About this episode
After years of struggling to grow, Nykaa Fashion has finally found its footing. The past year brought a real resurgence. For a long time, the platform bet on building its own private-label brands, even pushing hard into ethnic wear. It leaned on discounts and backed small, up-and-coming labels. None of it delivered the growth it was chasing.
So Nykaa Fashion changed course.
That new strategy is at last starting to show results. What turned it around, and how long can it last?
Tune in.
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