technologySep 8, 20265:41failed
Podcasting's Biggest Spender, NPR Launches Senior Podcast Challenge, & More
About this episode
Today in the business of podcasting:
- Bloomberg reports that BetterHelp is podcasting's biggest advertiser of all time, with an estimated $242 million spent since 2023 and ads running on more than 1,000 shows at once, per Magellan AI.
- MS NOW is expanding its Crooked Media partnership, adding Jon Lovett's Lovett or Leave It to its Saturday night lineup starting September 12 through the 2026 midterms.
- Digiday reports the creator economy still has no standard way to price talent, with roughly half of marketers mispricing fees and many admitting they overpay.
- NPR launches a Senior Podcast Challenge inviting Americans 65 and older to submit original audio stories, with entries due November 30.
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Get every episode summarized
Each time Sounds Profitable publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Sounds Profitable
How Smart TVs Overtook Speakers, IAB Bullish on 2026 Ad Revenue, & More
Sounds Profitable
Sep 10, 20264:54completed
Speakeasy Now Uses Barometer, True Native Media on Podcast Growth, & More
Sounds Profitable
Sep 9, 20265:41completed
Smart TV Killed the Smart Speaker Star
Sounds Profitable
Sep 9, 20267:08failed
Podcast Movement 2026 Keynotes, Australia's Advertising Growth, & More
Sounds Profitable
Sep 4, 20267:07completed