About this episode
Mike Cessario is the founder and CEO of Liquid Death, one of the fastest-growing non-alcoholic brands and healthy beverage platform built on comedy. An advertising veteran-turned-entrepreneur, he has grown Liquid Death into the #2 most-followed beverage brand on social media through viral, entertainment-first campaigns. Scaling across categories including mountain water, soda-flavored sparkling water, iced tea, and energy, the rare brand has been most recently valued at $1.4 billion under Cessario’s leadership. He has been named to TIME100 Next, and Liquid Death has earned accolades, including Fast Company’s Most Innovative Companies (#1 in advertising), Bain Insurgent Brands, and Ad Age’s America’s Hottest Brands.
------
Thank you to the sponsors that fuel our podcast and our team:
LMNT Electrolytes
https://DrinkLMNT.com/tetra
Use code 'TETRA'
------
Athletic Nicotine
https://www.AthleticNicotine.com/tetra
Use code 'TETRA'
------
Squarespace
https://Squarespace.com/tetra
Use code 'TETRA'
------
Sign up to receive Tetragrammaton Transmissions
https://www.tetragrammaton.com/join-newsletter
Get every episode summarized
Each time Tetragrammaton with Rick Rubin publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
