Nugget: Attracting the Audience You Actually Want

You don't need a big list or a big audience when you have the correct aligned offer.

Focus on serving the right people. If you're intentional with what you’re putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it’s going to be easier to guide these people into a sale.

So, take your time when it comes to list building. Be a little bit more careful and stay clear of all the shiny objects out there to build the vanity metric, the tricks on how to build huge followings because a lot of these leads won't be very high quality.

Be intentional instead. Build an audience of the right people.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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