Papemelroti: How a family store became a Filipino Christmas gift staple

Every Christmas, Filipinos turn to Papemelroti for simple, meaningful, and affordable gifts—from wooden signs and journals to handcrafted décor and inspirational keepsakes. But before it became a go-to shop for holiday gift-giving, it began as a small family-run store under an apartment in Quezon City—built by Benny and Socorro Alejandro, and later powered by their creatively raised children.

In this episode rerun, we revisit the story of how Papemelroti grew into one of the most beloved Filipino craft brands, how it survived shifting times, and why it continues to inspire generations of makers and gift-givers.

This episode was produced and engineered by Anthony Tobias. Jaemark Tordecilla is our editor-at-large.

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