MicroConf Refresh Episode 14: How to Build a Solo SaaS Sales Machine - Steli Efti

Steli Efti (Close) talks at MicroConf 2015 on how to build your own SaaS sales machine if you don't have piles of money from venture capitalists lying around.

In this video, you're going to learn the core principles of selling, how to write emails that get opened, why 90% of success is in the follow-up, and more.