Peter Krull, Partner and the Director of Sustainable Investing at Earth Equity Advisors (Interview 20/100)

In a lot of ways, Peter Krull is another perfect example of the Capitalism for Good project. He’s a Partner and the Director of Sustainable Investing at Earth Equity Advisors as well as a host of the Dollars & Change podcast and author of the upcoming book, The Sustainable Investor. He’s also clearly driven by the idea that we can use our money to create positive change in the world around us. In his words, “the way we spend our money, is all an extension of us” and “if you’re going to do this, why not do it so that you not only have an impact on somebody’s bottom line, but you also have an impact on the world around them?” He’s also a book-loving avid-reader, which obviously also speaks right to so many of my favorite things. Throw in a Ted Lasso quote (“be curious and not judgmental”) and it’s no wonder that he made the cut. He credits part of this to growing up in a generation that started to buck the norm in favor of a “non-linear life” that perpetuates an against-the-grain approach to business and to life. We talk about the behind-the-scenes mentality that led him to dedicate his career to advancing solutions through intentionally invested dollars.

Shout out to: 

• Garvin Jabusch of Green Alpha Fund & Green Alpha Advisors
• Ed Begley Jr. (specifically his book called “Sustainable Living: Learning to Conserve Resources and Manage an Eco-Conscious Life” & his interview with Peter on the Dollars & Change podcast)

Book Recommendations: 

• Cradle to Cradle by Bill McDonough 
• Recursion Pharmaceutical
• "Start with Why" by Simon Sinek
• The Creative Act: A Way of Being by Rick Rubin
• Atomic Habits by James Clear
• The Sustainable Investor by Peter Krull

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