Not All Clients Are Created Equal: The Champagne Client Matrix

What if the reason you're exhausted, underpaid, and starting to resent your business has nothing to do with your services or your strategy and everything to do with who you're working with?

Y'all, today we're diving into the Champagne Client Matrix, one of the most eye-opening frameworks I teach inside my workshops and Strategist Society. After working with over 3,000 service providers, I've noticed that most of us are attracting the same four types of clients and depending on which ones fill your roster, you're either building toward your dream business or burning out fast.

In this episode, I'm walking you through all four client types, how to audit your current roster honestly, and what it's actually costing you to keep the wrong clients around.

In this episode we cover:

• Why you don't have a pricing problem (and what you actually have instead)
• The 4 client types in the Champagne Client Matrix: Bargain Bin, Golden Handcuff, Miracle Worker, and Champagne
• The "confidence tax" that bargain bin clients charge you without you even realizing it
• Why golden handcuff clients are the hardest to let go and what happens when you finally do
• The telltale signs you're working with a miracle worker client (hint: you've become their therapist)
• What makes champagne clients different and how working with them compounds your confidence and income
• A simple roster audit you can do today to see exactly where you stand
• Why your messaging is likely the reason champagne clients aren't finding you yet

Resources & Links Mentioned:

• Chasing to Chosen Workshop ($97) - Get your champagne messaging dialed in: brandimowles.com/chasing
• Early-stage service providers: conversionsforclients.com
• Scaling past $10K/month: Strategist Society
• Follow Brandi on Instagram: @brandimowles

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany