About this episode
Send a question for 'Ask Megan'
Hey, Podcasters!
You’ve heard it at the end of nearly every podcast: “Follow the show, leave a review, check out our website, join the newsletter…”
A classic call-to-action list. By the time it’s over, you’ve already tuned it out!
The problem isn’t that CTAs don’t work, it’s that most of them ask too much.
This week on Buzzcast, the team breaks down how to create a call-to-action that listeners actually complete without turning your podcast into a list of chores.
Their strategy is to pick one priority and make it clear.
From there, everything gets easier:
- You can plan your CTA so it feels intentional
- It's easier to vary your wording so listeners don’t tune it out
- Allows for flexibility of placement in your episode
They also talk about using the Benjamin Franklin effect: an easy way to ask for help that actually increases listener buy-in.
If you want more listeners to take action (without sounding repetitive or pushy), this episode will help!
Podcasting Made Simple Live
On April 16th, PodMatch is hosting Podcasting Made Simple Live, a premium virtual event for podcast hosts and guests that helps them grow their influence, revenue, and expertise!
All Buzzsprout podcasters can attend for free! Just use code BUZZLIVE at checkout for a free ticket.
Have a question for Megan? Send a text!
That's all for this week! Thanks for listening & keep podcasting!
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Full transcript
Buzzsprout Weekly — Maximize your CTA. Machine-transcribed; use the interactive transcript above to jump the player to any line.
Hey podcasters, I'm Megan, and this is Buzzsprout Weekly. You've heard it at the end of nearly every podcast. Follow the show, leave a review, check out our website, and be sure to join our newsletter. It's a classic call to action list. By the time it's over, you've already tuned out. The problem isn't that call to actions don't work, it's that most of the time we're just asking too much. This week, on Buzzcast, the team breaks down how to create a call to action that listeners actually complete without turning your podcast into just a list of chores. Their strategy is to pick one priority and make it clear. From there, everything else gets easier. You can plan your call to action so it feels intentional. It's easier to vary your wording so listeners don't tune it out, and it allows reflectability of placement within your episode. They also talk about using the Benjamin Franklin effect, an easy way to ask for help that actually increases listener
buy-in. If you want more listeners to take action without sounding repetitive or pushy, this episode is for you. Be sure to check the link in our show notes to listen. Up next, we have an event you don't want to miss. On April 16th, PodNatch is hosting Podcasting Made Simple Live, a premium virtual event for podcast hosts and guests that helps them grow their influence, revenue, and expertise. All Buzzsprout podcasters can attend for free. Just use code BuzzLive at checkout for a free ticket. We'll put the link to that in our show notes as well. All right, that's all for this week. Until next week, keep podcasting.
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