Part 2 “There Are Little Steps and There Are Important Signals,” Melissa Reader Founder and CEO of Violet

There’s no doubting that the experience of building your own business changes you, but there are some businesses that really are built to change the world too. The business you’re about to hear Part 2 of the journey of is one of them.

Melissa Reader is building Violet, a company that is transforming the last stage of life by enabling us all to be a little better prepared for the experience of it.

This conversation is in two parts for you so you can hear it all, as it’s so powerful, in a time that suits you (‘cause I get it, you’re building a business and you’re busy!). They’re both available for you on the feed now so, there’s no waiting in-between.

In the second part of the conversation, you’ll hear about:

· The big shift away from service-based revenue

· The process of finding product market fit

· Reshaping a professional identity

· Taking an active role in PR

· Giving yourself permission to be an authority

· And exploring the extremes of our emotions

Check out Violet at meetviolet.ai

Or on IG @violet.org.au

You can find more show notes and transcripts at unemployedandafraid.com.au/episodes.

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