Maximizing Google Ads in Your Customer Journey to Boost Sales

As a Client Manager for Google Ads, we shouldn't just think about what happens inside of the dashboard, instead, we should put on that CMO thinking cap and think about a customer's journey. We turned what our client thought was going to be an eCommerce-focused campaign into a lead generation-focused campaign. Listen to this episode as Carmen Lee, our Senior Client Manager, explains why the team came up with strategy and how it was beneficial for the client.

0:00 Intro

0:20 🔥 Maximizing Google Ads in Your Customer Journey to Boost Sales

3:19 Smart Campaigns & Dynamic Search Ads

5:42 Competitor Campaigns

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

Related videos:

💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:   

 • 💣 Google Ads Lead Generation Problems...  

🤝 What We've Learned About Effective Client Management:   

 • 🤝 What We've Learned About Effective ...  

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: