MMS #143 with Brandon Lee and Alice Heiman - The Roundtable Strategy That Opens Doors

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Welcome back to Mastering Modern Selling! 

In this kickoff episode, we bring back sales strategist Alice Heiman and Brandon Lee to talk about a strategy that’s been quietly transforming how sales conversations are started, the Roundtable Model.

If cold calling and email are yielding diminishing returns, this episode is your roadmap to creating high-quality, high-conversion opportunities through intentional, peer-driven conversations. 

Brandon and Alice walk through how roundtables are being used to build reputation, deepen trust, and open doors that traditional outreach struggles to unlock.

What You’ll Learn

• Why Sales Conversations Are Stalling
  Buyers are overloaded, skeptical, and uncertain. Alice outlines why the old tactics fall flat and what needs to change in how we approach conversations.
• Reputation Over Outreach
  Brandon introduces the idea of “revenue through reputation” and how building credibility is more effective than spamming inboxes.
• Inside the Roundtable Model
  Alice details how curated, topic-specific roundtables not only attract your ideal customer but create immediate relational equity.
• The Anatomy of a Roundtable
  Learn how to plan, invite, moderate, and follow up. From identifying the right topic to converting participants into pipeline.
• Scaling Trust in a Buyer-Centric World
  It’s not about pitching. It’s about being seen as a trusted facilitator in a room full of your best prospects.

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

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