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In this episode, we break down the shocking news that OpenAI is discontinuing its Sora video model and app. We explore the possible reasons behind this decision, including a strategic shift towards productivity tools and intense competition in the AI text model space, and discuss the implications for the future of AI video generation.
Chapters
02:35 OpenAI's Strategic Shift
07:33 Reasons for Discontinuation
Links
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Liberty Liberty Liberty Liberty. We have some breaking news that OpenAI is going to discontinue their
video service Sora their video model. Bayer was a post from the official Sora account that said
we're saying goodbye to the Sora app. Today on the podcast can be breaking down everything
happening with the discontinuation of this. Why this had so many people shocked and where we can
expect AI and video to go forward in the future. And maybe what some of the early warning signs
were for this to begin with. I'm sure some people are celebrating some people have other mixed
opinions where we're breaking down everything that's been said on X about this as well. So let's
get into it. But I wanted to say before we do, as you probably know, I recently added video to my
own platform AI box AI for video generation. And we actually have the Sora model on there. So
before is deleted before the API is gone forever. If you want to try out the Sora AI video model,
this may be your last chance. You can go for 899 a month. You can go check out AIBox.AI.
Get access to Sora and over 70 different AI models, including everything from GROC to Gemini,
to chat GPT to all of the top AI image audio video models. And it's 899 a month. So there's a
link in the description to AIBox.AI. If you want to go try it out, I'll leave it linked down there.
All right, let's talk about what's happening with Sora. So the official Sora account, which is Sora
official app over on X tweeted out a couple hours ago and said we're saying goodbye to the Sora app.
To everyone who created with Sora, shared it and built community around it. Thank you. What you
made with Sora mattered and we know this news is disappointing. We'll share more soon, including
timelines for the app and the API and details on preserving your work, the Sora team, which is
what's interesting there is I mean, they basically spelled out, you know, saying as far as like
timelines, it's not like what the future holds for the app or the API. It's like the timeline
AKA they're going to kill the Sora app. They're going to kill the API is what which I mean,
personally, it's kind of annoying since I just recently got the API. I'll LinkedIn with
my own startup, but we'll just have to make some plans for killing that out. The top comment on
this comes from Curianio, who says this is insane. Do you all know what you're throwing away here?
Are we going to open source that are at least I think honestly that would be an amazing future
for this product. You know, open AI probably could do some, you know, they can make a lot of
developers happy if they open source it, but I highly doubt they will because I'm sure part of
their reason here is they're like, oh look, people are making AI slop. I also think that they're
the that's probably like the excuse that they'll use even though there's like a hundred other
AI models. But the real reason why they're getting rid of it I think is probably a little bit
more interesting. But before we get into that, I wanted to read a little excerpt from the Wall
Street Journal that was just reporting on what Sam Altman said. So this is a quote from Wall Street
Journal that said, CEO, Sam Altman announced the changes to staff on Tuesday, writing that the
company would wind down products that use its video models. In addition to the consumer app,
Open AI will also discontinue a version of SOAR for developers and won't support video functionality
inside of chat GPT either. Open AI is in the middle of a strategy shift to redirect the company's
computing resources and top talents towards so-called productivity tools that can be used by both
enterprises and individual users. Last week, Open AI announced that it was combining its
chat GPT desktop app coding tool codex and browser into one super app. The company expects
to the consolidated product tool line its employees around a single vision. Now,
it's only that it personally actually has both the codex and I also have their Atlas app
and you know, chat GPT has a desktop app. So you know, kind of combining all those does make a
lot of sense to me. I'm not sure why you'd need multiple. I also have the clawed app which has
basically all of those features in one place as well. So I think as far as consolidating the app
that makes a lot of sense now killing off one of their, you know, major AI models which to be fair
had a lot of use. I still remember when this thing came out back in October sort of hit a million
downloads faster than chat GPT did and of course that's kind of probably riding on the back of a
lot of these viral clips that people are making and and kind of a lot of the viral campaigns that
they had built around this. So I think I think Sora had about 627,000 iOS downloads in his first
seven days compared to chat GP which had like 606,000 in its first week. So obviously like this
was a very popular app but it seemed to be something that was popular for a second, right? It's kind
of a novelty. A lot of people tried it personally. I tried it and I remember it was super hard to get
access to Sora when it first launched because you had to have an invite code and then once you got
on you could invite like 15 people and maybe you got like 10 invite codes that you could share.
Anyways, it was, you know, it was kind of a headache to get access to this but once you did,
personally, I made like a handful of videos. It was kind of funny kind of a novelty and I moved on
because I mean the basically the place that they they made this the most accessible was they did
I believe have Sora.com but or they do but the app was kind of the main place and to be honest,
I don't think a lot of people had a lot of interest in just using an app that was exclusively
AI generated. I mean really just like AI Slop. There was a post that someone recently shared
of the app store downloads for Sora in the United States. Actually, I think it was Canada,
Japan and the United States. Total downloads was about 4.58 million average monthly downloads is
about one and a half million. But the graph of kind of the daily downloads on this since November
to January and I don't even have the full chart beyond January for the last couple of months but
it was kind of in November somewhere around 100,000 a day dropping off significantly to under 25,000
a day as of January. So I don't think I don't think it's you know something that's
basically had a major drop off in popularity. As I think basically people just tried it. They used
it and you know it's kind of a fun little novelty but beyond that it wasn't super super exciting.
Now one thing that someone posted, Trunest on X, they said, is this not extremely pointless?
Someone will replace Sora and it'll be 10 times more AI Slop. When they say someone will replace
Sora, I think a lot of people kind of have this are kind of coming from this line of reasoning that
like, oh, opening eyes, trying to do like a I don't know like a noble thing to get rid of AI so we
don't have AI Slop videos at the end of the world or at the end of the day like Google has VO3 which
is a really powerful video model. And to be honest, I've used it for a bunch of different projects
where it's been pretty useful. Even when you look at companies like Adobe, they have video models
embedded into Adobe and I've used those as well. You know, I recently, a few months ago, I had filmed
a music video and for my wife, she's a Christian musician. And the first few frames of the video,
I realized they were like pointing at something that I needed to cut out. And so anyways, it was
kind of a hassle, but I basically was able to use their video expand tool to add a few extra
seconds to the beginning of the clip, which made my whole thing work better. Anyways, I feel like
there's just a lot of these like really useful, you know, just kind of expanding videos or zooming in,
zooming out, adding like little little effects, even if you wanted to be like, you know, super
authentic and raw footage. Sometimes those things are make a huge difference. So beyond just AI
slot, these AI video models are super useful for a lot of different things. And so anyways,
I don't think it's, it's, you know, I don't think that's the reason why it's going away.
I think here, there's a couple of different reasons why open AI is killing it. Number one,
I think compute, they're really trying to not get bottlenecked on compute. I think there's
a lot of shortages on, you know, memory and a lot of other different hardware for some of these AI
models coming up. And I think video is something that's super, super intensive. Now it's super
cool and it's kind of fun. And I think it puts you on the cutting edge and a lot of people like
when you're working on it, like video stuff. But I think it is quite a big struggle. And so if they
were really to scale, I think with a model, then I think that would be a struggle for them. Now,
I think the real reason is probably just because they're trying to consolidate their focus. I think
that anthropics Claude is kind of catching open AI by surprise. It's, it's having a huge run
up right now. It's honestly just the best text model out there. It's really good at reasoning.
It's really good at coding. And I think a lot of business professionals are kind of starting to
use it. I think open AI is realizing that the highest pain tier of, you know, the highest pain
user is kind of moving towards something like Claude where it's really focused on a lot of
reasoning and productivity tools. Every time Claude comes out with a new feature, you know, it
tanks the stock of half a dozen companies that are kind of in that area when they came out with
like healthcare or finance or just a lot of these different features. And even recently, Claude
just came out with their Claude computer use, which is an incredible tool. They can take over
your computer. And I've been using that all day long, testing that out. And so I think open AI
realizes that if they're not really kind of consolidating focusing on their core product,
they will get beat by Claude. And so I think that's where they're really trying to put a lot of
their focus. Even if it means killing off such a massive tool like Sora, which is pretty crazy
to think because, you know, like anthropic, they only really have texts that they're really
strong at. And code is kind of a part of that. And the reasoning is kind of a part of that.
But Claude doesn't even do image generation. They don't do video generation. They don't do audio
generation. Like they're literally just code and reasoning. And they're just getting such a huge
part of the market. I think a lot of people are using that and opening eyes concern. So it's
interesting to see open AI roll back from successful popular products to focus on that core, where
they think there's a lot of basically threat, where they're being kind of threatened by an AI that
is able to reason really well. So it's going to be interesting to see what happens here,
especially considering the fact that there's also a lot of other video models out there. We have
seed dance from China, which just kind of put on pause a lot of their releases because people
could create copyrighted content. Now, one other thing that was interesting with this whole story
is that opening I was actually in the process of signing a, I think, like $200 million deal with
Disney. They were working out the details where they were going to have Disney characters and kind
of content embedded into the Sora model. And with this all being shut down, it seems like that
deal is probably going to be off the table. So there's just a lot of moving parts that are,
they're happening here and a lot of consolidation that's happening in open AI. I'll keep you guys
up to date on everything happening with Sora and all of this. But again, if you want to try Sora
for the last time before it is deleted and gone forever, go check out aibox.ai. You can use Sora
and all the other video models, tons of other models, there's over 70 on there and we'd love to
see what you guys make. All right, have a fantastic rest of your day and I'll catch you in the next episode.
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