Merging Digital and Physical Through AR Gaming With Niantic CMO Mike Quigley

Mike Quigley, chief marketing officer of Niantic, discusses the company's history of developing location-based augmented reality games, including Pokemon GO. Today's episode is sponsored by Chainalysis. Listen to this week’s episode where we discuss how Niantic encourages people to explore and bring joy to their lives through the use of AR. We talk about tools for developers, partnerships with brands and his thoughts on the future of AR and generative AI. Links mentioned from the podcast:  Sports Illustrated Published Articles by Fake, AI-Generated Writers Developer Conference Axed After Fake Female Profiles Outcry Pika Wows in Debut as AI Video Generator Takes Aim at Tech Giants Dogecoin Funded SpaceX ‘Doge-1’ Moon Mission Gets a Step Closer to Launch Mike on Twitter Niantic Website Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 - From our sponsor: Chainalysis is the blockchain data platform. We provide data, software, services, and research to government agencies, web3 companies, financial institutions, and insurance and cybersecurity companies. Our data powers investigation, compliance, and business intelligence software that has been used to solve some of the world’s most high-profile criminal cases. For more information, visit www.chainalysis.com. - "Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.