NBC gets an Olympic bounceback at Paris 2024

NBC is the biggest financial backer of the Olympics but that investment has come under scrutiny after a couple of down Games. With Paris 2024 in full swing we hear from Gary Zenkel, NBC’s Olympics president, on the broadcaster’s welcome success so far. While StreamTime Sports host Chris Stone is also joined by Steve McCaskill to discuss latest broadcast technology on display at the Olympics.
Talking points:
• What is driving the rebound of Olympics viewership?
• How is NBC looking to attract different audiences?
• What role is streaming playing for the Olympics?
• How is AI being used during the Games?
Interview with Gary Zenkel – (38:45)