Maximizing Engagement By Repurposing Content With Jesse Futia

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What are the keys to building a successful business? In this episode of Weiss Advice, we welcome Jesse Futia. Jesse is the Principal and CEO of Executive Equity Investing. Jesse grew up in Albany NY and graduated from the University of Albany. He was commissioned as an officer in the US Army and served as a US Army Ranger from 2019-2021. He began investing in real estate during college where he and his family built one of the largest student housing portfolios in Albany NY.

Tune in to this episode as Jesse shares his advice on digital branding strategies for growing businesses!

[00:01 - 01:36] Opening Segment

• We welcome, Jesse Futia!
• Jesse is the Principal and CEO of Executive Equity Investing

[01:37 - 27:15] Maximizing Engagement By Repurposing Content

• Digital branding building has an immense reach
• Finding a balance between portraying an authentic self and ghostwriting
• Investing time in copywriting skills to make sure the content is authentic
• Establishing a niche and brand by showing up consistently
• Repurposing content is a great way to save time and get more leads

[27:16 - 32:41] THE FINAL FOUR

• What's the worst job that you ever had?
  • Worked as a bouncer in his college town
• What's a book you've read that has given you a paradigm shift?
  • “Tuesdays with Morrie” by Mitch Albom
• What is a skill or talent that you would like to learn?
  • Learn how to play the guitar
• What does success mean to you?
  • Jesse says, “It's not defined by how much money we make while we're here on the earth. It's going to be defined by the people that we impact.“

Connect with Jesse Futia: 

Website: Executive Equity Investing

LinkedIn: Jesse Futia

Twitter: @JesseFutia

Instagram: @JesseFutia

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Tweetable Quotes:

“There is no better time, in my opinion, than right now to invest in your digital brand, if that's LinkedIn, if that's Twitter, if that's TikTok or something else because the deal flow is a lot slower for many investors and syndicators out there.” – Jesse Futia

“If you miss the p

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