NICKI MINAJ (with Keep It! Host Ira Madison III)

Keep It! Host Ira Madison III joins DJ Louie for a deep dive into the Queen of Rap, Nicki Minaj. Louie and Ira begin with a discussion of the first golden era of female rappers in late ‘90s and early ‘00s, how stars like Lil Kim and Missy Elliott blurred the lines between rapper and pop star, and speculate a bit about why many of the preeminent female MCs of this period disappeared from the charts in the mid-late aughts. They then break down what made Nicki such an exciting and dynamic force on her early mixtapes like Beam Me Up Scotty, her first run of head-spinning hit features, attempt to parse apart all of her different on-record personas, and discuss the formation of her formidable and foundational stan army, The Barbz. Next, Louie and Ira mull over the pressures Nicki faced in creating her smash debut album, Pink Friday, as the first commercially viable female rapper in years, her keen instincts to craft a sound that appealed to both rap fans and a broader pop audience and how that affected her artistry and cred for better and worse, the surprise success of “Super Bass”, her bonkers sophomore album, Pink Friday: Roman Reloaded, why Nicki functions so well as perhaps the greatest, most versatile featured artist of all time, how she sometimes struggled to show true vulnerability on albums like 2015’s The Pinkprint, and lay out the impact she’s had on both pop and rap over the last nearly 15 years. Finally, Louie and Ira rank Nicki Minaj in the official Pop Pantheon.

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