About this episode
In this Marketing Over Coffee:
A special conversation with Jason Falls. We talk to him about his new book No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
Show length 25:20
Sponsored by:
GoPromos.com
GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States).
and
MarketingProfs
MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively.
There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today!
Get a free chapter of the book at NoBullshitsocialmedia.com
00:49 Intro - Talking with Jason
01:52 The big idea and the controversial title
03:58 The purists vs the business people
06:36 ROI - it's not all about sales
09:39 How to you get it to spread within the organization? Social media and R&D
12:29 Protecting your reputation
15:55 Social media is no longer the sandbox
17:27 Scientists vs. Hippies
21:56 Success of the book
23:37 The Explorer Tour
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
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