About this episode
In this Marketing Over Coffee:
Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more!
Brought to you by our sponsors: Wix Studio and NetSuite
Major changes with AI and how Earned Media has changed
Adding EEAT to the strategic plan (4:32)
Massive changes in staffing in journalism
8:21 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
New people and new channels for Earned
Getting your news via TikTok
Why you have to work on all fronts
15:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Measuring it all - Outputs vs. Outcomes (17:35)
PESO Model Certified Guides
Guys being jerks
Strava, Runtastic, and Run Gap
Learn how to work with Gini at Spin Sucks
She's reading Demon Copperhead, The Anxious Generation, and Kara Swisher's Burn Book is fantastic
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
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Our theme song is Mellow G by Fonkmasters.
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