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newsMar 18, 20261:39

Oscars Viewership Drops, But Digital Engagement Soars

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Despite a 9% drop in viewership, the 98th Academy Awards, hosted by Conan OBrien, still attracted nearly 17.9 million viewers. The show saw a clash between Warner Brothers One Battle After Another and Sinners, with One Battle After Another winning Best Picture and Director. Michael B. Jordan won Best Actor for Sinners, which had a record 16 nominations and 12 losses. Despite the decline, the Oscars remain the top primetime entertainment show. Other metrics showed gains, with a 42% jump in primetime social impressions and over 129 million video views on Academy platforms. Viewership hit a pandemic low in 2021 but is expected to shift to YouTube in 2029, marking a new era for the Oscars.

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Oscars Viewership Drops, But Digital Engagement Soars

Global News Today | 2 Min News | The Daily News Now!

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Global News Today | 2 Min News | The Daily News Now!Oscars Viewership Drops, But Digital Engagement Soars. Machine-transcribed; use the interactive transcript above to jump the player to any line.

The latest international headlines, politics, and world affairs, right here on Global News Today. The 98th Academy Awards, hosted by Conan O'Brien, drew just under 17.9 million viewers on ABC and Hulu. That marks a 9% drop from last year's 19.7 million, which was a post-pandemic high when Inura dominated. The show featured a clash between two Warner Brothers films, One Battle After Another, and Centres. One battle after another, took best picture and director, while Michael B. Jordan earned best actor for Centres, the most nominated movie ever with. 16 nods, but also a record 12 losses. Even with the decline, the Oscars remain the top prime time entertainment show of the 2025-2026 season. For comparison, the Golden Globes on CBS pulled in 8.7 million viewers, down 7% from before. Other measures showed gains, like a 42% jump in primetime social impressions, and over 129 million video views on Academy platforms. Historically,

viewership hit a pandemic low of 10.4 million in 2021 compared to a peak of 57.2 million in 1998. Looking ahead, broadcast ratings will no longer define success starting in 2029, when the 101st Oscars shift to YouTube. The Daily News Now is presented by our sponsor, LinkedIn the description. A pillow that plays your podcast, music, or white noise privately. No ear buds required. Us O-L-I-SOLY-PILLOW.COM

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