Max Cunningham from Sesh

Max Cunningham is the Founder and CEO of Sesh Products.

Sesh Products provides modern nicotine alternatives that aim to support in reducing and controlling cravings.

Chapters

00:00 The Journey Begins: From Vaping to Sesh

02:46 Cultural Insights: The Swedish Influence on Nicotine Products

05:42 Navigating Regulations: Launching in Canada vs. the U.S.

08:08 Market Dynamics: The Shift from Smoking to Pouches

11:02 Branding and Positioning: Creating a Modern Nicotine Experience

13:42 Investment Insights: Partnering with 8VC

16:33 Consumer Feedback: Iterating in a Regulated Market

19:10 The Rise of Pouches: Trends and Accessibility

22:02 Health Perspectives: The Benefits of Nicotine Pouches

24:18 Building Trust: Ethics and Responsibility in Marketing

26:58 Future Outlook: Scaling and Global Expansion