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Do you know why you're here, Phil? Not on the planet, but do you know why I wanted to speak to you?
I did something wrong. You did not do anything wrong.
You've done much of life right, but the reason I wanted to talk to you,
among other reasons, interesting people about interesting things,
but also creative people about how they became creative.
And so I need your help real right off the start.
Sure. I've been doing like, I've been a bit of a dry cleaning bag at the beginning,
where I welcome people in. Welcome to South Beach sessions.
I'm Dan Levittar. This is Phil Rosenthal. He created everyone loves Raymond.
The Netflix show Somebody Feed Phil. He writes children's books.
But I need to help with the open, like how would you introduce you?
Oh, here's an old Jewish man.
Okay, but that's not going to really sell what we're doing here.
No, that's not a big demand for that.
Wow, there is a demand for it.
There's a demand for an old Jewish man who writes and works with his family at all points.
When I show you this book, because I mentioned all the other things you do,
but this children's book, when I show you that on the top of it,
Phil and Lily Rosenthal, what does that make you feel?
Joy, pride, luck, you know, to get to work with your kids.
I work with Lily on this. I work with her at the diner that we opened.
I work with my son Ben, who's a little older. He's my tour manager.
And so you're also, yeah, you've worked with your father,
my parents, yeah, the food show, your brother's works on it, right?
Yeah, I guess you'd say it's all family stuff.
A big fan of nepotism.
But you brought these people in after success, correct?
Like, that's how that worked.
You arrived at the top of Hollywood success with everything that everyone loves
about. Everyone loves Raymond.
And then you were able to open a bunch of doors, right?
I guess so.
Yeah, it took a while to get there.
If we're talking about how one becomes creative,
I really don't know.
Other than it starts with curiosity.
And a love of something.
Like for me, I was very curious about how TV worked.
I was born in 1960.
And so I was born into a world of TV.
TV for the kids that don't know was like the phone of today.
And everything came into the house through that portal.
And if you lived in a little apartment in New York City, like me,
the whole world was on that box.
It was magic.
For me, it was.
And also being a little kind of skinny kid that got picked on a bit.
When he went outside, being inside was safer.
And all my friends were on that box.
And so I would watch the honeymooners reruns
and Jackie Gleason's show, which was filmed in Miami Beach
where they have the greatest audiences in the world, right?
And I just, my dad was funny.
And so humor was kind of the currency of the house.
When we weren't yelling, we were laughing.
And so I wanted to be like him.
And then I also wanted to be like every funny person I saw on TV.
And that extended to anyone who went for a laugh.
And then later on, the Johnny Carson show,
you know, when they would all go on there.
I was just enamored with it.
And I wanted to be funny on stage, like those people.
So is the box transporting you because the outside world is harder?
Because you're getting picked on.
You were just having trouble with just whatever was outside the magic box.
This was safer, easier, more fun for me.
It's not that I didn't have my friends.
But one of the things my friends and I loved to do was watch TV and laugh.
And we would watch, you know, even the game shows that were on after school,
when we were, you know, now in like elementary school and junior high school,
those were funny.
They were trying to be get laughs too.
But you decided then I'm going to be in television.
You decided as a kid, I'm going to figure out a way to get there.
Yes, I had interest in being an astronaut because the 60s,
every kid wanted to be an astronaut.
But then I realized I think the best part of being an astronaut
is that you get to go on the Ed Sullivan show.
Okay, so this was your north star being on television.
So what did your life look like and work before everyone loves Raymond?
Before that, I was in the school plays.
When you're a kid, you don't know there's writing, directing, producing.
So I watched a hundred movies and I said they're funny.
I want to be like them.
So I'd act down in class and then the healthy alternative
to getting thrown out of your classroom is to channel that into the school plays after school.
And it was a very big star in high school, very big star.
So so big that everyone encouraged me to go to theater school for college.
And I was then a big star at Hofst University.
And then I moved into New York City and no one had called New York
to tell them what a big star I was in high school.
So you were just a natural performer though.
You were good at it fairly immediately?
I was pretty good on a lot of other kids.
They were interested in maybe acting and singing.
And funny wasn't part of their equation, but it was all of mine.
It wasn't writing TV shows though necessarily, right?
It was probably the you were probably the star in your own vehicles the way you were imagining it, right?
Exactly, right.
I didn't realize it, but all of life is writing.
We're doing it now.
We're writing what we say before we say it.
Now if we thought a little bit more, maybe it would come out better
and we put it on paper.
But all of life is an improvisation and all of life is writing.
So you don't know that when you're a kid, you're not self-aware like that.
But when I went to college, they made me take all these other disciplines.
My joke is, you know, they made me take all these courses I knew I would never use like English.
But writing, producing and directing, now it came into play.
And I started to get a very well-rounded education in the field of theater.
You know, when I graduated, I thought, oh God, I've now graduated with a degree that's good for nothing.
Theater.
But looking back on it, theater is actually the study of everything.
Right?
We study all these worlds from all over the world.
And it really teaches you how to be a human being if you pay attention.
Well, and also, I mean, when we're talking about the roots of your creativity,
like obviously, that you're going to find it there more than just about anywhere I would imagine.
I think so.
Did you do have a thing like that?
No, no, I don't have it.
But I'm not really, I love to write, but I am not a, I don't, I'm not a natural performer.
Everything, everything I've done after my newspaper career has been kind of a happy accident
that's performance, but it started on like radio.
So radio, you're not seen, right?
You're not having a still a performance in a way.
It is performance, but it's not, they're not seeing you, right?
Like I'm not, I did many years of television, and I was okay at it,
but it's not something that I love.
Performing in front of people isn't something that I've necessarily crave.
I understand.
But writing, yeah, but I would love for the talent,
like what you did with everyone loves Raymond,
if I could take what my hidden, you know, I'm not going to say a hidden talent,
but a talent that's not seen by everybody, it's crafted before I present it to people.
If that's what represents me in public, that's what I'd be good with,
instead of the rest of me with all its insecurities and everything else.
I understand.
We all have insecurities, but I didn't know I had that talent
until desperation caused me after years of struggling in New York.
Some friends of mine and I wrote a show for ourselves to be in.
Because you couldn't get a break.
And there's 40,000 actors going for one little part.
It's a ridiculous way of life.
I don't recommend it, you know, but if you're driven, you can't help it.
I didn't know what else I could do.
I knew I could do that, but I also didn't have the stomach for going on cattle calls,
for an extra to be an extra in the back of a commercial.
It didn't, I mean, here I was.
I was coming from naively, the lead in the school play.
Now I'm fighting to be a nothing literally.
But thinking it was going to be easy, right?
Thinking it was going to be you, when you say I was the star in my own show,
like you really thought you were ready for stardom, right?
You're thinking naively from the kid sitting in front of the television.
Oh, I'm going to get there, right?
Well, I think that's how you have to have my,
what my theater professor called a healthy naivete.
You don't know what you don't know.
So why wouldn't you at least approach, if you watch, you know,
all watching the Olympics?
All these people thought at some point they could do that.
And then they did it.
I saw somebody great just say this, this really smart young lady who's,
who's got such a brain in addition to being this fabulous skier,
she said, I, I, I, I became, you can change the way you think
and you can make yourself be what you want to be.
I am now the person that, and the eight-year-old me would have loved,
would have wanted to hang out with, would have wanted to have become.
We do have that power.
I think if you make something in your life a priority,
you will not rest until it happens.
But your priority wasn't to make a hit TV show, right?
It was, it was just, maybe star in a hit TV show, right?
Originally, yes, but then after many failed years in New York,
having all these odd jobs, none of them was acting.
You know, I'd work for free in a freezing warehouse and do a Shakespeare play
with a small role.
I remember my parents very supportive.
They would come to the warehouse on 38th Street in the eleventh avenue
with all bundled up in their coats because there was no heat in the theater
to see me do three lines.
But that love and support, that's what booies you through,
these rough times, right?
And then, as I said, some friends of mine wrote a show for ourselves to be in
and that became successful.
And that same year, another friend of mine who had already made it as a writer
or was in his first year of writing in Hollywood came back to New York.
He was some, some with dissolution.
He said, I want to write a screenplay because I don't like what I'm doing in TV
over there. I have to do what they say.
I want to do what I want.
So how about you and me write a screenplay?
I said, I don't know anything about it.
He said, you don't have to know.
I know structure, but you're funny.
And I think we'll have fun.
And we sure did.
And wouldn't you know, we finished that screenplay first thing.
I ever really wrote with a friend sold it immediately to HBO.
Now, sometimes the world presents you with what you're supposed to be.
After how many years of struggling are we talking about?
Seven or eight.
Seven and how miserable are those years?
It's just you're eating failure all the time.
They're miserable on the one hand, but on the other hand,
I was happy because I was living in New York with a roommate.
And I don't know.
I would go to these weird odd jobs on the subway,
struttle, having fun at just living the pursuit of happiness.
Being young, the pursuit of happiness.
I don't have homework anymore.
My parents aren't telling me what I can eat and what I can eat.
Well, I can be free to do what I want.
I'm a big boy.
I'm an adult in the world.
That's fun.
And we live in a country still, not wood.
While we can, for the moment, we have the best line in the declaration of independence.
We have the right to pursue happiness.
What other country gives you that?
That's like, you know, there's many countries where
if your dad was a cobbler, you're a cobbler.
And that's it.
If your dad works in the mind, you work in the mind.
So how lucky am I that I could at least pursue whatever I want?
Well, and especially compared to what it is your parents had to endure.
So that you would have the freedom to do to fail for a while.
And I never took that for granted.
And I thought, don't waste this opportunity.
For those who do not know about Max and Helen, both who passed in their mid 90s,
I would imagine from what I've read about you that the roots of your humor can be found
oddly enough on the inscription of both of their tombstones.
True.
Uh, my dad loved very soft scrambled eggs more than anything.
More than his family.
Every morning on my eggs fluffy, he would say, my mother.
And she would say, Max, I've been making you eggs for 60 years.
You don't think I know how you like your eggs?
Why are you bothering me when I'm listening to the opera?
Don't you know that I know how to cook your eggs?
Leave me alone, Max.
I'm listening to the opera.
He says, I don't know how you can hear anything with all this yelling.
But on his tombstone that says, did you make the eggs fluffy?
And on tombstone next to him, it says, I'm listening to the opera.
So the reason we put those there is because that's their lesson that they imparted to my brother and me.
If you can find a simple joy in your life that makes you happy every day,
maybe you'll be happy every day.
The diner that they have that bears their name here is wildly successful.
Like the food theme is a consistent one in your life.
Yes, ironic because they were not chefs.
They appreciate.
I think my dad would have been at this diner every day of his life loving exactly.
They're called Max's fluffy eggs on the menu.
And he would order that I think every day, if not twice a day, if he came in.
Yeah, he'd be very happy with it.
So you said your funny comes from there though comes from him, especially she was funny too.
Sometimes without realizing it, the parents on everybody loves Raymond, they come from somewhere.
A lot of the things happen to me.
The rest of the show happened to Ray or one of the other writers.
90% of the stories came from something that happened to us.
Viewing Ray from afar and having only spoken to him a few times and going fairly deep in those
conversations, his neuroses seemed like a bit of a plague given how much success he has had.
And I could see how the doing of the show and the need to make it continually be successful.
There'd be a lot of joy around it, but I could imagine that there was a great deal of pressure too.
First year, first year of anything is very difficult because you're trying to find it what's
going to work. And of course, there's a lot of pressure. It bears his name.
And it bears a lot of pressure on me. I don't want to ruin this guy's life.
And this is my shot to create, write and run a show. It's a very big honor to have a giant network
give you a television show and pay you to do that show and employ 100 and 150 people.
You know, and then be a building block on the network. It's a big responsibility.
Now all that goes away once you hear that people like it. But until you hear that, those first
few months, especially, I wrote a book about it. It's called You're Lucky You're Funny,
how life becomes a sitcom. And it was my way of paying this forward as we were wrapping up.
I thought this is a, it's a rarefied air, but it's a unique
position to be in. Only a handful of people get to do this in the world.
So why not impart whatever I've learned to the people out there who might want to pursue it?
Now the business is very different now. But the, I think the
the building blocks of a show are the same no matter what kind of show you're doing.
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You couldn't have imagined in your wildest dreams of becoming that. What did success look like
when you started? Success looked like in high school seeing my name on the cast list
after auditioning. That first time when I had two lines in the big spring show of high school.
That was success to me. That was never happier than that moment.
And I believe that we chased that moment the rest of our lives. That first moment of acceptance
at this thing you would love to do. Wasn't a paycheck even. I would say the next
thing is getting the paycheck. The first one. Oh my god, they liked me enough to be in the school
play. Next, oh my god, they liked me enough to pay me for my stupid ideas or my comedy,
whatever it is, can't believe it. It would never get better than that. That can't be true though.
You had the biggest show. I understand what you're saying. The wander discovery of the first time.
My dreams can come true, but you're not laughing at this. You're looking at me like, don't talk
to me. I know what I was saying here. This felt better than and I was chasing that feeling
for the rest of time. I'm not saying better. I'm not saying that felt better. I'm saying it
doesn't get better. That joy is the same whether you get the smallest part in your first school
play or you win the Emmy. I can't say I felt better. When it was a matter of fact, you win the Emmy.
You're like, oh shit, I have to go on stage now and make a speech in front of the world. Terrifying.
But it's ameliorated by the fact that you won an Emmy. Yeah, there is that. There is that. But that,
that by the way, I don't wake up every day and go, I'm Emmy winner or so and so. I
see that award in the house. It's on a high shelf because it's pointy and dangerous.
It's only a souvenir of the time I had with my friends. Really? Well, I believe you, but this is
important to you to work with your family and friends. Obviously. It's more fun. Wait, well,
listen, I'm not trying to be a philosopher, but we're only here for a little while. Why not have fun
at what you do? I would dare say you're doing this because you enjoy doing it. This is not, I'm sure
you're not, you know, buying a giant house from this, but you like doing it. Isn't that worth
a lot more to go through life happy at what we do? Are the eggs fluffy? But not everybody gets to play
this way with their family, though, among the people you have worked with in your family,
what has been the greatest joy because you're going to say who's the best one?
Yeah, because your wife played Amy on that. That's right. That's right. That was a joy too.
I wouldn't push them on people if they weren't great. They happen to be great. My brother Richard
was already a qualified producer of things. So when I had this opportunity to do the food and
travel show, I naturally called him for two reasons. He knew how to do this and I love him and I
wanted to be with him. If I could choose someone, why not? Monica was not someone I thought of
for the role I wasn't going to play nepotism with this TV show that was bigger than me.
Someone else in the writer's room suggested her for the first guest star role that she had in the
first season as Robert's girlfriend, right? Well, let's, yeah, she is great. That's what attracted me
to her in the first place, the saw her in her play and she was fantastic. And then we did a play
together and we fell in love. But I wasn't going to impose her. I wasn't going to be that guy who
puts his wife in the show. Let somebody else say it. And then let's see how she does in a small
guest role. Well, she scored. Now everyone else is saying, don't you know the president of the
network? It was seasons later. I didn't know she was your wife. Ah, that's good. That's good
because she made it on her own. Do you have a family member that you regard? This is a difficult
question to ask you, but just more fun working with for whatever the reason is, right? You can do
comparison shopping, right? You might be at an age where the doing of this, you have more of an
appreciation for this because it's something different than the woman you love that you are making a
sitcom that, you know, has been all over the world. No, every, every person, I do the books with
Lily. I do the diner with Lily. Great. I do the tour with Ben. And hopefully other things with Ben
to come as well. Great. They're all in the show sometimes in somebody feed fill with me at
time. Great. My brother, it's my partner in business now. Great. I love every aspect of everything.
I do with these people. I have manifested the dream in real life. So you don't, this doesn't come
with difficulties for you because I worked with my father on television for eight years and it had
great joys. And in fact, I became closer to him in adulthood than I was earlier for a variety of
different reasons, but it also came with a great deal of frustration because I, I mean, this is,
it's too much to explain. He's doing the show in his second language. He doesn't know about sports
and he is there to just to help me do. He becomes the star of the show, but there were a number of
things that we had to do to put him in the correct positions. Okay. So that it's so that the daily
doing of it, what it had many frustrations in it, it sounds, you're describing a blissful romp
through heaven with your family here that doesn't have any difficulties. I can't say there are any
difficulties. I really can't other than the almost funny comical fights that I get into with
Richard because he wants to me to, you know, put on a clown suit in Cirque du Soleil or jump in
freezing cold water or ride in a race car around the F1 track. Make a tell of this. Yeah, make a
tell of this and fight with him. And I said, I don't want to do it. And he says, you're doing it.
And I go, all right. And then I'm, you know, what? I'm happy. I did it. Because first of all,
it made for funny TV. Second, I didn't die. And so I proved to myself that I could do the thing
I was very afraid of, which I think is valuable for regular people. If I only gave you the ability
to do one of the shows and have it recreated somebody, feed, fill, or everyone loves Raymond,
which do you choose? Wow. It's very hard. They're very different experiences. It's like, you know,
pick someone from your family. I don't know. I love, by the way, I love them equally. And I
love like I get to do these live shows now where people who like somebody, feed, fill, they come
and see me speak. We show a little highlight reel of the current season. Then I come out with
a moderator. It could be you in Miami if we do it, right? And you would ask me whatever you want.
I have my stories, but you can throw me a curveball. Certainly, it's something I don't know. And
think about we have a conversation. And then the whole second half of the show is Q&A with the
audience. And I get everybody from toddlers to dead people, everybody in between. The demo is
really wide and vast. And I'm thrilled with it. I love that as much as any of these things. Why?
Because it's all about connecting with the people. Every one of those jobs I've had has been
about connecting with the people. Raymond connected on a big level. Somebody feed, fill, connects
on a big level. It's my mother's favorite show. You made my my mother's a Cuban exile. She's 82
years old. And it was her favorite show on television. Yeah. Well, we celebrated our 30th year of
since we've been on. And God bless, it's been on because it was intended to be on that wall.
What's it really? Absolutely. I thought, here's a very lucky thing you get to have a TV show.
Why not have it be of lasting value? So what does that mean? Let's let's make it
not timely, not topical, but timeless. So no topical jokes. And what are we writing about? The
stuff of life, the very mundane, you know, nobody's jumping up and down because you're going to
do a show about a guy who lives across the street from his parents. It's not about the premise.
It's about the execution. Where do you come by the audacity and the ambition, though, to think
that you're going to write something that's going to be so timeless that it can last for 30 years?
It's something to shoot for. It doesn't mean you're going to hit it necessarily every time,
but it's something to shoot for. But you're actively avoiding all pop culture references of the day
in order to make sure that you're something that can air in 2025 in Russia. It's not that we avoid
completely. There are certain things like Ray was a sports writer in the show. So once in a
while there'd be the name of a current sports writer, but it wasn't the it wasn't the meat of the show.
It was tiny, tiny bit of window dressing in the background. You know, he's going to interview
Kristi Amaguchi. Okay, all you have to know watching it today is that was a figure skater of the time.
It wasn't critical to the show. The show was about him being stuck between his parents and his wife
and his brother and his kids, but you sit down to make this show and you're getting what you believe
to be the opportunity of a lifetime and you're saying to yourself, this is then going to result
in me cascading to all of my dreams because I'm going to I know I'm going to make a timeless
television show. I don't know it will be successful, but I know that that's a good thing to shoot for.
It's what I want to shoot for. If I have this opportunity, why not try to make it that?
Now, other people would say, wait, the way to cash in is to write about the stuff that's in the
news right now and the stuff that's in, you know, social media, that. I don't think I was ever
an expert in that. In current events, I wasn't expert in my family and the dynamics of that
family. And I was able to channel that into this vehicle, which were always funny to you, the dynamics
absolutely. Even when it wasn't funny, it later became funny. For example, I would give my
parents a gift and it would blow up in my face. I don't know why that is. I didn't know that
anyone would even relate to it. I thought that people would look at that and think that's funny
because that happened to that guy. I didn't realize you can't give your parents a gift without
a blowing up in your face. And I get letters from still from around the world. That's my mother.
That's my father. And you knew you were writing that at the time, like, when did you know,
when did you know you had something? When we started casting the show and I'm hearing the dialogue
come back from Doris Roberts and Peter Boyle and Patty Heaton and Brad Garrett and Ray Romano.
That's when I knew, oh, I don't know if we'll be successful, but they're great. And they're
elevating what I wrote. Now comes the audience and they laugh. Good enough to get picked up to
series. The third episode was an episode written by Steve Scrovan, one of our great writers.
And it's about an IQ test that Robert the policeman gives to Ray and Deborah.
Okay. And the results come in and Ray has a higher IQ than Deborah.
Well, this is very unexpected, especially to Deborah. The audience coming in to watch that
taping. They haven't seen the show yet. It hasn't been on television yet because it's week three
of our production. And you have to edit the show and make it so that it won't be on for a few
months before it's on TV before people see it. So we're literally getting people who are
from old age homes and prisoners from jail. Literally, that's our audience. That's all we can get
as the audience. Deborah is not happy that Ray got a higher IQ than him. They're sitting on the couch
and Ray, she's eating a bowl of ice cream and Ray makes a snide comment about how he's smarter.
And she just nods and she takes her bowl of ice cream and just turns it over onto his lap.
Okay. The laugh. This is not a giant sight gag, but it showed underneath the husband and wife
relationship. The laugh went on for over 30 seconds, which is a very long time on stage.
And right then and there, I turned to the other writers and I said, as a joke, we're all going to be
millionaires because that laugh meant they're connecting with the characters and they're relating to
husband and wife. And as long as we follow that path of relatability, they're with us because
they have those feelings too. And when the mother comes in and she interrupts and she tells everybody
what's best for them and tries to help by making everyone miserable, that's so relatable. We get
letters from Sri Lanka. That's my mother. Do you have a favorite compliment like that? Whatever
is that that's the one when people say they recognize their own family in the television? You
were listening outside our house last night. We would hear that all the time, but I didn't have
to listen outside your house because I was listening inside my house. If you worked for me,
your job was to go home, get enough fight with your wife, come back in and tell me about it. And
then we would write whoever had a good argument or a good predicament, they wrote that script and
then we'd all work on it together to make it as good as we could make it. And let's content, right?
Nine years. And then we decided it was enough. We weren't canceled. We said we think this is
enough. We don't want to stay on past the point of being lousy. So that also was with a forethought
of if we preserve the legacy of the show, maybe we'll have a legacy.
Was it still as fun for everybody involved on the last show as it was? Yeah. That was a very,
very important thing to do is to not wear out our welcome and not wear out ourselves.
What a treasure, though. Good God. You're talking about the purist of entertainment gifts,
the way that you're describing this. It was. It was. But you have to have those values first.
If it's just a money grab, you've seen the shows that stay on past the point where they're great
anymore, right? So I learned from that because why I'm a student of TV. I put in my 10,000 hours
you know. Oh, but what you're describing is not the easiest thing you've arrived at, you know,
enduring success in Hollywood. And you could have done you could have done it forever. You're not
going to run out of family fight stories to tell. But we're we are running out of stories
for that family. You know, it's not like the Simpsons where they don't age.
And it's a miracle to me how that they're approaching, I think, 800 episodes. We did 200
something. And that seemed like an enormous amount to us of anything. 200 stories of about one
family. Yeah. It's a lot. So we said again, let's stop before we become terrible.
What have you learned about syndication? It's a broad question, but I'm talking about all of it,
like from the profit of it, to the reach of it, to the to the documentary that you made about
the true story of turning it into a Russian sitcom. So so I think we got in and out of the TV
business at its peak, where one of those shows that came on did well and then did really well
in syndication, which is why we're still on today. So what does syndication mean? All your local
stations around the country and around the world have bought the show to run on their
stations. Not only that, you can throw in cable stations and streaming services even
that pay for every single episode of the show to run in every market around the country.
So that's a lot of money. And God bless it. That has afforded me, my family, this ultra-privileged life
that to the point where we don't have to ever worry about money.
The Russian thing was a different thing. They were, they never had sitcoms in Russia. The
nanny was the first sitcom that ever was made in Russia, a version of the nanny.
I met the Americans that made it. A couple of them went over to Russia to help them do it.
And when the head of Sony asked me if I'd like to go and do it, I said, oh, I would do it
if we could film the process. Because that to me is funny. He thought I should go there,
experience it and then come back and write a fictional feature comedy about a show runner who
goes to Russia to try to help them do the thing. I said, if this situation really exists,
then what you're telling me, the funny stories you're telling me about doing the nanny over there
really exists. Let's film it for real. And he said, yes, do it, do it, go do it. So I did it.
And it's called exporting Raymond. It's my family favorite movie because of how much I
suffered in trying to get my ideas over to them. Because even though they invited me to do it,
they didn't listen to me for one second.
Well, I imagine the senses of humor don't translate, right? You would think that perhaps
family would translate across any language, but I would think that Russia would be your
degree of difficulty higher than almost all of them, just because of all of the cultural
differences between us. I would say of all the cultures in the world that I've now experienced.
Russia is the most unique and the most different to us. And you've been all over the world.
I have been all over the world. There's something about Russia. And when I speak to Russians,
they laugh and admit it. It's not that they don't love their family. They don't fight with their
family. It's what they want to show. That's the difference. We have no problem showing it.
We have no problem showing real life as real life. They just classic cultural repression.
Well, they want, for example, there was a there was a custom lady there in one of my favorite
things about the movie. We're having our first kind of production meeting. She thinks the show
should be used to teach the Russian population about high fashion. I said, well, that's very
nice except that this is a regular family, not wealthy. And they wear, you know, kind of what we're
wearing now. Except for you, you are very dressed up. She was very dressed up custom lady.
She says, no one wants to watch that. And I said, okay, but if you're if you're going to make it
a Russian typical Russian family, which is what the show calls for if you're doing this show,
okay, then, you know, she says, I think the wife should be dressed beautifully. And I said,
what if she's vacuuming the house? She should be dressed beautifully. I said, do you wear
beautiful dress when you are cleaning up around the house? And she says, no, of course not.
And I said, well, then why would we do it here? And she says, because she's on television.
And I said, yes, but she doesn't know she's on television. So that was the culture clash.
Right. Yeah, the way things, the way things look, sure. That's it. So it was charming in its way
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Microsoft.com slash and 365 co-pilot. Somebody feed fill as a project where you like to combine
all of the things of food and family and fun and humor. Like when you think of your dinner table
growing up and the roots of that television trip, because you could have done anything, right?
You could have chosen to do anything. You got the great grift of getting to see the world while
eating, but yes, it is a scam. I mean, it's an unbelievable scam. You got there. A lot of people
would choose it to be able to travel on an expense account to go just see the entirety of the world
and taste the entirety of the world. But what is your relationship with food at the dinner table?
And what was happening with parents, we haven't even mentioned that they're Holocaust survivors.
Right. So they come from a very different background and they are immigrants and we didn't have a
lot of money and we didn't have a lot of time to or my rather my parents didn't have a lot of time
to prepare gourmet meals for the kids. They both worked and it was all they could do to get
whatever was affordable on the table and you're going to eat it. And so, you know, in our house meat
was a punishment because it was the cheapest grade of meat and my mother had a setting on the oven
for soup. And that was it. And you weren't going to leave the table until you finished. So it wasn't
fun times, although there were again, when we weren't yelling at each other, which we did a lot,
we were laughing. But food, I didn't know what the only spice in the house was salt.
And it wasn't until I left that house that I had food with what we call flavor.
And when I went to Europe, when I was in my early 20s, I got a career flight to Europe for free.
And that was, you know, changed my life because I realized literally there's a whole world out
there. And just having a baguette with some cheese in the park, which is all I could afford,
was mind blowing. I'm in Paris. And then Florence on that first trip tasted like freedom,
tasted like adulthood. It tasted really good also in addition to those things. Freedom of adulthood,
how great the world is, how big the world is, how beautiful the world is, and delicious. So now,
it became a passion. It's almost like, you know, the music that you grew up with when we, when it
hit you when you were a teenager, that's still your favorite music, right? So for me, that was music.
That food, because I didn't really have it. It was like a like a light bulb when all.
Well, it sounds though like you're just chasing discoveries, right? Whether it's the magic box
in your living room or you're now in Paris somewhere else where you're chasing the feeling of
discovery. You're right. My parents had the time life books of the different cities of the
world. And I would look at them. I thought they were amazing. I mean, think how quaint that is today,
a book with pictures of different cities in the world. When everything's available on your phone,
you could go anywhere and see everything if you want. But there's still even with the phone,
with the TV, with the biggest screen, I maxed that in the world showing you, venicidally, you
haven't seen it until you're there. As you head into Paris and food, how are you getting to the
place where you're deciding, no, I'm going to do this for a while because I'm going to see the
world this way. And I'm going to show people on the other side of myself. After Raymond was over,
I thought my job in life was to create more sitcoms. And I didn't realize that the business
changed in the nine years since we were doing Raymond. And they only wanted cool shows, hip and edgy
shows. My agent told me, be more hip and edgy. And I said, well, you got the right guy. I'm Mr.
Hip and edgy. And so I struck out for a couple of years, even riding with younger people.
They just didn't want that sensibility. They didn't even want the four camera sitcom anymore,
which was filmed in front of a live audience, which I thought was great. Having come from theater,
it combined, you know, the best aspects of theater with film. It's just perfect, you know,
blend of the two. So I'm struggling again for years as if I never did anything before.
And then I thought of this dream I had of travel. And I thought, what if I could
get people to travel by showing them the best places in the world to eat? Well, it wasn't
as if because I had the success from Raymond that I could do whatever I wanted. It afforded me
the ability to try for it because I didn't need the paycheck, but it took 10 years.
That long, huh? After the success of Raymond before I was on
PBS. And that was the first place that would take me. So what was happening in those 10 years?
There was a lot of things. I wrote a book. I wrote, uh, did the exporting Raymond documentary,
but in the always in the back of my mind and not even the back of my mind in between those things,
I was pursuing this dream. Exporting Raymond was the first time I was on camera.
I was the guy trying to get his show done in Russia. And people saw that. I even put a scene in,
totally improvised, by the way, of my parents on Skype,
with from another Russian family's home. And they stole the movie because they were so funny on the
Skype. I had something to show that I could be in the show, traveling to a new land. I also did
other small videos when I did travel. So I had something to show people. Still a very tough cell.
But when I walked in a PBS, I sold the show with one line by the time I got there, which is the
first place I actually wanted to go because I thought that they would be receptive to a travel
show more than the travel channel, more than the food channel. PBS. So first I had to, my agents
made me exhaust every commercial possibility. Not wanting to go to PBS because they say there's no
money there. But when I walked in, I sold the show with one line, this is the line. I'm exactly
like Anthony Bourdain if he was afraid of everything. And they said, we've been looking for a food and
travel show with humor for years. So all of a sudden I was in the right place at the right time
after 10 years of trying. And it was just stumbling around because of food and travel show by
itself is not the most inventive of concepts. Bourdain pioneered it. But this also looks more like
what you imagined your life would be as a child, right? The star of your own show, the star in
your own play. But that was, you know, in my childhood and high school and college even, I was in
place. This is an improvised show of, of, now I, I am my advantage that I might have over someone
else making this type of show is that I have this now long career and television that I can draw
from. So I'm using all the tools of writing a sitcom and structuring a sitcom in the service of
this food and travel show. So what do I mean? There's a structure. I talk to the camera.
And that came out of how do I, these people don't know me? How do I get the audience to know me?
Well, what if you talk to them? Not a genius idea, but it's simple and effective.
You know, remember at the beginning of Annie Hall, it starts with Woody Allen talking right to the
camera? I thought that's a good way to do it. So I talked to the camera, hey, we're going to Vietnam and
my, my only experience with Vietnam is apocalypse now and, and the deer hunter and, and platoon.
I don't know what to expect, but people are telling me they're going to have the time of their,
they had the time of their life in Vietnam. So I'm a little nervous and then you get to Vietnam and
now you start seeing, oh, you don't have to be afraid. Look, people are charming, beautiful,
smiling, great. The place is lush and gorgeous and oh, here comes a meal. Oh my god.
Now you have these things and it's not just food, scenes of eating. You keep cutting back to me,
telling you why it's great that now you have a cultural moment. We're doing something other
than just eating and here comes a charitable moment. Here's a hero in the world who's helping other
people. That's beautiful. And then at the end, they all end pretty much the same way with
first a call home. It was your parents, right? My parents at first and now it's a joke for Max
where I call someone I love to tell a joke for him and they serve the same purpose. It's a postcard
home. Hey, how's your trip? Tell them stuff. Look at this food. I show them on the, and then the finale
of the act is most of the people that you saw along the way are now
together in a meal. So it's a literal bringing together of the world and it leaves you with a very
nice, unsaid message that you can impart. Well, you said you wanted to leave a timeless
message with everybody loves Raymond and you and you did and you also say that the greatest
compliment is people telling you some form where you're listening outside my house.
What are you trying to do with this aspirationally? Like, is it the symbol of that? Or is there
anything else that you're wanting to show the world with this project? I'm only using food
and my stupid sense of humor to get you the message that I think the world would be better
if we all could experience a little bit of other people's experiences.
And food happens to be the great connector and then laughs are the cement.
And so, you know, there are people who want to build a wall, right? And I always say instead of a
wall, how about a table? That's the very last moment of everybody loves Raymond.
It happens to be they're sitting around the kitchen table and the whole family is crowding in
around it. And Deborah says to Ray, it's getting a little crowded in here and Ray says,
we need a bigger table. That's the message and it's the same message in the travel show.
It's hopelessly sweet for times like I'd say you're you're you're there has to be there has
to be an alternative to the news. You can't just watch the news you'll get depressed.
Yeah, no, I mean, you're we're living in pretty depressing times and you're out here selling syrup.
I am not going to sit here and say it's not depressing or it's not infuriating.
It's not scary, but it's not most of life. The news is showing you the extraordinary, right?
They're not the news doesn't show us all the planes that landed safely today.
But do you know that 99.9% of them do. The ones that make the news don't
same with the horrors that we're seeing in our own country and and and in different spot hot
spots in the world. But most of the world is not hot spots. Most of the world is not a terrible guy
doing terrible things. It's really isn't. The guy the guy that does terrible things happens to get
the most attention. Do you regard this is your happiest time? Like if I ask you what is the happiest
time in your life? Yes, they're all happy. They're all happy. And this is my favorite because it's now.
They're all happy. They can't all be happy. You've been skipping you've been skipping through
life for 66 years. No, absolutely not. But the parts that we're talking about today, the high
points, they're all happy. I can't say I was happier than I'm happiest now because it's now.
People say you say everything you bite. You say it's delicious. Yes, it's sometimes they say
this is the best one. This is the most best one. Yes, you know why? It's the one I'm having now.
Not the thousand-year-old egg. Definitely not. That was a mistake.
But it's good to have that. No, it's not good to compare. No, it's not good to have that. You
can't have the thousand-year-old egg. I'm glad I had it. Not because it was fun to have it.
But because I had it and now I know not to have it again and look how much better everything
else is. I know not to have it and I didn't have to have it. I know not to have the thousand-year-old
egg. I'm an idiot because I put that whole thing in my mouth. That was dumb.
You're supposed to sliver, take a tiny sliver and put it in the hot pot with a million other things.
I was stupid and put the whole thing in my mouth. Don't do that.
If for those who don't know, for the uninitiated, what does the thousand-year-old egg taste like?
It tastes like what it sounds like. It tastes like really, really rotten egg.
And then that's the first flavor. The second flavor is ammonia.
Horrible. To me, people love it. People that listen. We're not all the same. Nobody eats it that way,
though, or does it get eaten the way you're just describing it? I think there are some people who
like it so much they might take. The entire, it looks like half a hard boiled egg except the
white of the egg is a brownish orange and the yolk is a bluish green because they make this egg by
taking a fresh egg, coating it in lime. The lime that they bury people in and ash,
and then bury it underground for weeks to months and it hard boils itself. And then it comes out
and it turns that color. And if you're dumb like me, you put that in your mouth and you turn every
shade of that egg. How long did that taste stay with you? Until I drank a lot.
What do you regard as the best thing you've ever eaten? And this might not be even taste-related,
it might have been where you were in the world as well that accented it.
You know what? That's a great point because I think all the senses and feelings are actually
connected. Like I always use this example. Let's say you're in Venice and you're on your honeymoon
and you're sitting by the canal and you're having a gorgeous meal and the wine comes. You have
the wine and you're like toast. I love you. I love you. You're toast and you drink the wine. It's
the best wine I've ever had in my. We've got to buy a case of that wine and you buy a case of
that wine and you have it shipped home or you put it on the plane. You know, as baggage, you wrap it
up, Kif. Now a year later, hey, it's our anniversary. How about a bottle of that wine?
Yes, here we go. And you uncork it and you carefully decanted and you poured in your glass
and you poured in her glass. A toast to you. I love you. It's a happy anniversary. Oh my God,
I can't wait. Then you drink it. It's all right. Why? Because you're not in Venice.
You're not sitting by the canal. You're not on your honeymoon. You're not in love the same way.
You're not feeling the breeze the same way. The smell is different. Everything is different. Now
you're in your apartment. This person who maybe got on your nerves today, but it's a souvenir.
The flavors and the tastes that affects everything. Off the top, my head, the best things I've
ever had. Two of them were in Bangkok or in Thailand. One was the crab omelet from a woman
who's in her 70s and she makes these unbelievable crab omelet with like a pound or a pound and a
half of freshly-shocked crab and she stirs it into a wok. She wears aviator glasses because
there's so much heat coming off the thing and she whips up this omelet that's like a football
filled with crab. This would be $300 in a restaurant today. It's still the world's most expensive
street food at $70. That's how big this thing is. Undeniably delicious. There's no one who would
say the line is four hours, five hours long for this thing. She won a Michelin star
and the line doubled from there and she's an older lady and she called Michelin people and said,
I'm giving the star back. That's too much. Yeah, she couldn't keep up. So that's one. The other is
a bowl of cow soy that I had in Chiang Mai, Thailand. What a great sentence you just put together.
That was just an excellent sentence of a worldly man who has been who has seen wildly exotic
things. It's spectacular. So that's coconut curry broth with fresh hand-pulled noodles at the
bottom of the bowl like the best pasta you ever had. Is your mouth watering right now?
Yeah. It's her mouth is watering. Yeah, yeah. And then whatever meat or fish you want,
so it could be beef, lamb, pork chicken, shrimp, whatever you want, tofu even. And then
chilies and pickled mustard greens and shallots and onions and then they squirt lime over the
whole thing and then they put crispy noodles on top. So it takes all the boxes for flavors,
textures, textures and everything. It's one of the most delicious things I've ever eaten my life
and in Chiang Mai, Thailand, it's a dollar which is my second favorite price.
The these things can't be made like they can't be made as well elsewhere correct when you're
talking about goggles and get this Michelin star out of my life. She's uniquely qualified to
make this correct. She's uniquely qualified doesn't mean it can't be made elsewhere, it just can
be prohibitively expensive elsewhere. Cow soy and this is one of the great things about traveling
is coming home and finding that dish that you never had happens to be available locally,
you just never knew to look for it or you saw it on the menu and you went right by it because
you didn't know what that was. So my job is to show you what that is and maybe you'll try it.
And I can't tell you how many people have come up to me to say, we eat cow soy now all the time.
Is this something you're going to be doing for a long time? I see you know.
I'm going to do it one way or another. I have no idea if Netflix picks us up where their longest
running show eight seasons. They like things that have two or three seasons and they're onto the next
new thing. That's how they get new subscribers. But I'm always like what about the existing
subscribers. If they like a thing, look at Raymond, right? But the business is different now.
But I'm telling you, you're going to do it no matter what. This is how you choose to live. This is
how you're going to live the rest of your days. Listen, I don't need a TV show to travel. But
if I'm going and people seem to like it and learn from it and go places because they saw the show,
I meet them every day. They actually come to the diner and tell me we went to Kyoto because we saw
your show. Nothing makes me happier. Their lives are better because they went not because of me,
but because they got up and went. So if I could inspire one person, like just that lady I met
this morning who told me about Kyoto, my job is done. I should tell the people about, again,
your website, Phil Rosenfallworld.com and the book. Just try it someplace new. I see that Lily's
description in the back is longer than yours. That seems like bullshit.
She, listen, jeeps, I think at her age more accomplished than I was at my age then.
Still bullshit, but regardless, he shares the marquee with her.
I'm happy to do it. It's not just children's books. As you said, you've tackled other
books as well. And when you do that, when you go back into writing, do you, like, why are you
choosing to do that? I got something to say. If I don't have something to say, I don't do it.
I write the cookbooks. I have two cookbooks out, which are recipes from the show and from
the great chefs that I know in my life. They're terrific cookbooks because these chefs are so fantastic.
And then what I can contribute are my feelings about filling with them and the places that
these recipes are from. So I enjoy doing that. But not just cookbooks, though. Like,
obviously you do. I did write that book. You're lucky. You're funny about my experience in
television at that time. It might be time to write about my experiences since then.
Thank you for sharing the ones you did with us today. Thank you. Appreciate the time and
appreciate the work. Oh, thanks. I appreciate you. Thank you.
.
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