About this episode
In this Marketing Over Coffee:
Learn about media types, the strategies for them and more!
Brought to you by our sponsor: LinkedIn and The Mailworks
Defining PESO - Why was it created? What does it mean?
6:45 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
PESO at the University Level
John Blue asks about Press Releases
Coordinating content and programs across channels
18:23 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Why the work must generate marketing leads, MQLs, SQLs, or conversions
What programs to lead with?
TikTok and possible future crackdowns
Consulting vs. becoming the marketing team
Getting training on PESO through Syracuse
Learn more about Gini at SpinSucks.com
Follow John and Chris on LinkedIn
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