Messaging Matters

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1:00Start free at joinhomebase.com. HomeBase, built for small businesses that do it all. Yes, he Kelly, show. Let's have some fun. On a Tuesday and an enormous Tuesday. Maybe you thought to yourself, it's been a slow news day. Well, not on my end, it hasn't been. It's been a gigantic news day full of highs and lows and ups and downs as so many news days are. The past are insane and violent. There's a new pull out that is probably the most disheartening pull I've ever seen about how they feel. We will go into that. Donald Trump did an outstanding job at the UN and that really, really matters and I will go into that. Rubio said something. I like Rubio said something I did not care for about Iran.

2:00We'll talk about that. All that. We're going to discuss once again, the poison poured into the black community by people lying in so much more emails and so much more coming up tonight on the world famous Jesse Kelly show. Now, I'm going to begin with something that I'm not going to begin with. Look, I'm stupid. I went to community college. I know that doesn't make sense, but just hear me out. Those pull, they pull Democrats and the pull was, well, the title of it was Democrats want Trump out by almost any means necessary. Okay. I'll put it to you this way. One of the questions on this list was President Donald Trump was assassinated. How would Democrats feel about that? Do you know how many Democrats would oppose that outright?

3:0332%. 25% are neutral. 43% are on board with it. These people cannot be allowed to have power again. They cannot be allowed to have power again. Now, I will come back to that because there's a lot more to it. I wanted to lay that out first because I'm about to get upset once again with the GOP and the messaging leading up to a midterm election that very well may not go our way. And let's remember this fact. There are degrees of an election not going your way. For instance, here's one for you. Let's make it about us. The Save America Act. You want that past, right? I want that past. Trump wants it past. Pass the Save Act. Pass the Save Act. We've said it a thousand times.

4:04Okay. We're all on board. Why didn't we get it passed? Here's the long and the short of it. We don't have a very big majority in either Chamber of the House, in either Chamber of Congress, not the House of the Senate. The majority is slim. We don't have enough people. That's why we didn't get it passed. And all it took was in the Senate, just two or three Republicans, these rhino swampy losers to oppose it. And that screwed us. So yes, we have a majority in the House. We have a majority in the Senate. And we have the presidency. There's no question. And it's better to be in the majority than in the minority. But let's again realize there are degrees to this thing. If we were sitting here, you and me, and we were sitting on, let's say, a 30 seat majority in the House, 20, 30 seat majority in the House, and let's just say for the sake of argument, we had 60 United States Senators, 60 row, not totally outside of the room of possibility.

5:09You just got to pick up one here, one here, one there. If that was the case, we would have been passing to save America, act and other things. We have a majority, but not a big one. Now heading into the midterms, I get it, you get it. These are expensive. Regular gas is expensive. Beef is expensive. Things are groceries in general. Things are expensive. People have had their standard of living reduced in the last four or five years, and they've had that reduced because inflation has crushed the value of the dollar and people are unhappy. Maybe this is you unhappy with their financial law in life. I get it. And you get it. And because of that, we're looking at things like this. Rasmussen, Democrats open up an eight-point lead in the House. All right. All right. Let's assume we're going to possibly lose the House.

6:11By how much? If we lose the House, and let's say we barely lose the House, Democrats have a five-seat majority, that's not ideal. We don't want them appointing the head of other committees and them being the Speaker of the House. That's not ideal. I know that. It's not ideal, but nothing end of the world. We can survive with a little trudge along. You and me. Now, what if it's a 20 or 30-seat majority for Democrats in the House? And as long as we're going along the Ragnarok road, what if it's a 30-seat majority for Democrats in the House with 51 votes in the Senate? The last Democrats who opposed abolishing the filibuster, they got run out of their party that would rescind them and mansion.

7:12They were both senators. Those two senators are the only reason the filibuster still remained. The Communists were so angry about it, they sent both of them packing back to their home states. Let's say for the sake of argument, we're looking at a 20 or 30-seat Democrat majority in the House and 51 senators. That will be a disaster. We'll survive, don't give me wrong. We'll live to fight another day, but my goodness. You know what will come? Tell me right now. Chris, go ahead, write this one down. And please, please, Lord, let me be wrong. You know they're going to pass amnesty if they get a majority in those houses, right? Because they'll shave off enough Republicans, you won't need that many. They'll shave off enough Republicans to get to the vote thresholds they need, and they'll pass amnesty. So Democrats never lose an election. Okay, all right, all right, we don't have to stay on that.

8:14Let's understand there are degrees to how bad November is going to be. And what we do between now and November is going to go a long way to determining how November goes. And when I say we, I mean all of us, you have a role to play in this. I have a role to play in this. Are elected officials to people in the administration have a role to play in this? People on TV on our side, on radio, our podcast. People have a role to play in this whole effort. So back to what I have discussed again and again and again. Messaging matters. Messaging matters extra when you enter an environment like the one we have now and that environment is this because of the insane money printing during COVID plus shutting down the economy,

9:14plus massive bills. The normal person has lost 30 to 50% of their buying power. And just the last five years, people are angry all the time now. When the Biden administration, when they were in there and they were running their stupid mouths about how great everything was, all it did was make people mad. It made people angry. You can't say that about the economy when people can't afford the groceries they're used to affording. When they can't afford a tank of gas. My son, my 17 year old got to me last night and he kept storming in. He said, Dad, do you have any idea what it just cost to fill up my car? You didn't have that kind of money. Now don't get me wrong. He's hardcore righty, but there's palpable anger out there. And when there is palpable anger about people's lot in life, you have to be extremely disciplined

10:14and careful about how you message that because you are, if you're a politician or a political person, you or me or anything else, you are dealing with nitroglycerin. You know that super explosive, super combustible liquid. Where I mean, you can't shake it around too much. If you drop it, it's going to explode. You have to hold that thing like a newborn baby when you are discussing the cost of anything right now. By the way, Democrats know this, Republicans know this. Well, at least they should know this. This should be widely known across the political spectrum. You can message different ways about different issues when you start talking about the economy and affordability and gas prices and diesel and all these other things. Now you have a newborn baby in your hands and you better walk real slow and you better watch where you're going. You better be real careful.

11:15And once again, I'm not seeing the appropriate care. We'll talk in a moment. Here's the Jesse Kelly show. You're listening to hip-hop radio here. Apparently we're playing run DMC on the did Chris. I don't think we've ever done that before. Where did that even come? What is wrong with you? Anyway, it's the Jesse Kelly show on a Tuesday. You can email the show Jesse at Jesse Kelly show.com. Now I'm going to do a little experiment with you and I'm only going to give you a few seconds. Sorry, I probably should have done it before the break. You're a political person slash historical person. No question. On some level you are. Otherwise, you wouldn't be listening to the sound of my stupid voice. So as far as famous political quotes go, what are the ones that stand out most? In your mind, I'm talking about through all of history. Is there one, two, three political quotes you can think of that have stood the test of

12:18time? I'll give you just a couple of seconds. I'll give you to the end of Frito Bandito to see if you got it right. Just thinking, just think for a moment, what are those quotes by political people? Kings, Queens, Prime Ministers, whoever it may be, that stood the test of time. I am the Frito Bandito. I like Frito's corn chips. I love them, I do. I want Frito's corn chips. I'll get them from you. I am the Frito Bandito. Give me Frito's corn chips. And I'll be your friend. The Frito Bandito, you must not offend. Munch, munch, munch, munch, munch, Frito's. Let them eat cake. Have you ever heard that before? Of course you have. Even Jewish producer Chris Hassey doesn't know anything.

13:20You've heard of that before. That's Bereant Wannette. That's France. Hundreds of years ago. How is it that you, in American, in the year of our Lord 2026 have heard the phrase, let them eat cake? One of the most famous phrases that's been passed down for the last couple hundred years. Why? Why did that resonate so much with people? Because at a time when people were down, at a time when things weren't going well for a decent percentage of the population, the people leading it spoke instead of having empathy. They spoke with arrogance. They spoke it away that basically said, ah, screw them. Not that important. Eat cake. And it created so much anger and resentment that it costs somebody their head, setting that

14:21aside. It created so much anger and resentment in the people that were spit on that quote to this day is known by people across the world. Let them eat cake. Let me ask you one more. Jimmy Carter. Jimmy Carter was a dirty communist, horrible president. Jimmy Carter got elected and said about doing the things communist always do, destroying everything. Even surprise, surprise Jimmy Carter got elected and prices started to go through the roof. Interest rates, everything. The cost of energy started to go through the roof. People couldn't afford to heat their homes, heating oil prices, gas lines. My dad used to tell me about the gas lines and everything else. Okay. Jimmy Carter got himself famous during that time. You know how he got himself famous? Jimmy Carter, he went on TV and said this.

15:23He talked to all of America like this. All of us must learn to waste less energy. Simply by keeping our thermostats, for instance, at 65 degrees in the daytime and 55 degrees at night, we could save half the current shortage of natural gas. If we learn to learn... What did he just say? He was sitting at home freezing, wrapped in blankets in their home, or heating bills that they can't afford to pay. They're desperate, they're angry, and the president of the United States of America went on television and said this. Must learn to waste less energy. Simply by keeping our thermostats, for instance, at 65 degrees in the daytime and 55 degrees at night, we could save half the current shortage of natural gas. If we learn to live triptially and remember the importance of helping our neighbors, then

16:26we can find ways to adjust. The president of the United States of America, when people were hurting and angry, had his own left-and-meek-cake moment on television. Hey! That's too bad about your energy prices. Why don't you adjust the thermostat? 55 degrees is fine. You got blankets? I don't want to hit... We're all in this together. And you know what happened? What happened to Jimmy Carter is one of the things that has happened very few times in American history. Jimmy Carter got curb stomped in his reelection campaign. Look, people have lost reelection campaigns. That's very, very rare. We're definitely not going to count Trump's because they stole it, but that's another matter. People have lost reelection campaigns. That's really rare. But it happens. It's happened before. People sitting presidents don't get slaughtered in their reelection campaign unless they

17:32have screwed something up big time. And what is Jimmy Carter's most infamous moment to this day? Turn on a sweater. Turn up the thermostat. But you just put on a sweater. You've got blankets. When people are hurting, you can't say that stuff. Or the public will interpret it as you don't care. You're spitting in their face and they will punish you at the polls for it. That brings me to the latest. It is the Jesse Kelly show on a magnificent, wonderful Tuesday. We're going to switch to the communist here in a moment. Don't worry. I'm almost done with this little thing. As I've said over and over messaging matters and you must be careful about your messaging

18:32when people are hurting economically. You don't tell them to shut up. You don't tell them to suck it up. You don't tell them it's worth it. You don't tell them the economy's booming. You're fine. Quit complaining. These are interpreted by people who are hurting as you not caring. You being an out of touch, arrogant jerk. That's how these things are interpreted. And to piggyback on that, you don't tell people to just do without. I'll turn the thermostat up. They may have to do without. But you don't say that. Luke Rollins is the secretary of agriculture. Went on Benny Johnson's show. Was talking about, now she had a bunch to say here. But I'm going to focus on one part of it. Talking about the cost of beef. Now Americans love beef. We are a beef country. I have never been in a household that didn't consume beef. Even Chris's people consume beef.

19:34Ground beef. Stakes if you can afford it anymore. Beef is, we love it here in America. It has become a central part of the American diet. For a variety of reasons, I'm not laying this at the feet of the Trump administration. For a variety of reasons, beef has become ridiculously unaffordable in this country. I am sticker shocked when I go to the grocery store. I know you are too. People are angry. They can't afford beef. They want to make hamburger helper. More that cheeseburger mac recipe that sometimes on the back of the shells and cheese bag. Anyway, this is a secretary of agriculture. But if it is too expensive, unlike fuel, Benny, you can eat chicken, pork, salmon, eggs. There are other sources of really good protein. And all of those prices are coming down as well. So. What? Can we not do that, please? That I'm worried about winning elections.

20:36That is my concern. I am worried about winning elections. You know what Jewish producer Chris just said to me? He does not remember the last time he ate a steak. It doesn't, he doesn't remember it. Months. Do you know what that sounds like to people like Jewish, but you know what this sounds like? If it is too expensive, unlike fuel, Benny, you can eat chicken, pork, salmon, eggs. There are other sources of really good. Just buy some chicken. Oh, you can't afford beef. Buy a chicken. Have some eggs. Hey Chris. I don't want to hear any whining about steak. Get some eggs. That lands really well. The GOP to their credit. To their credit, I want to be fair. Has been way way better at messaging in recent weeks. This is in large part due to the fact they featured JD Vance, who's way better at that

21:37than anyone else in this administration. Way better at that. They have been better. There's no question about it. But these little moments, they turn into Democrat ads that Democrats run on the television and swing voters sit at home and they listen to this stuff and it gets them angry at us and it makes it harder for you and me to win elections and it makes that possible gap. In us being the minority and majority, it makes that gap larger. We have got to tighten this up now. We are a month in a week basically before an election. In fact, I think it's exactly a month in a week before the election. Five, I guess that would make it five weeks. It'd probably be a better way to put that shut up. Chris, we are five weeks before the election. No more of this from anybody ever. Please, I don't want to hear Golden Age. I don't want to hear greatest economy ever.

22:38I don't want to hear. It's worth it for you to pay more for gas and I dang sure don't want to hear you tell me to just eat more chicken. No more. If it is too expensive, unlike fuel binny, you can eat chicken, pork, salmon, eggs. Good freaking grief. No more of that. Please. As I said yesterday, I'm voting GOP. I am going to drag my very unmotivated nori-normy friends to the polls to vote GOP. I'm going to beg, borrow and steal. I'll tell you right now and I don't care how bad it makes me look as a person. I've already got a plan to bribe my one buddy who absolutely refuses with beer to the polls so he will vote GOP. I am going to work hard to make sure our minority, if we are going to be one, is not going to be a big minority. This is not going to be a wide gap. But you, people in the administration, have got to start helping me out here. Help me out. Please.

23:39No more left to meet cake. No more put on a sweater. No more eats some eggs. No. No more that. Please. Why? Well, this is why. Democrats, what percentage of them have a very positive view about Trump being impeached and convicted by both houses of Congress? 75%. Just 12% for somewhat positive. Plus it's almost every Democrat. Oh, okay. Well, that's bad, but no one's surprised by that. Using the 25th amendment to the Constitution, Trump has been declared unfit by a majority of his cabinet and removed from office. What are the percentage in Democrats? Oh, again, about 90%. It's all of them. Oh, here. Here's an interesting one.

24:40What percent want President Donald Trump to die in his sleep? Hmm. Well, it's 55%. Another 28. Don't have a positive or negative reaction about it. Ha, wouldn't care. Okay. Well, here's an interesting one. To safeguard the Constitution, a group of U.S. military leaders have removed President Trump from power and assume control of the United States of America. Remember what that is? That's a military coup, tanks, planes, flying, cruising into Washington, DC, throwing members of the Secret Service in handcuffs, the ones they don't have to kill, and carding the President off to prison. What are we looking at with Democrats here? Oh, again, the numbers are well over 50%. And I already told you about the assassination numbers. We cannot allow these people to have power. These people, you thought the things they did with power were bad before. You thought the Biden administration was a horror show.

25:40And of course, it was an absolute horror show. That was the appetizer. This is what's coming. So I think there's a number of cabinet secretaries that have blatantly broken the law, done on constitutional things. And I think they better get ready because we'll come for them. The last time the Communists took power, they not only sent the FBI after pro-life pastors, they rounded up a thousand Republicans as fast as they possibly could, justified it by using January 6th. And at the end of Biden's four years, they were so ashamed of what they'd done that they put out a public statement they intended to get another thousand in the coming four years. That's what they did the last time. And after they lost the election, I should say, leading up to the election, before that, leading up to the election, after having shot Donald Trump in the head, tried to kill him twice, they also arrested him in virtually every district they possibly could in the United

26:45States of America. And that was the appetizer. These demons cannot be given control of the United States of America again. That is my interest. That is my concern. And that is why I want the messaging to tighten up right about now five weeks, five weeks. That's what we got. No more let them eat cake. We'll be back. It is the Jesse Kelly Show final segment of the Jesse Kelly Show on a fantastic wonderful Tuesday. Or you can email us Jesse at Jesse Kelly Show dot com. Your love your hate your death threats. Let's shift gears here and do something positive because I'll tell you what something very, very positive did happen today. Trump spoke of the United Nations. The United Nations is a detestable organization. It's an organization that has been taken over by globalist communists.

27:48It just has. This communist, Antonio Gutierrez, the accent's a little rough, but listen to this crap. Today I call on every government to adopt a national plan to transition away from fossil fuels aligned with 1.5 degrees. I'll start it again. I just prepping you for the accent. Remember, this is the chief. This is a UN chief, right? UN chief. This is what this organization stands for. I call on every government to adopt a national plan to transition away from fossil fuels aligned with 1.5 degrees, with clear timelines and protection for affected workers and communities. We know that fossil fuel interests won't step aside on their own. For decades, be going as treated as atmosphere as an open sewer and cashed in on the consequences. That's the UN chief calling for the largest genocide in the history of mankind, and that

28:53is not at all overstating things. If we could ever, if we did ever, eliminate fossil fuels, billions of people would die. The famine alone would kill untold numbers of people. That's the UN chief calling for genocide. That's what it is. Donald Trump does not play that game. That globalist communist game. The president of the United States of America has, I don't care who the UN chief is, everybody knows who the big dog in that room is when the American president walks in because it's always us. The American president has a voice that is far greater than every other voice in that room combined when it comes to the power of things. Donald Trump and he does this very, very well, stood up today, unafraid in front of a group of globalist communists and just smacked them around right to their stupid faces.

29:57It is deeply ironic that the United Nations has an entire institution, the UNESCO group of people and countries devoted to protecting cultural heritage yet with their ceaseless promotion of mass migration. These globalists are actively destroying the greatest cultures and most extraordinary heritage in all of history. It's extremely sad to me. Maybe it's on your bucket list. Maybe it's not on your bucket list. But I've told you this. Rome was sad to me. It was a, I don't want to say a low moment in my life. I was on a vacation in Rome. But since I was a child, you know what a nerd I am, what a history nerd I am, Rome and Roman history and the, you know, the Caesars and all that stuff. Complete fascination with that my entire life. Since I was a child, I dreamt of standing inside the Colosseum.

31:02I dreamt of, hey, one day, maybe I'll have the money to go over to Rome and look at this city. I don't know. I don't know if you could argue it has more history than any other place, any other city on the planet, but it's got to be on the short list. I would have to sit and think about that. But it's on the short list. For sure. Chris, am I all wet on that? It's on the short list. Got to be. Okay. It was filthy. Africans everywhere. Whenever I finally got to that Colosseum I wanted to see so badly since I was a child, my family got out of a cab and we were swarmed by Africans, fresh off the boat, trying to pick pocket us and sell us trinkets swarmed immediately. I was mortified at what these European commy leaders have allowed to happen to their country. And I love it that the American president stands up in front of them and calls them out

32:05on. It is deeply ironic that the United Nations has an entire institution, the UNESCO group of people and countries devoted to protecting cultural heritage yet with their ceaseless promotion of mass migration. These globalists are actively destroying the greatest cultures and most extraordinary heritage in all of history. That's wonderful. President stands in front of the UN and speaks like this. There's no human right to illegal immigration, but there is a right to remain a sovereign nation and we want to remain a sovereign nation. And so should you. Says this stuff. The Craven hypocrites of human rights council have little to say about the persecution of Christians. The Christians are being persecuted all over the world. It's not even believed by never thought I'd say it. But it's been happening for a long time. So this is persecution of Christians who are the crimes of the world's most repressive

33:07regimes yet. They want America to open up our borders to gangs and criminals from world's most dangerous places. They want the worst people to come in from the worst places on earth and we don't do it anymore. We did do it, but we don't do that anymore. That's awesome. Isn't it so much better when you have a president that doesn't use these opportunities to crap on your country and get up and speak like a global citizen? I mean, this guy is could have been the American president granted with a different accent. Today I call on every government to adopt a national plan to transition away from fossil fuels aligned with 1.5 degrees with clear timelines and protection for affected workers and communities. We know that fossil fuel interests won't step aside on their own. For decades, be going as treated as an open sewer and cashed in on the consequences.

34:10It kind of gross that we fund this organization. There's no question about it, but at least we finally have a president who doesn't buy into this crap all the time. We're going to come back to a little bit more of the radicalism of the Democrat party because I told you I was going to do that. We have smart ones and we have dumb ones. We'll discuss that more poison poured into the black community. I didn't get to it last night and I promised I would these new general electric poll numbers on how Americans feel about Israel. That would be fascinating. Maybe you'd be horrified. Maybe you'll be celebrating. We'll talk about that. Make fun of Bill Gates. If you run a business, you've probably heard plenty of AI promises. But here's one thing we know for sure. When consumers here and add for your business, 90% want to know it's a real person talking. And that's what you'll get when you advertise with I Heart. We are guaranteed human. That means real voices, real connection, and trusted audio that helps businesses drive results.

35:10Learn how easy it is to tell your story through our voices. Call 844-844-I Heart today. 844-844-I Heart.