Passionately Pivoting: Women Redefining Life After 40

This is your Women Over 40 podcast.

Welcome, listeners, to Women Over 40and, the podcast where we redefine what’s possible for women stepping boldly into the second act of life. Today, we’re going straight into the heart of a topic that’s changing lives every single day—reinventing yourself after 40 by pursuing new passions.

It’s easy to believe that reinvention is for the brave few, or maybe just a buzzword tossed around by self-help gurus, but the truth is, women everywhere are making major pivots at 40, 50, and beyond. According to CoveyClub, women like Susan Lister Locke, who started as a specialty store retailer in Nantucket, didn’t just accept a second act—she created it from scratch when her career ended abruptly at 50. Instead of focusing on what she had lost, Susan made lists: her interests, dislikes, strengths, and needs. That clarity led her to real estate, and then, unexpectedly, to a thriving jewelry design business built out of classes taken simply for fun. Now, her unique pieces are sold in upscale shops and even the Museum of Fine Arts in Boston. Susan’s story is just one of many showing it’s never too late to unlock fulfillment by turning passions into something tangible.

Reflecting on my own experience and countless clients I’ve coached, reinvention over 40 is rarely about dramatic overnight change. It begins with vision—getting undeniably clear on what you want now, not what you wanted at 20 or what others expect. Keri Ford, host of the Literally First Class podcast, shares the journeys of women who didn’t just change jobs, but stepped into their full power—like author Toni Morrison, who published her first novel at 40, and Vera Wang, who turned to fashion design at 40 after a career in figure skating and journalism. These women remind us that our experience is a launch pad, not a limitation.

But what about the emotional side? The Better India reports on women who entered their 40s feeling lost or boxed in, only to reconnect with curiosity and creativity. One entrepreneur rebuilt her family’s nursery business not because she had a flawless plan, but because she let herself explore, experiment, and learn in public—joining business networks, pitching her ideas, and discovering a passion for teaching others about plant care. The pressure to “settle down” dissolved as she reclaimed her right to discovery.

If you’re feeling stuck, the first step is often the smallest—take a class, reach out to a mentor, or just carve out time each week for something that excites you. Rachel Harrison-Sund emphasizes that you’re never starting over; you’re bringing a lifetime of knowledge to whatever comes next. It’s okay to begin with just the first action steps—those tiny choices compound over time.

The stories of Lao Gan Ma’s Tao Huabi, who launched her legendary chili oil empire at 49, and Mary Kay Ash, who started Mary Kay Cosmetics at 45, further prove that age is no barrier to building something remarkable.

Your 40s and beyond can be your most vibrant, creative years if you give yourself permission to pursue new passions without apology. Reinvention isn’t about erasing your past; it’s about harnessing it for a future you choose.

Thank you so much for tuning in to Women Over 40and. Don’t forget to subscribe so you never miss an episode. This has been a quiet please production, for more check out quiet please dot ai.

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