested.

Talk a little bit, George,

if you would, I know you have also a premium

not required advertising program.

And some people have taken advantage of that.

Talk about the advertising

a supplemental program that people have

who want to take more advantage of the opportunity.

Well, thank you, Bill.

You know, of course,

we do have to keep the lights on here.

You know, this project

you know, started as an idea,

really based around the directory

and the government directory

and then filling it in with content.

Trying to figure out how to pay for it was ancillary.

So we did create ads in all the individual counties.

So if you take an ad, say in LA,

it shows up in the

estate service providers directory in LA

and also show up in the government directory in Los Angeles.

So I think LA is $30 a month

in some counties that are $5 a month

that's based on population.

We also have site-wide ads

if you want to reach the entire

viewership of the website

and they're also economical.

So that's our main source of revenue

are listings or free.

So it takes about four to five minutes

to go in and put in your listing,

your address, your social media,

contact information.

You can put a description

which Google should pick up as metadata

and help people find you a little bit better.

You can put in links.

You'll put in your homepage

and Google loves links.

One thing about a listing in

executorium.com is it's a backlink.

It's a free backlink.

And if you don't know what that is,

I didn't know what that is.

And what it is is a link on somebody else's site

to your site.

And it's one of the main criteria

Google uses to rank your website

is are people

citing your website with links on their site

and pointing people looking at their site

to you to your site.

So we do that for everybody

who takes a listing

on executorium.com

and that's no charge.

Our listings are free

because we're building an asset for executors.

Advertising is nice.

Of course, we'd like to keep the lights on.

But you can expand now into different categories.

You can expand now into different counties

which is new as of the new website.

So if you want to have a little wider footprint,

new county is one time $50 fake.

New additional category is one time $50 fee.

Times as many counties as you want to expand to

or many categories as you want to expand to.

Other than that, we just love to have people in.

We'd love to give you those backlinks.

We'd like to get backlinks in return, of course.

So it's a bit of a partnership

between executorium and these state service providers.

And so when people talk about raising SEO,

a lot of real estate agencies pay money to have fancy websites

with all kinds of fancy names and tabs.

But by linking being linked in another website

that adds to your Google juice

and then you're also offering that to your vendors as well.

So George, I know who had you on now.

I think three or four times we watched this grow

from a rough idea and kind of the internet version of a napkin

to really a full-on website

that's really quite a resource.

And I urge all real estate agents

and professionals in the state and probate space

to take advantage of the resource you have.

Thank you so much for what you provide for us.

And I'll just say to somebody on the call,

just if you get my emails, you're going to get an email today

when we're done.

This will give you the chance to add yourself to the directory

and or add the vendors that you think that should be on.

On his website, he has a list of the types of vendors

that he has categories on.

Accounts, appraisions, donation,

what nonprofit wouldn't like some free advertising?

A state administration, auctions clean out,

a state sales grief support, legacy management,

mediation, probate attorneys, real estate agents, storage,

and wanted, think people who want certain property

in a certain area.

And so I'm going to send that link out to my database,

encouraging them to both participate as well as pass on

to somebody who would appreciate that free advertising.

I'm going to urge you guys all to do the same as well.

And so if I can help with that,

reach out.

George, congratulations on building a great resource

and continue success and look forward

to working with you down the road.

Well, thank you very much.

Such a pleasure to have this opportunity

to present executorium.com.

We need real estate agents,

executors need real estate agents.

They're one of the main assets of your team.

So, you're key to this.

Certified probate experts.

If you know probate, more is the better,

even more is the better.

So we invite you to take a listing, please.

Thanks, thanks so much as always, appreciate your time.

And so again, just to recap to everybody on the call,

when I urge you all, I guess all the time,

I can ask all the time,

what can I do to build my business?

And you should walk away today,

look with five, I think action items.

They're all free.

They're going to do business for you.

And I'm going to, this is what I do all the time.

Number one is joining executorium,

get your directory in there, it's free.

That's a no brainer.

Number two, join the social networks.

They have in the bottom like most vendors,

Facebook and YouTube and X and LinkedIn, Instagram.

Go ahead and join in their social media

so you can see like might of people

and the executor is coming in,

our perspective and the investors coming in

to generate some business.

Number three, you want to find content there

that you can reuse your content strategy,

whether you post it in your social media

and or email it and make videos about it,

reusing other people's content as a research tools,

a fantastic way to build your business.

That's free, you should be doing that weekly.

I send out emails every week on Monday,

as well as post on my social media.

Number four, reach out to your vendors.

You're going to see me do this shortly with an email.

We're going to list the different vendors.

I'm going to ask everybody, no.

Hey, if you're appropriate, get on this directory.

If not, if you know something who is,

please put them on the directory.

It's a great resource, it's free.

And more importantly, it helps the people

who are all trying to help,

so it helps all of our customers business.

And the number five, I would say,

is you should be doing video interviews

of the people in your network

that you're adding onto this directory

or the people in the directory in your area,

reach out to them and do a short video

and add that to your social media to promote the business.

Fire free steps, and I guess I could add number six,

research your local area if you haven't already,

as far as the content on the government services,

what did your state require to follow,

probate or in a state plan, or wills,

and you could look at the state level,

as well as the county level,

in some of the counties they have that resource.

Take a look at the material and learn how to be

more effective as an agent or provider to your customers,

and you'll be better,

rather than just look to get more leads.

So that's my plan to walk away with from here today.

If you have questions, last chance, last call,

jump in with any questions, put in the chat box,

raise your hand, love to participate.

If you're watching this on the replay,

go free, pick questions out,

or reach out to me directly,

it's probably more efficient.

I'm at Bill Gross probate and social media,

and the best way probably is email,

you're going to billgrossprobate.com

to get on my contact information,

and I'd love to participate with you.

Okay, now seeing any questions,

hopefully you'll take advantage of that five step plan,

all free, all guaranteed effective.

These are things I've done to build a great,

probably business for myself,

and I'd like to help you learn the way as well as I can.

If I can help you reach out,

if not, make today your best to ever.

Thank you, everybody, we'll have a great week.