Obagi Injectables: Inside the Brand’s Most Talked-About Move

Obagi’s expansion into injectables is one of the biggest moves in aesthetics right now.

For decades, Obagi has been one of the most recognizable names in medical-grade skincare. Now, the company is making a major expansion into injectables, and the industry is paying attention.

In this episode of The Dr. Randi Show, Dr. Randi sits down with Drew Fine of Obagi Medical for a conversation about the brand’s entry into HA fillers, the changing face of aesthetics, and why patients are demanding a dramatically different approach to aging than they were even a few years ago.

This conversation goes beyond products. It’s about where the industry is headed next.

Inside the episode:

• Why the era of overfilled faces is losing momentum

• Why skin quality has become the new luxury in aesthetics

• The real reason brands are racing toward longevity and regenerative beauty

• Why “undetectable” injectables are becoming the goal

• The skincare categories suddenly exploding in growth, including scalp health, lashes, brows, and NAD+ innovation

• Why the future of aesthetics may belong to brands that can connect skincare, injectables, wellness, and aging together

Drew also shares why Obagi believes this expansion marks the beginning of a much larger evolution for the brand and the industry overall.

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