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Hey, before we go into today's episode, I just want to let you know that this week, we
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are doing the ads challenge, and we'd like to invite you.
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It's completely free.
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All you have to do is head over to adschallenge.com, again, adschallenge.com, no matter what phase
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you are in in your business journey, whether you're brand new or never did ads before, or
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you've done them and just not gotten the results you want and basically just donated money
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to the Mark Zuckerberg Fund, this is for you.
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So head over to adschallenge.com, we're starting this week, we look forward to seeing you
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So come over to adschallenge.com.
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When it comes to building excitement in the runway, going into a launch, you really want
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to think about what is your consumer, your ideal client?
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What are they doing in their life?
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What are they thinking, saying, feeling and doing in their world right now?
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What conversations are they already having?
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What is the internal talk that they're going through that would make them the perfect
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ideal client that would want to come in and buy your offer later on, but then come into
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your launch mechanism that you have?
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Like, what are they already talking about?
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Because we want to meet people where they are.
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So go out into the marketplace, make sure you do market research, especially in buyer
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communities, communities, like for instance, if I was in health and fitness, I probably
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would hang out a little bit in the Peloton group as one example, because those would be
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people that are buyers, they spend several thousand dollars for a stationary bike that
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doesn't go anywhere physically, but it's all about health, right?
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So they put in that investment in themselves and the conversations that they would have
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would be relevant to possibly like what my offer would be, right?
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So what's the equivalent of the Peloton in your world?
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Where should you be doing your market research?
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Because we want to enter the conversations that our people are already having.
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If we try, if there's a gap between like the conversations they're actually having, when
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they woke up this morning, what they're struggling with, what they're thinking about, compared
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to where we are as the expert and the thing that we do, there's a huge gap, a huge void
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that's in between those two parts.
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And if there is a gap in your conversation leading into your launch, there's a disconnect
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that that that gap is a disconnect.
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So what ends up happening is people just aren't going to connect with what you're saying.
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Your friends and family members alike can share your posts and say you're doing a great
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They think you're wonderful.
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But then when you go into a launch, crickets, crickets, because you're not entering the
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conversation that is relevant to your people, you're interviewing or you're engaging in
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a conversation that you are interested in engaging with.
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And again, if there's a gap there, then that's not going to help you be successful.
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So we need to come down off the guru mountain.
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We need to take our expert hat off.
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We need to stop acting like we're talking to our peers.
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And we need to meet people where they are in their journey.
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What are they thinking, saying, feeling and doing today in this moment?
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What are their aspirations or dreams?
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What are their struggles and the things that they're challenged with right now?
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And let's speak into those conversations because those conversations are relevant to them.
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And then we can guide them in to our launch.
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So get out there, enter the conversation that your customer is already having.
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