Pickleball’s Billion-Dollar Potential: Inside The Investors, Leagues, And Media Deals Powering Its Growth

Pickleball has been named America's fastest-growing sport for the fourth consecutive year — and now it is also becoming a legitimate sports league.

UPA Financial Overview 2025
• Annual Revenue: $60 million (+30% YoY)
• Sponsorship Revenue: $30 million (+25% YoY)
• Tickets Sold To Date: 110,000 (across MLP & PPA)
• Total Annual Player Compensation: $33 million

With franchises selling for $13 million to $16 million and 500,000 viewers on CBS for last year's MLP Finals in New York City's Central Park, investors have committed over $75 million to help the UPA build America's next major sports league.

Today's podcast breaks down all the details. Enjoy!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.