Media Bubble

0:00We're media pros. Can we say that? You wouldn't think so if you saw us 10 minutes ago, but this is Media Bubble, a new podcast. The Weak and Media unpacked. It's a brand new podcast for those inside the media bubble, but also for those outside of the bubble that are interested in the machinations of the media industry. And in the media bubble, myself, Irene Hume, former game changers radio co-host. Ben Willie from Spinach Advertising. This isn't just a part about radio. This is a part about Australian media companies and in some cases global media companies. And what I'll be bringing over 25 years experience in media agencies and full service and creative agencies and bringing a point of view of how the advertisers feel and how the agencies feel about what's going on. Joining first-time podcaster in Pete Whitehead. Better known as Whitehead. Yeah, you can call me that. Can I kick off with letting you guys in on a secret? Now, I know you know me as a salesman, but I always yearn to be a broadcaster.

1:00And for a short time, I was. So being behind the mic is the first time I've done this since I co-hosted the Big Breakfast Show on Ace Radio's 3-H-A back in the Big 90s. Any other credentials that might be a little bit better than that one? I worked in regional, I've worked in Metro, I've worked in Outdoor, Europe, and a C-Sweater. I sort of worked my way to the top of the sales game. Pete, you were the guy with the toughest job in the country, selling Carlinjacquio. I was a huge fan of Game Shadier. What we saw there was a deep dive into the content side and how the Carlinjacquio and the Charles and Tribulations and the Madfucking Witches impact on their show. But I think what I can provide is some insight into the commercial side of the business. Well, you're our first guest, Pete. First guest and host. You've got plenty of stories to tell. Competition for your attention these days is hotter than Satan's underpants. And I'll tell you what, we're really looking forward to unraveling that competition and why media companies do what they do in the desperate attempt to get your attention.

2:01I'm going to be talking about media through the lens of content, talent, audio, music, broadcasting. We're going to talk about the big media stories. TV, news, radio, publishing, advertising, streaming, sport, everything fighting for your attention. Get us in your ears every Thursday. Media bubble, it's the Week in Media Unpacked.