MicroConf Refresh Episode 16: Cheap & Easy Customer Support - Sarah Hatter

Learn how to offer your customers amazing support over email and Twitter, create a fanatical user base, and how to avoid the quagmire of 1-star reviews.

Check out Sarah’s MicroConf speakers page for more talks → https://microconf.com/speakers/sarah-...

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Rob Walling: [00:00:00] this week's MicroConf refresh episode where we play the audio of a past. MicroConf talk. Usually one of the top rated talks of all time. I am your host, Rob Walling, and today's talk is from 2012. We are going back in the archives. The talk is from Sarah Hatter of Co-Support. And it's called Cheap and Easy Customer Support.

She says, learn how to offer your customers amazing support over email and Twitter, create a fanatical user base and how to avoid the quagmire of a one-star reviews. Sarah Hatter is a multi-time Microcom speaker, and she has forgotten more about customer support than most of us will ever learn. So I hope you enjoy this talk from Sarah Hatter.

Sarah Hatter: [00:00:49] yeah. Hi everybody. This is going to be super fun because I'm weaseled my way into getting my Q and a stuff built into my time. So we're going to do three things in my talk. We're gonna talk about who I am, why I'm here. We're going to do some real world examples of how you guys can be doing support faster, better, easier, cheaper, smarter, funnier, all that stuff.

And then if you, once I thought that we could also do. Sorta some life lessons about, Ooh, sorry, starting a business because I've only been in this business...