NinjaOutreach Founder On Exits, Entrepreneurial Failure, and State of SEO 2024

Dave Schneider is a serial entrepreneur most known for his SaaS Company, NinjaOutreach

We explore the origins of his entrepreneurship, his brief stint in the corporate world - and navigated a crowded market making the tough decision to sell his first startup. 
Timestamps:

 0:55 - Intro to Dave
2:30 - College Experience at Harvard
4:05 - Business Analyst in DC, Travel 5:00 
11:50 - First 1 or 2 Years; organic growth
15:50 - Is the current SaaS too crowded? What has happened? 17:20 - Chris’s usage of NinjaOutreach - did Dave plan on selling?
19:30 - Pressure of selling the company; why Dave pulled the trigger -
21:49 - Why NinjaOutreach did not pivot or scale
27:00 - the buyer, company selling process and changes post acquistion
29:30 - Dave’s thoughts on reaching out to social media influencers; different approaches to influencer marketing and his insecurities
35:01 - Dave’s second venture in HR - ideas generated as a fractional CMO/consultant 
39:44 - Did Dave do all the work? DIY Entrepreneurs
43:15 - Hiring “lightweight” on Upwork for first-time founders
44:10 - Service vs Account Management conflict at Shortlist.io
47:50 - Heavy Competition in the marketing agency space; managing expectations and low ROI in the startup space
55:30 - Where Dave got leads in the early days vs with a more mature company (now) - referrals, seo, content, and cold email 58:00 - Business/marketing influencers Dave follows
58:45 - Dave’s advice to first-time entrepreneurs; outro

Want to appear on the podcast? Have a startup "fail" or other business fail story?