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A huge number of businesses have spent the last few years adopting AI, and my company steven.com
is no different. But here's the thing, most companies actually have no idea whether or not it's
working for them. Their teams might be using AI, they might be spending money on AI,
and their leaders might be telling the board that they are an AI-enabled business,
but they're also likely struggling to explain where in the business AI is helping.
The issue is there's no easy way to see whether it's delivering value or working effectively,
unless you're using our sponsor, Leriden, which runs seamlessly as a browser plug-in or desktop
agent and shows you exactly how AI is being used across your organization, what it's actually
producing and where the real opportunities in your business are. That way, you're able to make
data back decisions instead of just guessing all the time. I love anything that kills the guesswork.
So if you want to be a company that's informed with your use of AI and accelerate your company's
AI transformation, head to Leriden.com and BookerDemo now. That's L-A-R-R-I-D-I-N.com and BookerDemo now.
What do you think I should say to my future son about the world that he's growing up in
in terms of the mismatch between our evolution and his natural hardwiring?
What a great question. There is something called the mismatch hypothesis, an evolutionary theory,
which basically says that many problems that we face today arise out of a mismatch of a phenomenon
that was adaptive in our ancestral past but is no longer adaptive in our contemporary modern world.
Classic example to stick to food. We've evolved the gustatory preferences as a response to
caloric scarcity and caloric uncertainty. Therefore, being attracted to fatty foods,
gorging on a lot of food makes perfect evolutionary sense when we don't know when our next
meal is coming from. When we live in an environment of plentitude, then that exact phenomenon becomes
maladaptive. If you look at, for example, I think the top eight or nine killers at the World
Health Organization thing, they could all be attributed to the mismatch hypothesis. I would tell
your son knowledge's power to our earlier point of view getting that degree. You never lose in
knowing more. You being aware of the mismatch hypothesis, their son will allow you to hopefully
not fall as easily into behavioral traps. What are the most important? You have a book here called
Happiness, Eight Secrets for Leading the Good Life. If I was to give him advice on how to live a happy
life, what are the most important things that I should be aiming at? I look at both decisions that we
can make for happiness and mindsets. Let me discuss a few of each. By far, the two choices that will
either impart upon me the greatest happiness of the greatest misery is choice of spouse and choice
of profession. Let's break it down very simply. If I wake up next to a person in the bed and I go,
oh god damn, not this one again, I'm not off to a good start. If I wake up next to that person and I
go, oh my god, how did I pull that off? What a delight to wake up next to this person? Well,
that's good. Have they empirically measured this? Have they not in the way I'm explaining the
anecdote? Now, if I go off after I woke up to this lovely person, I go off and do things in my
day-to-day activities that make me do existential glee. Oh boy, what a great day I have lined up. I'm
going to be working on my next book. I've got diary of a CEO that's going to be super fun. A lot of
new people are going to hear about some of my ideas that I'm going to maybe have a chat with a
graduate student on some really exciting research I'm doing. So, wow, yeah, I mean, there's a lot of
stress, but it's all gives me a lot of purpose and meaning. And then at night, I return to that
lovely person. I've cracked the happiness code, right? Now, of course, the question is if the devil's
in the details, what can I do to maximize my chances that I make those right choices? I explain
in the book contrary to 99.9% of the quote self-help prescriptive books where they
tell you exactly with guarantee. Here are the eight steps. I explained that life is a statistical
game, right? They are statistical vagaries. So, all I can do is increase your odds of obtaining
happiness. I can't guarantee anything, right? You could never smoke and get lung cancer, but not
smoking certainly reduces your chances of lung cancer greatly. So, earlier, I mentioned birds
of a feather flock together versus opposite track. Overwhelmingly, if you want to increase your
chances of a happy marriage, remember the maxim birds of a feather flock together. Complementarity
works really nicely in the short term. It doesn't sustain a long term marriage. The butterflies,
the hormones don't last when you've been in a marriage. That doesn't mean you're not still
sexually attracted to your partner 25 years later, but that's not going to carry the train.
Okay. So, but just to give a little bit more, I guess, specificity and nuance to this,
because my partner, she's really into spiritual stuff. She's really into crystals and lots of
things that I'm not into. I think we have a great relationship. We've been together a long time.
And she's like, I'm into Manchester United and soccer. She's not into that.
Well, we might have to have you revisit that, because I'm a Manchester City guy.
Well, that's the end of the book. My apologies.
I'm not suggesting that there aren't clear differences. But if I were to distill,
if I were to use the statistical term, if I were to factor, analyze your most fundamental
life principles between you and your partner, do you think you're more alike or more different?
We're more alike. We're aligned. That's my point.
Yeah. And this is why I say it, because when people hear it, they might think of it as like
tastes. No, it's not about taste. It's not about the sense. The most fundamental
de-intelligent, right? I mean, what, you know, my wife loves the fact that I'm a truth teller.
My love, my wife loves the fact that I have purity in my right. She appreciates the fact that,
you know, and similar with her. Like, for example, we both have never been the type to seek
to trigger jealousy in the other. Many people will say, oh, you know, if when you trigger jealousy,
that spices things up, right? My wife has never a single time done a single thing, right?
But that's because she has a standard of personal conduct that's very elevated.
Can I ask you as well in that? Just all the things about your wife that you don't have as much,
but are fundamental values, but you're drawn to because she's kind of giving you them.
I call her McGiver. Do you remember who McGiver was? McGiver was a show in the 1980s, I think,
where he was reputed to be able to put things together. He's in a pickle, he's in a cell,
so he takes soap and cuts it up to cut the bar. He, right? My wife had a complete reversal of the
typical stereotypes of male and female. You give my wife an empty can of tuna and a soccer ball.
She'll make a rocket and she'll fly you to Mars. She is unbelievably, in French, you say,
she knows how to put things together and so on. And I'm just mesmerized by her ability to do it.
For me, for all my fancy academic stuff, take a light bulb or probably take me four weeks before
I figure how it works. She's already built a rocket. She's basically Elon Musk of the
sad household. I greatly admire that in her and it's something that I possess very little.
I want to ask one of the things you said a second ago was about this, the evolutionary basis of,
we're talking about happiness and what it's to be happy when you talked about the partner part.
What is the evolutionary basis of meaning and purpose? Why do we need that?
Right. So we've got a very big frontal lobe, right? So for, remember earlier, I was talking about
exactation versus adaptation. One argument for why we love literature so much is that it, our brains
need nourishment via storytelling. And therefore, that's an adaptation. My brain expects to be fed
stuff that keeps me engaged. And therefore, literature is one way by which I eat that nourishment
to use the food analogy, right? So I suspect that because we are sentient beings,
right, we're not beings that are only driven by instincts of survival and reproduction, right?
I mean, oh, all animals have to solve two problems. Survive and reproduce, right? That's it. That's
the entire game of life. But because we have consciousness, because we have meta knowledge,
because we are sentient, there needs to be more to life than simply having sex and reproducing.
And therefore, the way that you elevate that consciousness is through purpose and meaning.
So I'm a very happy, I mean, I should mention though that happiness, about 50% of individual
differences in happiness scores comes from our genes. But the good news is that it leaves 50%
up for grabs, right? So I may be born with innately a more sunny disposition than you. So I'm now
winning at the race. But if I don't have make good choices, if I don't adopt good mindsets,
then even though you started lower than me in an innate sense, you might surpass me. And so
it really is an interaction of nature and nurture. Purpose and meaning, so to that, I may be
answering it in a bleak way. I argue, and remember, I said, having a good partner and having a good
job are the two ways that you can maximize happiness. I argue that the best way to achieve
occupational happiness is two metrics, one of which is going to relate to purpose and meaning.
Having temporal freedom, all other things equal is better than not having temporal freedom.
Let me explain what I mean by that. An airplane pilot, once the door shuts, the next 16 hours
from LA to Singapore, it's set, right? I mean, literally, temporally, in terms of time,
physically, I'm stuck, right? That to me is unthinkable. I float through life. I work harder than
most people, but I do it in my own way. Right now, I'm going to go to a cafe and work on a book
prospectus. Then I'm going to go train for an hour. Then I'm going to go read for three hours.
And that temporal, I don't have what I call scheduling isphyxia, right? That helps me.
I do. You do. Try to resolve that if you can. Number two, which is going to speak to purpose
and meaning. I argue that all other things equal. Any job that allows you to instantiate your
creative impulse is a direct path to purpose and happiness, purpose and meaning. What do I mean by that?
A stand-up comic is creating a routine that until he came along, we didn't have. A chef is creating
a dish out of nothing. An architect is creating that bridge that didn't exist before. An author,
remember earlier we were talking, I think I think it was off air and you were saying how long
did it take here? What was the process? I said, you know, there's something magical about writing
a book, right? Because there literally is a day where you open the laptop, you open a word document,
that word document, which eventually you're going to call the parasitic mind, save, doesn't have
a single letter typed. It's blank. And then through the magic of creation, creative impulse,
a year later, I pressed the send button. A year later, you're consuming that book.
That has to be a direct path to purpose and meaning. Now, that doesn't mean that the actuarial
scientist, your brother, doesn't have a worthy life, but surely a person who wakes up who's an
artist, who's an author, by the nature of him creating says, oh, I can't wait to get to the studio.
I doubt that maybe not your brother, I doubt that most actuarial scientists go, I'm going to get
into that actuarial table today, like there's no tomorrow. I'm going to spank that actuarial table.
Okay, so putting a bunch of ideas together from your work then to arrive at a conclusion that I
haven't had you say, I read in the consuming instinct, your other book, chapter four, that
youngest siblings like me, yes, youngest of four, are more likely to be creative. Oh, you've
you've pulled that one out. Okay. So does that mean that we're more likely to be creative and
creativity is associated with happiness in the way that you just described that I am happier than
all of my siblings? Do you want to guess what Dr. Sad's sibling orders? You're the youngest by
five. So let me explain, let me step before I answer that and the way you frame the question,
let me explain what the mechanism is. Okay. I also just want to add one later that is what I was
sat with at dinner the other day with my, with about 10 of our directors, the really their founders
of companies essentially. And I thought it would be interesting to go around and ask them because
I've started to perform a bit of a picture about this. I went around the table and asked every single one
of them, where do you rank in order of siblings? And eight of them ranked as the youngest sibling.
Oh, I love it. It was so crazy. Yeah. Yeah. That's psychology. So let me tell you the background
to that theory. Okay. Which I've done my own research on and published work on it. But the
original theory comes from Frank Soloway, who's a historian of science, who wrote a book which I
highly recommend to all your viewers. It's a, it's a bit technical, but you can get through it.
It's called Born to Rebell. It's a book that explores historically the, the, the, the people
who've generated the biggest breakthrough radical scientific innovations. And what was their
birth order? And it turns out, not unlike how you did it with the 10 and eight of them were last
born out of the 28 most radical scientific innovations ever positive. 23 out of the 28 were
the last born later born. Now, so then the question is, okay, well, find that that's just a phenomenon
about what explains it. Now, the explanation is mind blowing. You ready? So Frank Soloway argued
that typically when we study the psychological effects of birth order, it's from the perspective
of the parents behavior to the child as a function of their birth order. First child, I'm very strict.
Second child, I'm getting tired. Fifth child, run the streets. I don't give a shit. Okay. So that's
the causality of the birth order effect. He flipped the whole thing. He said, no, no, no. Much of the
impetus of the birth order effect is coming from the child. And let me explain how. He said that
one of the fundamental survival problems, it's an evolutionary theory. One of the fundamental
survival problems that a child faces is to differentiate itself from all other siblings to,
to etch maximal investment from the parents. How do I do that? So that's called the Darwinian
niche partitioning hypothesis. When you start off your firstborn, all of the niches are unoccupied.
There is the, I'm a good born niche. I'm a rebel niche. There are many, many, there's a penalty of
niches that are unoccupied. So I'm first born. I'm going to pick whichever one. The second born is
born. There is n minus one niches. One is taken. So I'm a good boy niche. I got to differentiate
myself. I'm second, I'm an asshole niche. I'm a, I'm a contrary niche. Let's keep going down the
birth order. There are fewer and fewer unoccupied niches left for later born, especially if the
sipship is big. Sullaway argued that that forces the last born to score differently on key
personality traits, one of which is open to experience. So he argued that later born up to last
born by virtue of having to solve that original problem will end up being much bigger out of the
box thinkers, not being stuck on conformity on orthodoxy. Hence in the context of scientific
innovations, the last born are the ones who say, not this is bullshit, I'm going this way.
Okay. And so I tested that theory in a consumer psychology setting where I demonstrated that last
born were much more likely to be product innovators and early product adopters. So I took the exact
framework, but instead of applying it to radical scientific innovations, I applied it to radical
product innovations and adoptions. So, so all that to say that based on that one could
surmise that if openness to experience is correlated to happiness, then the latter born's
would score happier. I really wonder which one it is because I can attest to kind of both being
true. I probably was a little bit rebellious to get attention, but also by the time I was 10,
the same rules didn't apply to me. When you said, how many are you? There's four. Okay. When you
said, run the streets, that's the perfect explanation of my childhood. My oldest, the oldest,
which is my sister, Amanda, she, if she wasn't at home by 9 p.m., she was also a woman,
so the rules were slightly different from her 9 p.m., it was it was hell to pay. If I didn't come
home for two to three days, there was no one there to ground me anyway. I think that opens you
up to experimentation. You start fiddling with stuff. I was doing all kinds of things in the house,
breaking things apart, looking inside them, starting little businesses, selling the cigarettes from
my mum's room, sorry, mother, she really doesn't know that I ever did that, but all these kinds of
things, which start to build this repository of information, but also it built my confidence
in a way which allowed me to be entrepreneurial and develop this different relationship with
risks. It's hard to figure out which one it is. Maybe it's both. It's probably both. I think it's
a bit of both, but yeah, I haven't been, I know that your team had asked me, what are some
questions that we could ask that no one else? Well, certainly pulling up that birth order one,
you've succeeded on asking me a question that I certainly haven't been asked in a long time,
so kudos to. Well, yeah, it's an incredible, we have a lot of great researches. By the way,
both my wife and I are lastborns, so to the assortative mating, and I'm not sure if that's
been done, and if it hasn't been done, it'll be very easy to do, right? So here's an experiment. If
anybody steals it, I better get the credit. You just look at a thousand marriages, calculate
their satisfaction score, their happiness score, and then see if there is assortative mating on
birth audorship. Interesting. What you just listened to was a most replayed moment from a previous
episode. If you want to listen to that full episode, I've linked it down below, check the description.
Thank you. A huge number of businesses have spent the last few years adopting AI, and my company
Stephen.com is no different. But here's the thing, most companies actually have no idea whether or
not it's working for them. Their teams might be using AI, they might be spending money on AI,
and their leaders might be telling the board that they are an AI-enabled business, but they're
also likely struggle to explain where in the business AI is helping. The issue is there's no
easy way to see whether it's delivering value or working effectively, unless you're using
our sponsor, Leriden, which runs seamlessly as a browser plug-in or desktop agent and shows you
exactly how AI is being used across your organization. What it's actually producing and where the
real opportunities in your business are, that way you're able to make data back decisions instead
of just guessing all the time. I love anything that kills the guesswork. So if you want to be a
company that's informed with your use of AI and accelerate your company's AI transformation,
head to Leriden.com and Book of Demo now. That's L-A-R-R-I-D-I-N.com and Book of Demo now. This year,
most business owners have had one thing top of mind, which is how to make AI work for them,
because its potential is limitless. But if you don't know what you're doing,
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The Diary Of A CEO with Steven Bartlett



