Online vlogging pioneer Bethany Mota, host of brand-new competition series Follow Me

ABOUT FOLLOW ME

FilmRise, the New York-based film and television studio and streaming network, and Venture 10 Studio Group have partnered with Mars Wrigley to produce a new reality competition series, Follow Me, that shows fans what it takes to become massively famous in the social media age. Hosted and executive produced by Bethany Mota, and debuting on May 3, the series will exclusively debut this Spring on The FilmRise Streaming Network.

In FOLLOW ME, aspiring stars - each with a unique talent, background, and strategy for success - will compete in business-themed challenges across the series. The program will showcase the intense competition as they are tasked with building their follower bases.

Max Einhorn of FilmRise comments, "This is truly one of our most mainstream co-productions to date. Think 'Biggest Loser' meets 'Big Brother' meets 'The Circle'. The series' format combines two of the most popular mediums - social media and reality competition. It's a high-stakes rivalry that comes with a ton of drama and will have viewers on the edge of their seats to see who stays and who is eliminated."

FOLLOW ME consists of eight 60-minute episodes. The first season features eight contestants, including a model, personal trainer, gamer, dancer, among others, that compete to win the grand prize of $50,000. Throughout the series, contestants will be tasked with creating engaging content inspired by Mars Wrigley's iconic portfolio of brands, like M&M'S®, SKITTLES®, SNICKERS® and ORBIT®. Show participants work in the "creator's studio" and compete in various social media-based challenges. Contestants will also have access to top influencers including Charlotte McKinney, Alan Bersten (DWTS), Courtney Revolution (The Circle), Emily Mei, and Taya Miller, among others, who will serve as mentors.

At the end of each episode the contestant with the least number of followers is eliminated. The one contestant with the most followers at the end of the competition will be crowned the winner and receive the $50,000 prize from Mars Wrigley, the official sponsor of FOLLOW ME.

Here's the trailer: https://www.youtube.com/watch?v=mOerOlBJ-zg

BETHANY MOTA BIO (FROM WIKIPEDIA)

Bethany Mota is an American video blogger. Starting with her YouTube channel, Macbarbie07, created in 2009, she rose to fame for her haul videos, in which she shows her fashion and style purchases via the internet. She uploads videos of outfit ideas, makeup and hair tutorials, recipes, and do it yourself ideas. She has since expanded into her own fashion line at Aéropostale. She has gone on multiple tours, which she calls her "Motavatours" to meet and interact with fans. She also appeared on Season 19 of Dancing with the Stars.

Bethany Mota was one of the most popular YouTube celebrities. Bethany Mota's first haul video was in June 2009. She began her YouTube channel in order to escape from the stress of bullying and rapidly gained followers, which numbered 9.5 million in October 2015. Business Insider described her as "relentlessly upbeat and bouncy" and "a virtuoso of positivity." In January 2014, Business Insider estimated that she made $40,000 a month on her videos. In order to cultivate her fan following, she purchases prizes and awards to give them to fans who promote her videos. Her fans are called "Mota-vators". Besides her fashion-related videos, she also maintains a more personal account, which she uses to discuss whatever interests her. In 2014, she was selected to be among the content creators in YouTube's first advertising campaign.

She also interviewed President Barack Obama on January 22, 2015 as part of a White House initiative to reach out to a broader audience following his 2015 State of the Union Address.

https://twitter.com/BethanyMota

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