Nugget: Too Much Information Slows Decisions

When it comes to list building, you only need to solve one problem for your audience. You don’t need to solve all their problems at once!

I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them.

If we're overwhelming them with too much information, they're not going to watch a video, they're not going to read a PDF, and that really important resource you created is going to collect digital dust!

Instead, make an impact with one problem they’re having, give them a solution, give them a quick win and it's going to naturally bridge into your offer. Remember, one problem at a time.

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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