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sports
Northern Super League Year Two: Building Canada’s Next Women’s Soccer Powerhouse
About this Episode
The Northern Super League arrived with a clear purpose: build something lasting for women’s soccer in Canada.
On this episode, Jon Nelson catches up with Kelly Shouldice, VP of Brand and Content for the NSL, to reflect on what the league learned in its first season, from surpassing viewership expectations to proving that the fandom was already there waiting.
Kelly shares how the NSL is investing deeper into storytelling, analytics, broadcast growth, and digital platforms heading into Season Two, with an ambition that keeps getting louder: not just becoming one of the top five leagues in the world, but אולי even pushing higher.
A conversation about momentum, infrastructure, and why this league is becoming a real part of the global women’s soccer landscape.
On this episode, Jon Nelson catches up with Kelly Shouldice, VP of Brand and Content for the NSL, to reflect on what the league learned in its first season, from surpassing viewership expectations to proving that the fandom was already there waiting.
Kelly shares how the NSL is investing deeper into storytelling, analytics, broadcast growth, and digital platforms heading into Season Two, with an ambition that keeps getting louder: not just becoming one of the top five leagues in the world, but אולי even pushing higher.
A conversation about momentum, infrastructure, and why this league is becoming a real part of the global women’s soccer landscape.
Hosts & Guests
No transcript available for this episode.
