'Pay-What-You-Want' Defies Logic, Confuses Economists, and Can Really Work

The pay-what-you-want business model is mostly found in museums and churches, but this week we’ll hear from entrepreneurs and artists who are implementing it in unlikely places. Guests include: Katie Bishop, owner of Principles G.I. Coffee House in Brooklyn, musician Jeff Rosenstock of Bomb the Music Industry!, and Aimé Nuñez, owner of Pegasus Creative Reuse in Dallas. 

We also hear from Shelle Santana, assistant professor of marketing at Bentley University, who studies the PWYW model and tells Anna why its success is so confusing to economists. 

Podcast production by Cameron Drews. 

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