My First 16: Competing in a Crowd of Incumbents with Mercury's Immad Akhund
About this episode
In a new episode of My First 16, a16z partner Seema Amble talks with co-founder and CEO of Mercury Immad Akhund about the idea of a “minimum delightful product” in fintech, doing the spreadsheet math on unit economics early on, and how to compete in a category already filled with incumbents.
0:00 - 1:28 Introduction
1:28 - 9:14 History of Mercury
9:14 - 19:07 Mercury's first customers
19:07 - 22:15 Scaling up
22:15 - 25:48 Pricing journey
25:48 - 31:37 Lessons and advice
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