Nugget: Listen and Engage Before You Sell

Hey, before we go into today's episode, I just want to let you know that this week, we

are doing the ads challenge, and we'd like to invite you.

It's completely free.

All you have to do is head over to adschallenge.com, again, adschallenge.com, no matter what phase

you are in in your business journey, whether you're brand new or never did ads before, or

you've done them and just not gotten the results you want and basically just donated money

to the Mark Zuckerberg Fund, this is for you.

So head over to adschallenge.com, we're starting this week, we look forward to seeing you

here.

So come over to adschallenge.com.

When it comes to building excitement in the runway, going into a launch, you really want

to think about what is your consumer, your ideal client?

What are they doing in their life?

What are they thinking, saying, feeling and doing in their world right now?

What conversations are they already having?

What is the internal talk that they're going through that would make them the perfect

ideal client that would want to come in and buy your offer later on, but then come into

your launch mechanism that you have?

Like, what are they already talking about?

Because we want to meet people where they are.

So go out into the marketplace, make sure you do market research, especially in buyer

communities, communities, like for instance, if I was in health and fitness, I probably

would hang out a little bit in the Peloton group as one example, because those would be

people that are buyers, they spend several thousand dollars for a stationary bike that

doesn't go anywhere physically, but it's all about health, right?

So they put in that investment in themselves and the conversations that they would have

would be relevant to possibly like what my offer would be, right?

So what's the equivalent of the Peloton in your world?

Where should you be doing your market research?

Because we want to enter the conversations that our people are already having.

If we try, if there's a gap between like the conversations they're actually having, when

they woke up this morning, what they're struggling with, what they're thinking about, compared

to where we are as the expert and the thing that we do, there's a huge gap, a huge void

that's in between those two parts.

And if there is a gap in your conversation leading into your launch, there's a disconnect

that that that gap is a disconnect.

So what ends up happening is people just aren't going to connect with what you're saying.

Your friends and family members alike can share your posts and say you're doing a great

job.

They think you're wonderful.

But then when you go into a launch, crickets, crickets, because you're not entering the

conversation that is relevant to your people, you're interviewing or you're engaging in

a conversation that you are interested in engaging with.

And again, if there's a gap there, then that's not going to help you be successful.

So we need to come down off the guru mountain.

We need to take our expert hat off.

We need to stop acting like we're talking to our peers.

And we need to meet people where they are in their journey.

What are they thinking, saying, feeling and doing today in this moment?

What are their aspirations or dreams?

What are their struggles and the things that they're challenged with right now?

And let's speak into those conversations because those conversations are relevant to them.

And then we can guide them in to our launch.

So get out there, enter the conversation that your customer is already having.

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