
businessAug 10, 20266:10pending
Miivo AI CEO turning early users into paying customers after launching three products fast
About this episode
Miivo AI (TSX-V:MIVO) CEO Alex Damouni spoke with Proactive's Stephen Gunnion about the company's rapid product development, early customer traction and strategy for building AI tools that solve common business problems across industries.
Damouni said Miivo AI has launched three AI products in six months, attracting more than 3,000 users, with early adoption now converting into paying customers. He explained that businesses across sectors like manufacturing and retail often share similar operational challenges, giving the company a broad addressable market for its tools.
Rather than building a single platform, Miivo AI has developed a portfolio of products based on three core needs identified through research: unifying fragmented data into a real-time dashboard, helping businesses spot growth opportunities, and improving customer engagement and retention. That led to tools covering data visualisation, business growth, customer insights and reputation management.
"What we are seeing right now is early user adoption that's converting into paying customers," Damouni said, adding that this traction across multiple industries supports the company's strategy of serving a broad customer base rather than a single vertical.
Looking ahead, Damouni outlined plans for international expansion and growth through channel partnerships with accounting firms and software providers, using a one-to-many distribution model. He said Miivo AI will keep refining its technology by feeding customer feedback into product development and reverse-engineering successful customer solutions into broader offerings.
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