Matt Cole — He Built a Stock That Pays You Every Day

Matt Cole spent fifteen years at CalPERS — the largest public pension fund in the U.S. — running more than $70 billion in global fixed income, where his portfolios reportedly never underperformed their benchmark in a single year. Today he's Chairman & CEO of Strive (Nasdaq: ASST), the first publicly traded asset-management Bitcoin treasury company — and the man who just made a security pay a dividend every single business day, the first time that's ever happened in U.S. market history.

This is the structured-finance mind behind "digital credit" — the idea that you can split a perpetual Bitcoin position into two instruments: a low-volatility, yield-bearing preferred (SATA, now paying daily) and the amplified Bitcoin common stock underneath it. Matt explains why he calls digital credit the biggest story in Bitcoin, how a zero-debt balance sheet survives Bitcoin going "to one penny tomorrow," and why he's laser-focused on a thirty-year digital gold rush. If you've ever wondered what happens when a Wall Street fixed-income operator goes all-in on Bitcoin — this is it.

We discuss:

• The first security in U.S. market history to pay a dividend every business day — and why "the dividend event is no longer an event"
• Digital credit as the biggest story in Bitcoin — attacking a $300 trillion TAM, where 1% is larger than Bitcoin's entire market cap today
• Zero debt and 18 months of dividend reserves — why "Bitcoin could go to one penny tomorrow and we don't blow up"
• Why Michael Saylor called Strive's SATA the most interesting story in Bitcoin right now
• "Bitcoin is hope" — the line that closes the show Subscribe so you never miss an episode. 🎙️ GUEST Matt Cole @ColeMacro → x.com/ColeMacro Strive (Nasdaq: ASST) → strive.com 💰 SPONSORS & DISCOUNTS 🐟 Firefish — Non-custodial Bitcoin-backed loans. Your keys stay in multisig. $100M+ in volume. 10,000+ users. Don't sell your Bitcoin. Live off it. firefish.io/?ref=MATRIX | code MATRIX 🔑 Stamp Seed — Between 3-6 million Bitcoin are lost forever. Most of it paper. Hammer your seed words into solid titanium — fire-resistant to 3,000°F. 15% OFF stampseed.com | code MATRIX 🟠 Club Orange — The location-based social network built for the Bitcoin community. Find Bitcoiners, meetups, and merchants near you. Download in the App Store or Google Play. cluborange.org/matrix-podcast 🏕️ Camp Nakamoto — Bitcoin summer camp. Private island. Lake Winnipesaukee, NH. June 18-21. I'll be speaking there. 15% OFF campnakamoto.com | code MATRIX 🔐 Unchained — 90,000+ BTC secured in collaborative multisig since 2016. Bitcoin-only. Never lent out a sat. IRAs, loans, inheritance planning. 10% OFF unchained.com/matrix | code MATRIX10 💎 River — Buy Bitcoin the right way. Up to $100 FREE Bitcoin. river.com/matrix 🏥 CrowdHealth — Ditch your fiat health insurance like my family did. Join us at CrowdHealth. joincrowdhealth.com | code MATRIX 🛡️ Meanwhile — The world's first Bitcoin life insurance policy. Premiums and payouts in Bitcoin. meanwhile.bm | code YTPFYD 🤝 Want to sponsor the show? thebitcoinmatrix.com/sponsors 🙏 SUPPORT THE SHOW ⚡ Strike → [email protected] 💵 PayPal → paypal.biz/BitcoinMatrix 💚 Cash App → cash.app/$BitcoinMatrix 💜 Venmo → venmo.com/u/bitcoinmatrix

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